Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
“One of the best parts of my role is getting to work alongside so many talented people who continue to help me learn and grow.”
Franklin Madison Direct Employee
Define the Future of Direct Marketing with Us
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Our Values Start With You
Investing in People, Driving Success
We believe that when people feel valued, they bring their best—every single day. That’s why we’ve built a culture that thrives on collaboration, innovation, and continuous growth, and at the heart of it all are our core values. Whether it’s our teammates, clients, partners or the consumers that we reach, we put people first—because real success is never a solo effort.
Well-Being
Mutual Respect
Courage
Collaboration
Excellence
Visionary
Success Stories
Explore our real-world examples to see how we drive success for clients just like you.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.