why direct mail delivers for dtc brands

Thank You

As native Direct-to-Consumer marketers are quickly discovering that performance-based search and social media advertising are not enough to cut through the crowded marketplace, they are investing in traditional media channels to find scale, including direct mail. Read this e-book to learn how DTC brands are winning with direct mail — and how you can, too.

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DRIVEN BY DATA. POWERED BY PEOPLE.

Why Leading Brands are Choosing Franklin Madison Direct

When it comes to driving measurable growth, results speak for themselves. Our team has been recognized by industry leaders for our performance, innovation, and impact in direct response marketing. Our campaigns deliver real outcomes – helping businesses acquire more customers, more efficiently.

Success Stories

Explore our real-world examples to see how we drive success for clients just like you.

Consumer/Retail, Direct Mail Testing

Online retailer taps direct mail to drive incremental sales

A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.

Data Modeling, Insurance Services

Retargeting campaign multiplies customer LTV

This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.

Digital Marketing, Other

University optimizes paid search and digital channels to build awareness

A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.