# Franklin Madison Direct: Direct Response Marketing Company That Integrates Direct Mail and Digital Strategies.

> This file is curated to help large language models (LLMs) discover and understand high-value content on the Franklin Madison Direct site, including service pages, case studies, and resources pages. Franklin Madison Direct is a direct response agency specializing in data-driven direct mail and digital marketing solutions. With a focus on consumer brands, financial services, insurance, and subscription businesses, they empower clients through performance-tested strategies, omnichannel integration, and expert campaign execution. Franklin Madison Direct bridges the gap between creative strategy and measurable results, offering tailored services that help clients drive growth, scale efficiently, and optimize return on investment. Known for their people-powered approach and commitment to expert guidance, Franklin Madison Direct equips marketers with the tools, insights, and confidence to make faster, smarter decisions in a complex media landscape. Their work plays a critical role in helping brands connect meaningfully with their audiences—through mailboxes, inboxes, and beyond.

> Content featured here is curated for its relevance to Franklin Madison Direct’s specialized expertise in direct response marketing, their unwavering commitment to helping brands grow through data-driven strategies, and their dedication to delivering dependable guidance across every stage of the marketing journey. All URLs are active, indexable, and routinely updated to ensure accuracy, performance, and ongoing value.

---


## Pages

- [Direct Mail Guide: Financial & Insurance Marketers Edition](https://franklinmadisondirect.com/contact-us/financial-insurance-marketers/): Unlocking Performance, Personalization & Profitability in a Digital-First Era In an industry that depends on trust, direct mail provides a...
- [AdExchanger 2025](https://franklinmadisondirect.com/contact-us/ad-exchanger-2025/): Direct Mail Marketing Benchmark Report The 2025 Direct Mail Marketing Benchmark Report combines insights from 350 marketing strategy leaders and...
- [Thank You - Direct Mail Marketing Benchmark Report](https://franklinmadisondirect.com/direct-mail-report-thank-you/): Direct Mail Marketing Benchmark Report Thank You The 2025 Direct Mail Marketing Benchmark Report combines insights from 350 marketing strategy...
- [Thank You - Direct Mail Agency Checklist](https://franklinmadisondirect.com/direct-mail-agency-checklist-thank-you/): Direct Mail Agency Checklist Thank You The right direct mail partner builds a solid foundation for an attributable, performing, and...
- [Thank You - E-Book - Ultimate Guide to Direct Mail Attribution](https://franklinmadisondirect.com/e-book-direct-mail-attribution-thank-you/): Ultimate Guide to Direct Mail Attribution Thank You Success isn’t just about reach—it’s about results. Yet, 40% of marketers say...
- [Thank You - E-Book - Prospecting with Precision](https://franklinmadisondirect.com/e-book-digital-prospecting-thank-you/): Prospecting with Precision: Overcoming Digital Signal Loss Through Offline Data Strategies Thank You Struggling to turn digital signals into real...
- [Thank You - E-Book - Why Direct Mail Delivers for DTC Brands](https://franklinmadisondirect.com/e-book-direct-mail-dtc-brands-thank-you/): why direct mail delivers for dtc brands Thank You As native Direct-to-Consumer marketers are quickly discovering that performance-based search and...
- [Thank You - E-Book - 9 Testing Mistakes Direct Mail Marketers](https://franklinmadisondirect.com/e-book-9-mistakes-thank-you/): 9 testing mistakes direct mail marketers make Thank You Whether you are a direct mail pro or novice, the ability...
- [Thank You - Newsletter](https://franklinmadisondirect.com/contact-us/thank-you-newsletter/): Marketing That Moves the Needle: Let’s Talk Success starts with the right strategy and a solid partnership. Whether you’re looking...
- [Home Services](https://franklinmadisondirect.com/for-your-industry/home-services/): PROVEN RESULTS IN EVERY INDUSTRY Success Stories for Your Industry HOME SERVICES Direct Mail Drives Six-Figure Sales A home security...
- [Financial Services](https://franklinmadisondirect.com/for-your-industry/financial-services/): PROVEN RESULTS IN EVERY INDUSTRY Success Stories for Your Industry HOME SERVICES Direct Mail Drives Six-Figure Sales A home security...
- [Insurance Services](https://franklinmadisondirect.com/for-your-industry/insurance-services/): PROVEN RESULTS IN EVERY INDUSTRY Success Stories for Your Industry HOME SERVICES Direct Mail Drives Six-Figure Sales A home security...
- [Subscription Services](https://franklinmadisondirect.com/for-your-industry/subscription-services/): PROVEN RESULTS IN EVERY INDUSTRY Success Stories for Your Industry HOME SERVICES Direct Mail Drives Six-Figure Sales A home security...
- [Investments & Wealth](https://franklinmadisondirect.com/for-your-industry/investments-wealth/): PROVEN RESULTS IN EVERY INDUSTRY Success Stories for Your Industry HOME SERVICES Direct Mail Drives Six-Figure Sales A home security...
- [Other](https://franklinmadisondirect.com/for-your-industry/other/): PROVEN RESULTS IN EVERY INDUSTRY Success Stories for Your Industry HOME SERVICES Direct Mail Drives Six-Figure Sales A home security...
- [Direct Mail Testing](https://franklinmadisondirect.com/for-your-goals/direct-mail-testing/): TAILORED STRATEGIES FOR EVERY GOAL Success Stories For Your Goals SUBSCRIPTION SERVICES Data Modeling Doubles Sales A meal delivery brand...
- [Integrated Marketing](https://franklinmadisondirect.com/for-your-goals/integrated-marketing/): TAILORED STRATEGIES FOR EVERY GOAL Success Stories For Your Goals SUBSCRIPTION SERVICES Data Modeling Doubles Sales A meal delivery brand...
- [Budget Optimization](https://franklinmadisondirect.com/for-your-goals/budget-optimization/): TAILORED STRATEGIES FOR EVERY GOAL Success Stories For Your Goals SUBSCRIPTION SERVICES Data Modeling Doubles Sales A meal delivery brand...
- [Data Modeling](https://franklinmadisondirect.com/for-your-goals/data-modeling/): TAILORED STRATEGIES FOR EVERY GOAL Success Stories For Your Goals SUBSCRIPTION SERVICES Data Modeling Doubles Sales A meal delivery brand...
- [Digital Marketing](https://franklinmadisondirect.com/for-your-goals/digital-marketing/): TAILORED STRATEGIES FOR EVERY GOAL Success Stories For Your Goals SUBSCRIPTION SERVICES Data Modeling Doubles Sales A meal delivery brand...
- [Thank You - E-Book - From Print to Performance](https://franklinmadisondirect.com/e-book-from-print-to-performance-thank-you/): From Print to Performance: 2025 Consumer Trends in Direct Mail Thank You Based on exclusive insights from 600 U. S....
- [Thank You - Start Your Test](https://franklinmadisondirect.com/start-your-test/thank-you/): You’re on your way to a successful campaign Thank you for contacting Franklin Madison Direct. You’re one step closer to...
- [Thank You - Contact Us](https://franklinmadisondirect.com/contact-us/thank-you/): Marketing That Moves the Needle: Let’s Talk Success starts with the right strategy and a solid partnership. Whether you’re looking...
- [Thank You - Careers](https://franklinmadisondirect.com/about/careers/thank-you/): “One of the best parts of my role is getting to work alongside so many talented people who continue to...
- [Consumer/Retail](https://franklinmadisondirect.com/for-your-industry/consumer-retail/): PROVEN RESULTS IN EVERY INDUSTRY Success Stories for Your Industry HOME SERVICES Direct Mail Drives Six-Figure Sales A home security...
- [About](https://franklinmadisondirect.com/about/)
- [Capabilities](https://franklinmadisondirect.com/capabilities/)
- [Privacy Policy](https://franklinmadisondirect.com/privacy-policy/): FRANKLIN MADISON DIRECT Privacy Policy Introduction Franklin Madison Direct LLC (collectively referred to herein as “FM Direct”, “we”, “our” or...
- [For Your Goals](https://franklinmadisondirect.com/for-your-goals/): TAILORED STRATEGIES FOR EVERY GOAL Success Stories For Your Goals SUBSCRIPTION SERVICES Data Modeling Doubles Sales A meal delivery brand...
- [For Your Industry](https://franklinmadisondirect.com/for-your-industry/): PROVEN RESULTS IN EVERY INDUSTRY Success Stories for Your Industry HOME SERVICES Direct Mail Drives Six-Figure Sales A home security...
- [Articles](https://franklinmadisondirect.com/articles/)
- [Campaign Strategy](https://franklinmadisondirect.com/capabilities/campaign-strategy/): Optimize Every Touchpoint A Proven Strategy That Fuels Response and Performance Smarter Campaigns Deliver Bigger Results From Concept to Conversion,...
- [Campaign Execution](https://franklinmadisondirect.com/capabilities/campaign-execution/): EXPERT STRATEGY IN ACTION Seamless Campaign Execution for On-time, On-budget Results This is Where Plans Take Off Flawless Campaign Execution...
- [Careers](https://franklinmadisondirect.com/about/careers/): “One of the best parts of my role is getting to work alongside so many talented people who continue to...
- [Analytics & Reporting](https://franklinmadisondirect.com/capabilities/analytics-reporting/): Insights That Fuel Success Data-Driven Analytics and Reporting to Boost Marketing ROI Analytics Built for Action Real-Time Data for Real...
- [Data Targeting](https://franklinmadisondirect.com/capabilities/data-targeting/): DATA Precision is Powerful Expert Data Targeting to Reach Your Best (and Biggest) Audience Data Tells a Story Make Your...
- [Creative Development](https://franklinmadisondirect.com/capabilities/creative-development/): Where Strategy Meets Imagination Creative Development that Captivates and Converts Creative That Captivates (& Converts) High-Performing Direct Mail & Digital...
- [Digital Integration](https://franklinmadisondirect.com/capabilities/digital-integration/): Connected Channels. Bigger Impact. Digital Integration That Amplifies Cross-Channel Performance The Power of Integrated Digital Marketing Unifying Your Marketing for...
- [Print Production](https://franklinmadisondirect.com/capabilities/print-production/): Your Brand in Hand Print Production Services Built for Quality, Speed and Impact Bringing Big Ideas to the Page Print...
- [Performance Testing](https://franklinmadisondirect.com/capabilities/performance-testing/): Discover What Works and What Doesn’t Performance Testing That Uncovers and Accelerates Winning Campaigns THE PERFORMANCE TESTING TOOLKIT Every Insight...
- [OmnIDirect](https://franklinmadisondirect.com/capabilities/omnidirect/): Turn Offline Data Into Digital Demand With OmnIDirect™ FM Direct’s dynamic multi-channel digital prospecting strategy transforms how you identify, reach,...
- [Surround](https://franklinmadisondirect.com/capabilities/surround/): Direct Mail Starts The Conversation, Surround™ Keeps it Going By synchronizing offline and online channels, FM Direct keeps your best...
- [Contact Us](https://franklinmadisondirect.com/contact-us/): Marketing That Moves the Needle: Let’s Talk Success starts with the right strategy and a solid partnership. Whether you’re looking...
- [Start Your Test](https://franklinmadisondirect.com/start-your-test/): Every Success Story Starts With a Test. Yours is Next. At Franklin Madison Direct, we know results matter. That’s why...
- [Company](https://franklinmadisondirect.com/about/company/): “Thanks to Franklin Madison Direct’s proven direct mail strategies and insights, our brand is experiencing explosive growth... FM Direct is...
- [FactorTest](https://franklinmadisondirect.com/capabilities/factortest/): Smarter Testing Leads to Faster Growth, Let FactorTest™ Prove It Optimize your direct marketing with Franklin Madison Direct’s proprietary testing...
- [Our Approach](https://franklinmadisondirect.com/capabilities/our-approach/): YOUR FULL-SERVICE DIRECT MARKETING AGENCY Tailored Marketing Strategies Built for Growth PREPARE FOR MAXIMUM IMPACT We Blend the Most Powerful...
- [Home](https://franklinmadisondirect.com/): Precision Marketing, Crafted for Peak Performance Empower your brand and drive measurable growth with Franklin Madison Direct, a trusted direct...

---


## Posts

- [Direct Mail Volume & Trends Report: Q2 2025](https://franklinmadisondirect.com/articles/direct-mail-trends-volume-report/): Following a strong first quarter, direct marketers mailed 6. 2 billion pieces in Q2 2025 – bringing 2025’s total direct...
- [Can AI Replace Direct Mail Strategy? Not Yet](https://franklinmadisondirect.com/articles/can-ai-replace-direct-mail-strategy/): When we imagined the future, we pictured robot butlers, flying cars, and vacations on Mars. We didn’t expect artificial intelligence...
- [Does Direct Mail Still Work? 40 Direct Mail Statistics to Convince You it Does](https://franklinmadisondirect.com/articles/statistics-prove-direct-mail-still-works/): “Direct mail is old-school, not used anymore, doesn’t work, too expensive... ” we have heard it all. But here’s a...
- [6 Common and Costly Direct Mail Mistakes](https://franklinmadisondirect.com/articles/costly-direct-mail-mistakes/): Flawlessly executing your first direct mail campaign in-house is possible, but not common. As one of the most powerful direct...
- [Direct Mail Research: 2025 Direct Mail Marketing Benchmark Report](https://franklinmadisondirect.com/articles/direct-mail-research/): MINNEAPOLIS, Minn. , July 2025 – Direct mail is proving its staying power, according to new industry research commissioned by...
- [Are Your 2025 Direct Mail Campaigns Aligned with Consumer Expectations?](https://franklinmadisondirect.com/articles/2025-direct-mail-campaigns/): Reflecting on the first half of the year, it’s clear that 2025 direct mail campaigns are creating new momentum. As...
- [Shared or Solo Direct Mail: Which is Best for My Brand?](https://franklinmadisondirect.com/articles/shared-or-solo-direct-mail/): You’re already sold on why direct mail marketing is effective in customer connections and response, so now it’s time to...
- [Direct Mail Response Rates: What You Need to Know](https://franklinmadisondirect.com/articles/direct-mail-response-rates/): When direct mail response rates start to plateau or fluctuate, it’s rarely random. It’s usually a sign that something in...
- [ChatGPT & Direct Response Copywriting: A Creative Showdown](https://franklinmadisondirect.com/articles/chatgpt-and-direct-response-copywriting/): In the last several years, AI tools have transformed the marketing and creative industries. What once felt like experimental technology...
- [Franklin Madison Direct: How We’re Different (and Still the Same)](https://franklinmadisondirect.com/articles/franklin-madison-direct-agency/): Curious about the new name behind your trusted direct marketing partner? The Franklin Madison Direct agency is the reimagined identity...
- [Turning Fears into Opportunities: The Future of Direct Mail](https://franklinmadisondirect.com/articles/the-future-of-direct-mail/): In the face of rising costs, evolving USPS regulations, and operational complexity, some marketers are questioning the role of mail...
- [Truths About Lookalike Targeting for Mailers](https://franklinmadisondirect.com/articles/lookalike-targeting-for-mailers/): You’ve probably heard it all before: “target smarter,” “build a lookalike audience,” “optimize your list. ” Under the surface of...
- [Johnson Anderson Named Franklin Madison Direct’s 2024 David Forster Vendor of the Year](https://franklinmadisondirect.com/articles/johnson-anderson-2024-vendor-of-the-year/): Johnson Anderson has been named Franklin Madison Direct’s ninth-annual David Forster Vendor of the Year, honoring the production partner’s display...
- [Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct](https://franklinmadisondirect.com/articles/sequel-response-rebrands-as-franklin-madison-direct/): Eden Prairie, MN – April 24, 2025—SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over...
- [Tips to Boost Direct Marketing ROI (That You Won't Find Anywhere Else)](https://franklinmadisondirect.com/articles/boost-direct-marketing-roi/): As the holiday season kicks off, we’re not only looking at an end-of-year sales surge but at a perfect time...
- [Letter vs Postcard: What Format is Right for My Brand?](https://franklinmadisondirect.com/articles/direct-mail-formats/): Envelopes and postcards are two of the most effective direct mail formats for delivering a brand’s marketing message. Both offer...
- [Direct Response Agencies in 2025: What to Look For](https://franklinmadisondirect.com/articles/direct-response-agencies-in-2025/): Deciding between direct response agencies in 2025 could be the turning point for your brand’s success—or your biggest regret. The...
- [Innovative Tips for Your Direct Mail Creative](https://franklinmadisondirect.com/articles/creative-direct-mail/): Direct mail design plays a crucial role in shaping customer experience, building brand trust, and fostering consumer loyalty. Developing direct...
- [Direct Mail Budget Optimization & Ways to Improve Campaign Efficiency](https://franklinmadisondirect.com/articles/direct-mail-budget/): As brands scale in the direct mail channel, there’s a harsh reality: costs can quickly spiral. For many marketers, delivering...
- [Innovative Direct Mail Strategies for Debt Relief Brands](https://franklinmadisondirect.com/articles/direct-mail-strategies-for-debt-relief-brands/): With the right strategies, financial services and debt settlement brands can convert leads to clients through targeted and well-designed direct...
- [Examples of Brands Scaling Up Through Direct Mail](https://franklinmadisondirect.com/articles/scaling-up-through-direct-mail/): Scaling up through direct mail isn’t about blanketing your prospects with endless offers—it’s about precision. The brands that achieve real...
- [Designing Direct Mail for Generation Z: Q&A with Franklin Madison Direct's Creative Director, Tari Johnson](https://franklinmadisondirect.com/articles/direct-mail-for-generation-z/): Known for their diversity, Generation Z values brands that promote authentic and inclusive messaging. The oldest members, born between 1996...
- [Santa’s Mailroom: Behind the Scenes of a Massive Direct Mail Operation](https://franklinmadisondirect.com/articles/santas-mailroom/): Have you ever wondered what happens to letters addressed to Santa? Each holiday season, thousands of wish lists flood Santa’s...
- [Customer Acquisition in Financial Services: Insights and Case Studies](https://franklinmadisondirect.com/articles/customer-acquisition-in-financial-services/): Direct mail usage in the financial services industry is not just surviving but thriving like a wolf on Wall Street....
- [Overcoming Problems in Direct Mail Testing](https://franklinmadisondirect.com/articles/problems-in-direct-mail-testing/): When asked about new ideas and strategies for future campaigns, at least 79% of marketers indicated they are likely to...
- [Ineffective Direct Mail Programs: Look for These Red Flags](https://franklinmadisondirect.com/articles/ineffective-direct-mail-programs/): Establishing a sustainable mail program hinges on marketers’ ability to recognize when their current strategy is no longer working. Ineffective...
- [How to Measure Direct Mail Success in Financial Services](https://franklinmadisondirect.com/articles/direct-mail-success-in-financial-services/): Direct mail marketing is a vital tool for financial services companies seeking to engage new prospects and retain existing clients...
- [Does Direct Mail Live up to the Hype?](https://franklinmadisondirect.com/articles/does-direct-mail-live-up-to-the-hype/): Does direct mail live up to the hype of its digital counterparts? In this article, we will break down the...
- [Email Marketing vs. Direct Mail](https://franklinmadisondirect.com/articles/email-marketing-vs-direct-mail/): One might assume that direct mail campaigns have taken a backseat to the more “modern” form of mail: email marketing....
- [4 Financial Services Marketing Challenges & How Direct Mail Can Help](https://franklinmadisondirect.com/articles/financial-marketing-challenges/): Direct marketing within the financial industry comes with a unique set of challenges. From navigating strict regulations to building trust...
- [Leveraging Direct Mail Data to Target Digital Audiences](https://franklinmadisondirect.com/articles/leverage-direct-mail-data-to-target-digital-audiences/): With recent shifts in Google advertising technology, such as implementing anti-tracking measures and cookie restrictions on Chrome and Android devices,...
- [The Value of Direct Mail: Is It Really Too Expensive?](https://franklinmadisondirect.com/articles/the-value-of-direct-mail/): Direct mail is an expensive channel from a cost-per-piece standpoint, especially when compared to digital advertising strategies. Data, paper, ink,...
- [Statistical Significance in Marketing: Q&A with Franklin Madison Direct's Senior Marketing Strategist, Preston Carroll](https://franklinmadisondirect.com/articles/statistical-significance-in-marketing/): Measuring statistical significance in marketing is essential for making data-driven decisions. It allows marketers to assess the effectiveness of marketing...
- [When Mail Goes Wrong: Navigating Direct Marketing Challenges](https://franklinmadisondirect.com/articles/direct-marketing-challenges/): Like any direct marketing channel, navigating the data, cost and frequency for optimal performance can feel like a challenging puzzle....
- [When Mail Goes Right: Direct Marketing Design for Strong Performance](https://franklinmadisondirect.com/articles/direct-marketing-design/): The influence of direct marketing design on the overall customer experience and campaign performance is gaining prominence, and our latest...
- [Understanding Incrementality in Marketing: Q&A with Franklin Madison Direct's Senior Marketing Strategist, Ryan Wilder](https://franklinmadisondirect.com/articles/incrementality-in-marketing/): Measuring incrementality in marketing campaigns provides a critical view into the direct impact and true value of your channels and...
- [Your Guide to a Sustainable, Evergreen Mail Program](https://franklinmadisondirect.com/articles/sustainable-evergreen-mail-program/): Sustainable direct mail has become a buzzword as brands find ways to make their campaigns more environmentally friendly. Yet, sustainability...
- [Third-Party Cookie Alternative for Direct Marketers: Q&A with Franklin Madison Direct's Digital Media Manager, Jake Bawolek](https://franklinmadisondirect.com/articles/third-party-cookie-alternative/): In today’s Q&A guide, we address the impending removal of Google’s third-party cookies. Jake Bawolek, Franklin Madison Direct’s Digital Media...
- [Catalogs vs. Direct Mail: Tips to Maximize Your Mail Performance](https://franklinmadisondirect.com/articles/catalogs-vs-direct-mail/): Today’s marketing showdown pins two popular forms of print marketing against one another: catalogs vs. direct mail. Some brands swear...
- [Influencer Marketing and Direct Mail: Q&A with Franklin Madison Direct's Creative Director, Tari Johnson](https://franklinmadisondirect.com/articles/influencer-marketing-and-direct-mail/): Often dismissed as a fad in the past, influencer marketing is now gaining widespread recognition for its effectiveness. In fact,...
- [Direct Mail Performance and KPIs: Six Things You Should Know](https://franklinmadisondirect.com/articles/direct-mail-performance/): When asked about the top advantages of direct mail, 31% of marketers reported that it’s easy to track attribution and...
- [How to Plan Your Direct Mail Budget](https://franklinmadisondirect.com/articles/how-to-plan-your-direct-mail-budget/): “Money, money, money—must be funny, in the marketer’s world. ” Like a captivating ABBA song, direct mail is beloved for...
- [As seen on Who's Mailing What! 2024 Direct Mail Design Trends](https://franklinmadisondirect.com/articles/2024-direct-mail-design-trends/): Direct mail is still recognized as a valuable channel for marketers in 2024. Although the accuracy of your list will...
- [Four Reasons Why an Integrated Direct Response Campaign Can Fail](https://franklinmadisondirect.com/articles/why-an-integrated-campaign-can-fail/): Perhaps you invested considerable time, effort, and resources into creating an integrated direct response campaign. As the campaign launches, you...
- [Why You’ll Love Working with Franklin Madison Direct for Seamless Direct Marketing](https://franklinmadisondirect.com/articles/why-youll-love-working-with-sequel-for-seamless-direct-marketing/): Love is in the air, and so is the demand for seamless direct marketing campaigns. Choosing the right direct marketing...
- [What do the Best Direct Response Agencies Look Like?](https://franklinmadisondirect.com/articles/the-best-direct-response-agencies/): Are you struggling to execute a direct response marketing program that yields results? If so, you’re not alone. Industry research...
- [What is Relationship Marketing?](https://franklinmadisondirect.com/articles/relationship-marketing/): Have you ever noticed that you tend to favor a particular brand over others when making a specific purchase? What...
- [Optimizing Your Direct Response LTV:CAC Ratio](https://franklinmadisondirect.com/articles/optimizing-direct-response-ltvcac-ratio/): One of the key metrics used to measure marketing efficiency in direct response marketing campaigns is the LTV:CAC ratio. Many...
- [Scale Up: Your Guide to a Scalable Marketing Strategy](https://franklinmadisondirect.com/articles/scalable-marketing-strategy/): In the fast-paced world of marketing, increasing your customer base is always a primary goal. However, what’s equally important is...
- [Pushing Beyond Traditional Direct Mail in 2024](https://franklinmadisondirect.com/articles/beyond-traditional-direct-mail/): Just like the coffee or tea you enjoy each morning, strategies for direct mail in 2024 are brewing. In a...
- [Multichannel Marketing Magic: Q&A with Wiland](https://franklinmadisondirect.com/articles/multichannel-marketing-magic/): Whether you’re a seasoned marketing pro looking to refine your multichannel approach or a curious novice eager to explore online...
- [As Seen on Total Retail: How to Design a Retail Direct Mail Piece Your Audience Will Love](https://franklinmadisondirect.com/articles/how-to-design-retail-direct-mail/): When you think of retail marketing strategies for 2024, direct mail might not be the first thing that springs to...
- [As Seen on The Association of National Advertisers: How Marketers Can Fight Ad Fraud to Drive Results](https://franklinmadisondirect.com/articles/how-marketers-can-fight-ad-fraud/): Navigating the programmatic advertising space can be challenging, but with the help of digital media experts who specialize in ad...
- [Direct Mail Strategies in 2024: 5 Essential Charts for Marketers](https://franklinmadisondirect.com/articles/direct-mail-strategies-in-2024/): The past year introduced yet another new era of direct marketing. As brands have adapted to recent marketplace shifts, direct...
- [4 Tips: Direct Mail Marketing for Financial Services](https://franklinmadisondirect.com/articles/marketing-for-financial-services/): Using direct mail for financial service marketing has long been a dependable strategy for companies to reach their business goals....
- [Direct Mail or Digital Marketing: Finding the Perfect Balance in Modern Marketing](https://franklinmadisondirect.com/articles/direct-mail-or-digital-marketing/): Today’s dynamic marketing landscape is brimming with channels and possibilities, which means choosing the optimal direct response strategy for your...
- [Home Services Marketing with Direct Mail](https://franklinmadisondirect.com/articles/home-services-marketing-with-direct-mail/): Direct mail has proven time and time again to be a game-changer for home services companies seeking to acquire new...
- [As Seen on Who’s Mailing What! Generate Response with these CTA Best Practices](https://franklinmadisondirect.com/articles/generate-response-with-cta-best-practices/): Your direct mail CTA plays a key role in determining if your audience will convert, or abort. In other words,...
- [How to Move Your Direct Mail Program to a New Partner](https://franklinmadisondirect.com/articles/move-your-direct-mail-program/): As a direct marketer, you understand it’s necessary to make an agency change when your mail performance goes stagnant, or...
- [5 Tips to Win Back Lost Customers with a Direct Mail Campaign](https://franklinmadisondirect.com/articles/win-back-lost-customers/): Over half of consumers have stopped purchasing from a company due to bad experiences. How does this statistic relate to...
- [Sustainable Direct Mail: Addressing Myths About Paper and Post](https://franklinmadisondirect.com/articles/sustainable-direct-mail/): The United States has made significant strides in preserving its forests, with a net increase of 18,000,000 acres of forest...
- [As Seen on ANA: The Importance of Using Multiple Data Sources When Building Direct Mail Audience Lists](https://franklinmadisondirect.com/articles/importance-of-using-multiple-data-sources/): The following was originally published by Franklin Madison Direct on The Association of National Advertisers (ANA). Here’s a sneak peek...
- [Direct Marketing Strategy During a Recession](https://franklinmadisondirect.com/articles/direct-marketing-strategy-in-a-recession/): The recession rumor whispers are getting louder. As brands navigate challenging economic times and tighten up their spending in preparation...
- [Direct Mail Data Quality Keeps Marketers Coming Back](https://franklinmadisondirect.com/articles/direct-mail-data-quality/): Although trends point to a majority of advertising budgets being allocated towards digital channels, direct mail investments continue to rise...
- [Direct Mail Examples Straight from the Pros](https://franklinmadisondirect.com/articles/direct-mail-examples-from-the-pros/): For direct marketers across the globe, designing creative direct mail that drives conversion is a top priority. More than 80%...
- [How to Optimize Your Direct Mail Frequency](https://franklinmadisondirect.com/articles/direct-mail-frequency/): According to top Google search results, you should send a piece of direct mail to the same audience three times,...
- [Why You Should Send Black Friday Direct Mail](https://franklinmadisondirect.com/articles/black-friday-direct-mail/): As Black Friday 2023 draws near, marketers are working hard to prepare for the vigor of the holiday shopping season....
- [How to Run a Direct Mail Campaign: 3 Dos and Don’ts](https://franklinmadisondirect.com/articles/how-to-run-a-direct-mail-campaign/): Eager to try direct mail, but not sure where to begin? Or wondering, does direct mail still work? We’ve got...
- [Common Direct Mail Retargeting Mistakes To Avoid](https://franklinmadisondirect.com/articles/direct-mail-retargeting-mistakes/): Direct mail retargeting is a cost-effective and impactful way to reach your past, current, and prospective customer base. New consumer...
- [Don’t Miss These 5 Tips for FOMO in Direct Mail](https://franklinmadisondirect.com/articles/fomo-in-direct-mail/): Have you ever binge watched the Home Shopping Network (HSN)? If so, did you experience the excitement and energy that...
- [Direct Mail: Lower Cost vs. Lower Cost Per Acquisition](https://franklinmadisondirect.com/articles/direct-mail-costs/): Brands new to direct mail may experience sticker shock when they start collecting proposals to determine if a targeted mail...
- [As seen on Who’s Mailing What! 5 Examples of Using Testimonials in Direct Mail](https://franklinmadisondirect.com/articles/testimonials-in-direct-mail/): Did you know utilizing customer testimonials in your direct mail piece establishes consumer trust and increases conversion rates? Check out...
- [Direct Mail Design Case Study](https://franklinmadisondirect.com/articles/case-study-direct-mail-design/): Rarely do new brands launch into the mail channel with a performing direct mail piece fueled by just one great...
- [Subscription Marketing Direct Mail Strategy: Insights and Case Studies](https://franklinmadisondirect.com/articles/direct-mail-for-subscription-marketing/): Direct mail and subscription brands go together like peanut butter and jelly. At its core, a subscription box is a...
- [Direct Mail for Millennials and Gen Z](https://franklinmadisondirect.com/articles/direct-mail-for-millennials-and-gen-z/): Millennials are currently the largest living generation. Generation Z is right on their heels. Together, these two groups make up...
- [Direct Mail Case Studies for E-Commerce Brands](https://franklinmadisondirect.com/articles/direct-mail-for-ecommerce-brands/): As the digital landscape continues to contribute to the headaches of DTC marketers, direct mail for e-commerce brands is growing...
- [Direct Mail ROI Surpasses Digital Mediums](https://franklinmadisondirect.com/articles/direct-mail-roi/): Direct mail return on investment surpasses top digital mediums, according to findings from the 2023 Association of National Advertisers (ANA)...
- [The Secret to Finding the Best Direct Mail Offer](https://franklinmadisondirect.com/articles/best-direct-mail-offer/): There are three critical elements in all direct response campaigns: data, creative and offer. In direct mail specifically, the key...
- [Merge-purge: Six steps to save money on wasted postage](https://franklinmadisondirect.com/articles/save-money-on-wasted-postage/): If you work in direct mail, you have probably heard of the term “merge-purge. ” And no, it is not...
- [No More Junk Mail: How to Improve Your Direct Mail List](https://franklinmadisondirect.com/articles/improve-your-direct-mail-list/): The direct marketing formula has evolved from mass marketing to a targeted marketing approach. With physical mail, this is no...
- [Can a Pay-for-Performance Model Really Work in Direct Mail?](https://franklinmadisondirect.com/articles/pay-for-performance-model-in-direct-mail/): As more digitally native brands make their way up funnel and flock to direct mail, many are vying to bring...
- [Five Ways to Offset the USPS Marketing Mail Postage Rate Increase](https://franklinmadisondirect.com/articles/usps-marketing-mail-rate-increase/): Effective July 14, 2024, the United States Postal Service (USPS) has increased shipping prices, including USPS marketing mail postage rates....
- [Google Tag Manager — Simplified](https://franklinmadisondirect.com/articles/google-tag-manager-simplified/): Google Tag Manager (GTM) is one the most powerful assets in a digital marketer’s toolbox. The agility and convenience of...
- [The Future is Growth: How a Pandemic Transformed Marketing for the Better](https://franklinmadisondirect.com/articles/how-a-pandemic-transformed-marketing/): Maintaining a growth mindset at a time of recession may feel callous or insensitive, but proactively responding to shifting consumer...
- [Five Tips to Repurpose Digital Content in Direct Mail Campaigns](https://franklinmadisondirect.com/articles/repurpose-digital-content/): Chief Marketing Officers report digital advertising channels accounted for nearly 80% of their 2020 budgets, and 78% plan to spend...
- [Activate First-Party Data in Direct Mail to Improve Customer Experience](https://franklinmadisondirect.com/articles/first-party-data-in-direct-mail/): Research shows marketers believe first-party data provides the strongest customer insights and leads to better campaign performance. Advertising campaigns driven...
- [Your Top 5 Marketing Objectives – Solved!](https://franklinmadisondirect.com/articles/top-5-marketing-objectives-solved/): When we partnered with research firm ISG to survey B2B and B2C marketing strategy leaders to better understand their direct...
- [Growing Your Brand Through Direct Response Marketing](https://franklinmadisondirect.com/articles/grow-your-brand-through-direct-response/): Direct response marketing is a vital component in omnichannel strategies due to its ability to drive immediate conversions for lead...
- [Maximize Retargeted Direct Mail Throughout the Buyer Journey](https://franklinmadisondirect.com/articles/retargeted-direct-mail/): Direct mail is more than just a top of the funnel marketing strategy. The physical media has the power to...
- [No Address, No Problem! How to Use Direct Mail to Reach Your Anonymous Audiences](https://franklinmadisondirect.com/articles/reach-anonymous-audiences-with-direct-mail/): You’re tracking hundreds of anonymous website visitors each month, yet your digital retargeting strategies are falling short. Or maybe you’re...
- [The Fork in the Road: What’s Next for My Direct Marketing Strategy](https://franklinmadisondirect.com/articles/whats-next-for-my-direct-marketing-strategy/): Brand recall, trust, and retention is higher when your message is visible and cohesive across multiple channels. So naturally, when...
- [Direct Mail's Piece in the Multichannel, Omnichannel, Optichannel Puzzle](https://franklinmadisondirect.com/articles/direct-mails-piece-in-marketing-strategy/): Since multichannel, omnichannel and optichannel are referenced so often within marketing strategy discussions, it is understandable they may be mistakenly...
- [Webinar Recap: Print Marketing for Maximum Optichannel Performance](https://franklinmadisondirect.com/articles/print-marketing-for-optichannel-performance/): Innovation in direct mail creative packages and digital enrichments have positioned the channel for future success in our digital age....
- [4 Common Direct Mail Myths, Debunked](https://franklinmadisondirect.com/articles/direct-mail-myths-debunked/): Even in our hyper-digital world, direct mail is still a marketing powerhouse. Surprised? Perhaps you have dismissed mail before due...
- [Direct Mail During an Election Year: Q&A with Franklin Madison Direct's Director of Strategy, Patrick Carroll](https://franklinmadisondirect.com/articles/direct-mail-during-an-election-year/): In 2024, Americans have a presidential election, where all 435 seats in the U. S. House of Representatives and 33...
- [Everything You Need to Know About Offline Direct Mail Data](https://franklinmadisondirect.com/articles/offline-direct-mail-data/): When you commit valuable advertising dollars towards a direct marketing campaign, it’s crucial that you’re confident in the accuracy of...
- [Three Ways to Sleigh Your Holiday Direct Mail Campaign](https://franklinmadisondirect.com/articles/sleigh-your-holiday-direct-mail-campaign/): With inflation raising the costs on everything, you can expect shoppers to be searching for the best deals to put...
- [5 Things You Need to Know About Marketing Attribution](https://franklinmadisondirect.com/articles/what-to-know-about-marketing-attribution/): Now more than ever, the topic of attribution is front and center as marketing teams work to justify and allocate...
- [Franklin Madison Direct Named a 2024 Top Advertising Agency](https://franklinmadisondirect.com/articles/top-advertising-agency/): For the eleventh consecutive year, Franklin Madison Direct (formerly SeQuel Response) was named a top advertising agency by the Minneapolis-St....
- [Why is Direct Mail Effective? Brain Science.](https://franklinmadisondirect.com/articles/why-is-direct-mail-effective/): Do you ever find yourself wondering, “why is direct mail effective? ” Direct mail success lies deeper than a targeted...
- [Is Your CTV Strategy Ready for Direct Response Primetime?](https://franklinmadisondirect.com/articles/is-your-ctv-strategy-ready/): When social distancing recommendations and stay-at-home orders took effect in 2020, direct response marketers were challenged to adjust budgets and...

---


## E-Books

- [From Print to Performance: 2025 Consumer Trends in Direct Mail](https://franklinmadisondirect.com/e-books/2025-consumer-trends/): Based on exclusive insights from 600 U. S. consumers, From Print to Performance: 2025 Consumer Trends in Direct Mail unveils...
- [Direct Mail Marketing Benchmark Report](https://franklinmadisondirect.com/e-books/direct-mail-report/): The 2025 Direct Mail Marketing Benchmark Report combines insights from 350 marketing strategy leaders and 600 U. S. consumers to...
- [Direct Mail Agency Checklist](https://franklinmadisondirect.com/e-books/direct-mail-agency-checklist/): The right direct mail partner builds a solid foundation for an attributable, performing, and scalable program. Before making your selection,...
- [Ultimate Guide to Direct Mail Attribution](https://franklinmadisondirect.com/e-books/direct-mail-attribution/): Whether you are a direct mail pro or novice, the ability to demonstrate each channel’s performance in your direct marketing...
- [Prospecting with Precision: Overcoming Digital Signal Loss Through Offline Data Strategies](https://franklinmadisondirect.com/e-books/digital-prospecting/): Built on insights collected from a diverse panel of 600 consumers across the United States, What Consumers Want: The Dos...
- [9 Testing Mistakes Direct Mail Marketers Make](https://franklinmadisondirect.com/e-books/9-testing-mistakes-direct-mail-marketers-make/): Whether you are a direct mail pro or novice, the ability to demonstrate each channel’s performance in your direct marketing...
- [Why Direct Mail Delivers for DTC Brands](https://franklinmadisondirect.com/e-books/direct-mail-dtc-brands/): As native Direct-to-Consumer marketers are quickly discovering that performance-based search and social media advertising are not enough to cut through...

---


## Success Stories

- [Direct mail proves profitable for lawn care subscription service](https://franklinmadisondirect.com/success-stories/lawn-care-subscription-service/): A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
- [Modeling drives 50% AOV lift for home warranty brand](https://franklinmadisondirect.com/success-stories/modeling-drives-aov-lift/): An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its...
- [Investment brand unlocks high-quality leads with integrated direct response](https://franklinmadisondirect.com/success-stories/investment-brand-unlocks-high-quality-leads/): After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as...
- [Online retailer taps direct mail to drive incremental sales](https://franklinmadisondirect.com/success-stories/online-retailer-taps-direct-mail/): A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail....
- [Home warranty provider uses direct mail to meet aggressive growth goals](https://franklinmadisondirect.com/success-stories/home-warranty-provider/): A leading home warranty provider was investing heavily in digital advertising channels but needed to quickly increase its acquisition numbers...
- [Acquisition campaign grows donor network](https://franklinmadisondirect.com/success-stories/acquisition-campaign-grows-donor-network/): A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s...
- [Identity theft protection service utilizes direct marketing as potent sales driver](https://franklinmadisondirect.com/success-stories/unexpected-creative-format-boosts-performance-2/): This identity theft protection service advertised heavily across broadcast channels, but had never tried direct marketing and feared it was...
- [Surround strategy boosts sales rate](https://franklinmadisondirect.com/success-stories/surround-strategy-boosts-sales-rate/): Direct mail had already proven itself as an effective acquisition channel for this meal subscription provider, but the client was...
- [Donor retention campaign thrives](https://franklinmadisondirect.com/success-stories/donor-retention-campaign-thrives/): A national not-for-profit organization wanted to expand their direct mail strategy to include a campaign focused on advancing newly-acquired and...
- [Multinational bank drives traffic and conversions through digital media strategy](https://franklinmadisondirect.com/success-stories/multinational-bank-drives-traffic-and-conversions-through-digital-media-strategy/): A multinational bank tapped Franklin Madison Direct to develop and execute a digital media strategy targeting small and medium-sized businesses...
- [Meal-kit subscription brand reaches niche audience through targeted mail plan](https://franklinmadisondirect.com/success-stories/meal-kit-subscription-brand/): A top-ranked meal delivery service enlisted Franklin Madison Direct to make up for lost ground after a significant dip in...
- [Multinational bank leverages tri-lingual program to drive deposit increases](https://franklinmadisondirect.com/success-stories/multinational-bank-leverages-tri-lingual-program/): A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms. Franklin Madison Direct...
- [Specialty insurer achieves performance boost with FM Direct's paid and organic digital marketing](https://franklinmadisondirect.com/success-stories/specialty-insurer-achieves-performance-boosts-in-paid-and-organic-search/): A leading specialty insurer was looking to grow its direct-to-consumer business via the most fruitful digital marketing channels in the...
- [Channel launch diversifies mix for digitally-grown brand](https://franklinmadisondirect.com/success-stories/channel-launch-diversifies-mix/): A premier subscription box service offering full-size lifestyle products was investing heavily in digital channels and influencer marketing, but was...
- [Targeted Facebook campaign reaches direct mail prospects for credit score optimization service](https://franklinmadisondirect.com/success-stories/targeted-facebook-campaign/): After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift...
- [University optimizes paid search and digital channels to build awareness](https://franklinmadisondirect.com/success-stories/university-optimizes-paid-search-and-digital-channels-to-build-awareness/): A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was...
- [Retargeting campaign multiplies customer LTV](https://franklinmadisondirect.com/success-stories/retargeting-campaign-multiplies-customer-ltv/): This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis....
- [International fraternal benefits organization drives enrollment boost](https://franklinmadisondirect.com/success-stories/international-fraternal-benefits-organization-drives-enrollment-boost/): After engaging in direct marketing for about a year, an international fraternal benefits organization had seen a 70% decline in...
- [Budding subscription brand identifies mail as key growth channel](https://franklinmadisondirect.com/success-stories/subscription-brand-identifies-mail-as-key-growth-channel/): A growing produce subscription brand was looking for an offline channel that could consistently provide scale and generate high LTV...
- [Leading brand chooses FM Direct after competitive direct mail test](https://franklinmadisondirect.com/success-stories/leading-brand-chooses-fm-direct/): Looking to challenge its existing mail performance, a leading home services brand asked Franklin Madison Direct to participate in a...
- [Mobile app reaches new market with direct mail launch](https://franklinmadisondirect.com/success-stories/mobile-app-reaches-new-market-with-direct-mail/): When digital growth began to flatline, this app-based brand sought to diversify its marketing mix by testing offline acquisition channels...
- [Inaugural campaign acquires new customers despite challenging environment](https://franklinmadisondirect.com/success-stories/inaugural-campaign-acquires-new-customers/): After relying on digital marketing channels for initial brand growth, this streaming service wanted to expand brand awareness and reach...
- [Aligned Video, CTV|OTT and Mail Strategy Increases Sales Rates](https://franklinmadisondirect.com/success-stories/aligned-video-ctvott-and-mail-strategy-increases-sales-rates/): A leading financial services brand was looking to integrate previously siloed online and offline strategies to create a coordinated, targeted,...
- [Direct mail campaign heightens brand awareness and lead generation](https://franklinmadisondirect.com/success-stories/direct-mail-campaign-drives-leads/): Looking for scale in a highly competitive market, this national insurer was in search of a new channel to gain...
- [Disciplined creative strategy solidifies direct mail scalability](https://franklinmadisondirect.com/success-stories/disciplined-creative-strategy/): This travel insurer’s direct mail packages required fresh and engaging creative to keep direct mail positioned as the organization’s primary...
- [Customer acquisitions climb with channel launch](https://franklinmadisondirect.com/success-stories/customer-acquisitions-climb-with-channel-launch/): Digital and social advertising were valuable acquisition channels for this direct-to-consumer skincare provider, but they wanted to expand their direct...
- [Surround delivers exceptional lift in sales rate](https://franklinmadisondirect.com/success-stories/surround-delivers-exceptional-lift-in-sales-rate/): Looking to grow, this home protection provider was eager to establish a significant DTC presence in the direct mail channel,...
- [Channel launch integrates digital and TV branding](https://franklinmadisondirect.com/success-stories/channel-launch-integrates-digital-and-tv-branding/): This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as...
- [Channel launch brings significant growth for insurer](https://franklinmadisondirect.com/success-stories/channel-launch-brings-significant-growth-for-insurer/): A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail. Franklin Madison...
- [Direct mail launch boosts sales as digital drops](https://franklinmadisondirect.com/success-stories/direct-mail-launch-boosts-sales-as-digital-drops/): One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail...
- [Sales rate lifts with refined prospect targeting](https://franklinmadisondirect.com/success-stories/sales-rate-lifts-with-refined-prospect-targeting/): A large medical alert provider’s direct mail strategy was standing still. The program’s low conversion rates and high CPA made...
- [Hyper-focused targeting triples digital conversion rates for regional bank](https://franklinmadisondirect.com/success-stories/regional-bank/): The digital marketing efforts of a regional bank were not adequately geo-focused across paid search and display, causing the bank...
- [Scalable channel enrolls 6K new customers in a single drop](https://franklinmadisondirect.com/success-stories/subscription-wellness-app/): A fast-growing subscription wellness app was in search of an alternative marketing channel to run alongside their existing digital and...
- [A top-ranked meal delivery company leverages Surround for continual growth](https://franklinmadisondirect.com/success-stories/dietary-meal-delivery-service/): A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales. The brand had already...
- [Unexpected creative format boosts direct mail performance](https://franklinmadisondirect.com/success-stories/unexpected-creative-format-boosts-performance/): After experiencing a decline in annual premium, this specialty insurer was looking for a partner to explore a new approach...
- [New York-based company generates 22,000 new customers in first year of direct mail campaign](https://franklinmadisondirect.com/success-stories/new-york-based-company-generates-22000-new-customers/): After maxing out all digital growth opportunities, a New York-based company in the debt settlement industry wanted to test direct...
- [Sales explode for specialty brand after digital audit](https://franklinmadisondirect.com/success-stories/sales-explode-for-specialty-brand-after-digital-audit/): Although content with their existing digital marketing provider, an online food specialties brand sought further growth opportunities and increased performance....
- [Agile digital blitz reaches and converts onboarded lookalike audience](https://franklinmadisondirect.com/success-stories/digital-converts-onboarded-lookalike-audience/): An identity protection client came to Franklin Madison Direct seeking a last-minute, end-of-the-quarter sales push. FM Direct’s digital team crafted...
- [omnIDirect achieves CPL and new customer acquisition goal](https://franklinmadisondirect.com/success-stories/omnidirect-achieves-cpl-and-new-customer-acquisition-goal/): A reputable home warranty brand was eager to determine if other marketing channels could acquire customers at a comparable scale...
- [Surround spurs record-breaking conversions](https://franklinmadisondirect.com/success-stories/surround-spurs-record-breaking-conversions/): After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as...
- [Top fitness brand discovers the power of a dynamic direct mail partner](https://franklinmadisondirect.com/success-stories/top-fitness-brand/): A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental...
- [Polished approach to data and creative testing revives channel scale and performance](https://franklinmadisondirect.com/success-stories/polished-approach-to-data-and-creative-testing/): An online retailer was struggling to find scale with their existing direct mail program and challenged SeQuel to renew channel...
- [Targeted direct mail campaign drives retail store sales and traffic](https://franklinmadisondirect.com/success-stories/targeted-direct-mail-campaign-drives-retail-store-sales-and-traffic/): Having previously managed its mailings in-house, a food and beverage retailer sought a direct mail agency to increase traffic and...
- [Mobile bank service attracts hundreds of new users with omnIDirect](https://franklinmadisondirect.com/success-stories/mobile-bank-service/): When budget constraints put direct mail on pause, a mobile bank service was in search of an affordable approach to...
- [Surround strategy proves the value of integration](https://franklinmadisondirect.com/success-stories/surround-strategy-proves-the-value-of-integration/): After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as...
- [Data and format testing drives growth for legacy mailer](https://franklinmadisondirect.com/success-stories/data-and-format-testing-drives-growth-for-legacy-mailer/): An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its...
- [Targeted digital campaign converts hundreds of prospects](https://franklinmadisondirect.com/success-stories/targeted-digital-campaign-converts-hundreds-of-prospects/): A meal delivery brand was looking to maximize the performance of its largest direct mail campaign of the season. Rather...
- [Mail channel earns thousands of sales and millions in revenue](https://franklinmadisondirect.com/success-stories/direct-mail-channel-earns-thousands-of-sales-and-millions-in-revenue/): After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels...
- [Direct mail for meal delivery diversifies marketing mix and drives sales](https://franklinmadisondirect.com/success-stories/direct-mail-for-meal-delivery-drives-sales/): Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and...
- [Campaign takeover drives millions in revenue](https://franklinmadisondirect.com/success-stories/campaign-takeover-drives-millions-in-revenue/): An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy. Franklin...
- [Smart data strategy optimizes CPA and hits sales target](https://franklinmadisondirect.com/success-stories/direct-mail-for-medicare-optimizes-cpa-and-hits-sales-target/): After previous mail strategies missed the mark on CPA and performance, a Medicare insurance provider turned to Franklin Madison Direct...
- [Campaign takeover yields thousands of new appointments for vet clinic](https://franklinmadisondirect.com/success-stories/campaign-takeover-yields-thousands-of-new-appointments/): Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager...
- [Warranty brand achieves significant sales growth with FM Direct's data models](https://franklinmadisondirect.com/success-stories/warranty-brand-achieves-significant-sales-growth/): A home and auto warranty company had a mature and high-volume direct mail program but was not seeing the sales...
- [Head-to-head test leads to program win-back](https://franklinmadisondirect.com/success-stories/head-to-head-test-leads-to-program-win-back/): A home services brand chose an alternate vendor, but later renewed its partnership with FM Direct after experiencing performance inefficiencies....
- [Home warranty brand enhances digital advertising strategy with omnIDirect](https://franklinmadisondirect.com/success-stories/home-warranty-brand-enhances-digital/): A reputable home warranty brand was eager to diversify digital advertising performance with a new targeting approach. Franklin Madison Direct...
- [Innovative data modeling technique delivers unprecedented CPI](https://franklinmadisondirect.com/success-stories/innovative-data-modeling-technique/): After executing direct mail in-house for a few years, a real estate company was ready for a strategic partner to...
- [Direct mail campaign test yields low CPA for hearing aid manufacturer](https://franklinmadisondirect.com/success-stories/hearing-aid-manufacturer/): To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response...
- [Campaign takeover propels clothing brand to new heights](https://franklinmadisondirect.com/success-stories/campaign-takeover-propels-clothing-brand-to-new-heights/): A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance. Franklin Madison...
- [Mental health brand boosts patient acquisition through direct mail](https://franklinmadisondirect.com/success-stories/mental-health-brand/): Looking to scale patient acquisition while keeping its CPA within target levels, a mental health brand sought a HIPAA-compliant direct...
- [Cookware brand sees 5x ROAS through data and creative testing](https://franklinmadisondirect.com/success-stories/cookware-brand/): Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading...
- [Strategic direct mail marketing triples ROI for online retailer](https://franklinmadisondirect.com/success-stories/strategic-direct-mail-marketing-triples-roi-for-online-retailer/): A women’s apparel company approached Franklin Madison Direct to target existing customers, drive a high volume of orders, and prove...
- [Maximized USPS incentive leads to six-figure savings, feeding new customer growth](https://franklinmadisondirect.com/success-stories/maximized-usps-incentive/): A successful direct mail program looked to Franklin Madison Direct for new opportunities to grow their acquisition. FM Direct identified...
- [Telecom provider discovers the value of a direct mail partner](https://franklinmadisondirect.com/success-stories/telecom-provider/): A regional telecommunications provider, previously managing direct mail campaigns in-house, sought to accelerate customer acquisition across both new and existing...
- [Direct mail channel launch drives $700k in revenue](https://franklinmadisondirect.com/success-stories/direct-mail-channel-launch-drives-700k-in-revenue/): An online retailer specializing in saunas and cold plunges was ready to break out of their digital marketing bubble. With...
- [Personal finance brand achieves record-breaking enrollment rates](https://franklinmadisondirect.com/success-stories/personal-finance-brand/): After executing direct mail in-house for a few years, a brand specializing in home equity loans sought a full-service partner...
- [Direct mail channel launch drives efficient CPA for pet insurance brand](https://franklinmadisondirect.com/success-stories/direct-mail-channel-launch-drives-efficient-cpa/): Limited to the boundaries of its existing digital strategies, a leading pet insurance brand was ready to tap into a...
- [Surround amplifies success for top-tier brands](https://franklinmadisondirect.com/success-stories/surround-amplifies-success-for-top-tier-brands/): Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets,...
- [Franklin Madison Direct helps B2B brand identify and reach ideal prospects](https://franklinmadisondirect.com/success-stories/fm-direct-helps-b2b-brand/): A leading B2B brand was relying on digital marketing to reach small and medium-sized businesses, but was understandably experiencing scale...
- [Agency-led Strategy Boosts Response Rate for Debt Settlement Brand](https://franklinmadisondirect.com/success-stories/agency-led-strategy-boosts-response-rate/): A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail...
- [Meal delivery brand doubles sales with FM Direct's prospect modeling](https://franklinmadisondirect.com/success-stories/meal-delivery-brand-doubles-sales/): A meal delivery brand partnered with FM Direct to optimize its direct mail program while staying net neutral in its...
- [Direct mail drives incremental scale for e-commerce brand](https://franklinmadisondirect.com/success-stories/direct-mail-drives-incremental-scale/): A photo memorabilia company, reliant on paid search, sought to scale through new marketing channels. FM Direct launched a direct...
- [Home security company launches direct marketing program to drive six-figure annual sales with FM Direct](https://franklinmadisondirect.com/success-stories/home-security-company-launches-direct-marketing/): A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales....
- [FM Direct elevates mail program through strategic partnership with Franklin Madison](https://franklinmadisondirect.com/success-stories/fm-direct-elevates-mail-program/): A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike...
- [Alternative Investment Brand Scales Rapidly After Direct Mail Channel Launch](https://franklinmadisondirect.com/success-stories/alternative-investment-brand-scales-rapidly/): When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data...

---

#
# Detailed Content


## Pages

- Published: 2025-08-13
- Modified: 2025-08-13
- URL: https://franklinmadisondirect.com/contact-us/financial-insurance-marketers/
---

- Published: 2025-07-22
- Modified: 2025-07-24
- URL: https://franklinmadisondirect.com/contact-us/ad-exchanger-2025/
---

- Published: 2025-07-14
- Modified: 2025-07-28
- URL: https://franklinmadisondirect.com/direct-mail-report-thank-you/
---

- Published: 2025-06-04
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/direct-mail-agency-checklist-thank-you/
---

- Published: 2025-05-30
- Modified: 2025-05-30
- URL: https://franklinmadisondirect.com/e-book-direct-mail-attribution-thank-you/
---

- Published: 2025-05-09
- Modified: 2025-05-09
- URL: https://franklinmadisondirect.com/e-book-digital-prospecting-thank-you/
---

- Published: 2025-04-18
- Modified: 2025-04-18
- URL: https://franklinmadisondirect.com/e-book-direct-mail-dtc-brands-thank-you/
---

- Published: 2025-04-14
- Modified: 2025-04-18
- URL: https://franklinmadisondirect.com/e-book-9-mistakes-thank-you/
---

- Published: 2025-04-11
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/contact-us/thank-you-newsletter/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-industry/home-services/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-industry/financial-services/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-industry/insurance-services/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-industry/subscription-services/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-industry/investments-wealth/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-industry/other/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-goals/direct-mail-testing/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-goals/integrated-marketing/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-goals/budget-optimization/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-goals/data-modeling/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-goals/digital-marketing/
---

- Published: 2025-04-10
- Modified: 2025-07-14
- URL: https://franklinmadisondirect.com/e-book-from-print-to-performance-thank-you/
---

- Published: 2025-04-10
- Modified: 2025-04-10
- URL: https://franklinmadisondirect.com/start-your-test/thank-you/
---

- Published: 2025-04-10
- Modified: 2025-04-10
- URL: https://franklinmadisondirect.com/contact-us/thank-you/
---

- Published: 2025-04-10
- Modified: 2025-04-10
- URL: https://franklinmadisondirect.com/about/careers/thank-you/
---

- Published: 2025-04-10
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/for-your-industry/consumer-retail/
---

- Published: 2025-04-07
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/privacy-policy/
---

- Published: 2025-04-03
- Modified: 2025-04-15
- URL: https://franklinmadisondirect.com/for-your-goals/
---

- Published: 2025-04-03
- Modified: 2025-04-15
- URL: https://franklinmadisondirect.com/for-your-industry/
---

- Published: 2025-03-24
- Modified: 2025-04-15
- URL: https://franklinmadisondirect.com/capabilities/campaign-strategy/
---

- Published: 2025-03-24
- Modified: 2025-04-10
- URL: https://franklinmadisondirect.com/capabilities/campaign-execution/
---

- Published: 2025-03-24
- Modified: 2025-08-18
- URL: https://franklinmadisondirect.com/about/careers/
---

- Published: 2025-03-24
- Modified: 2025-04-14
- URL: https://franklinmadisondirect.com/capabilities/analytics-reporting/
---

- Published: 2025-03-24
- Modified: 2025-04-16
- URL: https://franklinmadisondirect.com/capabilities/data-targeting/
---

- Published: 2025-03-24
- Modified: 2025-04-10
- URL: https://franklinmadisondirect.com/capabilities/creative-development/
---

- Published: 2025-03-24
- Modified: 2025-04-10
- URL: https://franklinmadisondirect.com/capabilities/digital-integration/
---

- Published: 2025-03-24
- Modified: 2025-04-10
- URL: https://franklinmadisondirect.com/capabilities/print-production/
---

- Published: 2025-03-20
- Modified: 2025-04-15
- URL: https://franklinmadisondirect.com/capabilities/performance-testing/
---

- Published: 2025-03-19
- Modified: 2025-04-15
- URL: https://franklinmadisondirect.com/capabilities/omnidirect/
---

- Published: 2025-03-19
- Modified: 2025-04-11
- URL: https://franklinmadisondirect.com/capabilities/surround/
---

- Published: 2025-03-07
- Modified: 2025-04-10
- URL: https://franklinmadisondirect.com/contact-us/
---

- Published: 2025-03-07
- Modified: 2025-04-15
- URL: https://franklinmadisondirect.com/start-your-test/
---

- Published: 2025-03-05
- Modified: 2025-07-30
- URL: https://franklinmadisondirect.com/about/company/
---

- Published: 2025-03-03
- Modified: 2025-06-06
- URL: https://franklinmadisondirect.com/capabilities/factortest/
---

- Published: 2025-03-03
- Modified: 2025-04-15
- URL: https://franklinmadisondirect.com/capabilities/our-approach/
---

- Published: 2025-02-25
- Modified: 2025-07-16
- URL: https://franklinmadisondirect.com/
---


---


## Posts

- Published: 2025-08-15
- Modified: 2025-08-19
- URL: https://franklinmadisondirect.com/articles/direct-mail-trends-volume-report/
- Categories: Blog, Direct Mail Blog
---

- Published: 2025-08-13
- Modified: 2025-08-13
- URL: https://franklinmadisondirect.com/articles/can-ai-replace-direct-mail-strategy/
- Categories: Blog, Direct Mail Blog
---

- Published: 2025-07-29
- Modified: 2025-08-08
- URL: https://franklinmadisondirect.com/articles/statistics-prove-direct-mail-still-works/
- Categories: Blog, Direct Mail Blog
---

- Published: 2025-07-25
- Modified: 2025-07-25
- URL: https://franklinmadisondirect.com/articles/costly-direct-mail-mistakes/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2025-07-14
- Modified: 2025-07-14
- URL: https://franklinmadisondirect.com/articles/direct-mail-research/
- Categories: Blog, Direct Mail Blog, Franklin Madison Direct News
---

- Published: 2025-07-02
- Modified: 2025-07-24
- URL: https://franklinmadisondirect.com/articles/2025-direct-mail-campaigns/
- Categories: Blog, Direct Mail Blog
---

- Published: 2025-06-23
- Modified: 2025-06-23
- URL: https://franklinmadisondirect.com/articles/shared-or-solo-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2025-06-13
- Modified: 2025-07-08
- URL: https://franklinmadisondirect.com/articles/direct-mail-response-rates/
- Categories: Blog, Direct Mail Blog
---

- Published: 2025-06-04
- Modified: 2025-06-10
- URL: https://franklinmadisondirect.com/articles/chatgpt-and-direct-response-copywriting/
- Categories: Blog, Direct Mail Blog
---

- Published: 2025-05-30
- Modified: 2025-06-18
- URL: https://franklinmadisondirect.com/articles/franklin-madison-direct-agency/
- Categories: Blog, Direct Mail Blog, Franklin Madison Direct News
---

- Published: 2025-05-22
- Modified: 2025-06-18
- URL: https://franklinmadisondirect.com/articles/the-future-of-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2025-05-12
- Modified: 2025-07-08
- URL: https://franklinmadisondirect.com/articles/lookalike-targeting-for-mailers/
- Categories: Blog, Direct Mail Blog
---

- Published: 2025-04-30
- Modified: 2025-04-30
- URL: https://franklinmadisondirect.com/articles/johnson-anderson-2024-vendor-of-the-year/
- Categories: Blog, Franklin Madison Direct News
---

- Published: 2025-04-24
- Modified: 2025-05-02
- URL: https://franklinmadisondirect.com/articles/sequel-response-rebrands-as-franklin-madison-direct/
- Categories: Blog, Franklin Madison Direct News
---

- Published: 2025-04-03
- Modified: 2025-05-01
- URL: https://franklinmadisondirect.com/articles/boost-direct-marketing-roi/
- Categories: Blog, Direct Mail Blog, Integrated Direct Response
---

- Published: 2025-02-02
- Modified: 2025-05-05
- URL: https://franklinmadisondirect.com/articles/direct-mail-formats/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-12-09
- Modified: 2025-05-02
- URL: https://franklinmadisondirect.com/articles/direct-response-agencies-in-2025/
- Categories: Blog, Direct Mail Blog, Integrated Direct Response
---

- Published: 2024-11-14
- Modified: 2025-07-15
- URL: https://franklinmadisondirect.com/articles/creative-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-10-30
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-budget/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-10-28
- Modified: 2025-05-02
- URL: https://franklinmadisondirect.com/articles/direct-mail-strategies-for-debt-relief-brands/
- Categories: Blog, Direct Mail Blog, Integrated Direct Response
---

- Published: 2024-10-03
- Modified: 2025-04-03
- URL: https://franklinmadisondirect.com/articles/scaling-up-through-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-09-30
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-for-generation-z/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-09-24
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/santas-mailroom/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-09-20
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/customer-acquisition-in-financial-services/
- Categories: Blog, Industry Articles
---

- Published: 2024-08-26
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/problems-in-direct-mail-testing/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-07-29
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/ineffective-direct-mail-programs/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-07-19
- Modified: 2025-05-02
- URL: https://franklinmadisondirect.com/articles/direct-mail-success-in-financial-services/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-07-12
- Modified: 2025-04-03
- URL: https://franklinmadisondirect.com/articles/does-direct-mail-live-up-to-the-hype/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-07-08
- Modified: 2025-04-04
- URL: https://franklinmadisondirect.com/articles/email-marketing-vs-direct-mail/
- Categories: Blog, Integrated Direct Response
---

- Published: 2024-06-24
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/financial-marketing-challenges/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-06-21
- Modified: 2025-05-02
- URL: https://franklinmadisondirect.com/articles/leverage-direct-mail-data-to-target-digital-audiences/
- Categories: Blog, Integrated Direct Response
---

- Published: 2024-06-14
- Modified: 2025-05-02
- URL: https://franklinmadisondirect.com/articles/the-value-of-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-06-04
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/statistical-significance-in-marketing/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-05-29
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-marketing-challenges/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-05-08
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-marketing-design/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-05-07
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/incrementality-in-marketing/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2024-04-25
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/sustainable-evergreen-mail-program/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-04-09
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/third-party-cookie-alternative/
- Categories: Blog, Digital Marketing, Integrated Direct Response
---

- Published: 2024-04-02
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/catalogs-vs-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-03-28
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/influencer-marketing-and-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-03-19
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-performance/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-03-06
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/how-to-plan-your-direct-mail-budget/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-02-23
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/2024-direct-mail-design-trends/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2024-02-22
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/why-an-integrated-campaign-can-fail/
- Categories: Blog, Integrated Direct Response
---

- Published: 2024-02-07
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/why-youll-love-working-with-sequel-for-seamless-direct-marketing/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2024-01-25
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/the-best-direct-response-agencies/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2024-01-12
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/relationship-marketing/
- Categories: Blog, Direct Mail Blog
---

- Published: 2024-01-08
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/optimizing-direct-response-ltvcac-ratio/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2023-12-13
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/scalable-marketing-strategy/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2023-10-30
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/beyond-traditional-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2023-10-12
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/multichannel-marketing-magic/
- Categories: Blog, Integrated Direct Response
---

- Published: 2023-09-29
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/how-to-design-retail-direct-mail/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2023-08-29
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/how-marketers-can-fight-ad-fraud/
- Categories: Blog, Digital Marketing, Industry Articles
---

- Published: 2023-08-14
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-strategies-in-2024/
- Categories: Blog, Direct Mail Blog
---

- Published: 2023-06-12
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/marketing-for-financial-services/
- Categories: Blog, Direct Mail Blog
---

- Published: 2023-06-07
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-or-digital-marketing/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2023-05-31
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/home-services-marketing-with-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2023-05-04
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/generate-response-with-cta-best-practices/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2023-05-02
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/move-your-direct-mail-program/
- Categories: Blog, Direct Mail Blog
---

- Published: 2023-05-01
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/win-back-lost-customers/
- Categories: Blog, Direct Mail Blog
---

- Published: 2023-04-11
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/sustainable-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2023-03-31
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/importance-of-using-multiple-data-sources/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2023-03-14
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-marketing-strategy-in-a-recession/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Industry Articles, Integrated Direct Response
---

- Published: 2023-02-14
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-data-quality/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2023-02-02
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-examples-from-the-pros/
- Categories: Blog, Direct Mail Blog
---

- Published: 2023-01-10
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-frequency/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2022-10-04
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/black-friday-direct-mail/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2022-08-09
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/how-to-run-a-direct-mail-campaign/
- Categories: Blog, Direct Mail Blog
---

- Published: 2022-08-02
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-retargeting-mistakes/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2022-07-05
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/fomo-in-direct-mail/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2022-06-07
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-costs/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2022-05-24
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/testimonials-in-direct-mail/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2022-05-10
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/case-study-direct-mail-design/
- Categories: Blog, Direct Mail Blog
---

- Published: 2022-05-03
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-for-subscription-marketing/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2022-04-05
- Modified: 2025-06-18
- URL: https://franklinmadisondirect.com/articles/direct-mail-for-millennials-and-gen-z/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2022-03-08
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-for-ecommerce-brands/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2022-01-26
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-roi/
- Categories: Blog, Direct Mail Blog
---

- Published: 2021-10-12
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/best-direct-mail-offer/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2021-09-07
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/save-money-on-wasted-postage/
- Categories: Blog, Direct Mail Blog
---

- Published: 2021-08-17
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/improve-your-direct-mail-list/
- Categories: Blog, Direct Mail Blog
---

- Published: 2021-07-22
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/pay-for-performance-model-in-direct-mail/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Industry Articles, Integrated Direct Response
---

- Published: 2021-07-09
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/usps-marketing-mail-rate-increase/
- Categories: Blog, Direct Mail Blog
---

- Published: 2021-06-28
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/google-tag-manager-simplified/
- Categories: Blog, Digital Marketing
---

- Published: 2021-05-18
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/how-a-pandemic-transformed-marketing/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Industry Articles, Integrated Direct Response
---

- Published: 2021-04-30
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/repurpose-digital-content/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2021-03-16
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/first-party-data-in-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2021-02-25
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/top-5-marketing-objectives-solved/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2021-02-16
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/grow-your-brand-through-direct-response/
- Categories: Digital Marketing, Direct Mail Blog, Industry Articles, Integrated Direct Response
---

- Published: 2020-12-15
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/retargeted-direct-mail/
- Categories: Blog, Direct Mail Blog
---

- Published: 2020-11-25
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/reach-anonymous-audiences-with-direct-mail/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2020-10-29
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/whats-next-for-my-direct-marketing-strategy/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2020-10-13
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mails-piece-in-marketing-strategy/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Industry Articles, Integrated Direct Response
---

- Published: 2020-10-02
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/print-marketing-for-optichannel-performance/
- Categories: Blog, Direct Mail Blog, Integrated Direct Response
---

- Published: 2020-09-28
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-myths-debunked/
- Categories: Blog, Direct Mail Blog
---

- Published: 2020-09-21
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/direct-mail-during-an-election-year/
- Categories: Blog, Direct Mail Blog
---

- Published: 2020-09-15
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/offline-direct-mail-data/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2020-09-14
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/sleigh-your-holiday-direct-mail-campaign/
- Categories: Blog, Direct Mail Blog
---

- Published: 2020-09-10
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/what-to-know-about-marketing-attribution/
- Categories: Blog, Digital Marketing, Direct Mail Blog, Integrated Direct Response
---

- Published: 2020-08-13
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/top-advertising-agency/
- Categories: Blog, Franklin Madison Direct News
---

- Published: 2020-08-04
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/why-is-direct-mail-effective/
- Categories: Blog, Direct Mail Blog, Industry Articles
---

- Published: 2020-07-21
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/articles/is-your-ctv-strategy-ready/
- Categories: Blog, Industry Articles, Integrated Direct Response
---


---


## E-Books

- Published: 2025-07-14
- Modified: 2025-08-19
- URL: https://franklinmadisondirect.com/e-books/2025-consumer-trends/
- Categories: Uncategorized
Based on exclusive insights from 600 U.S. consumers, From Print to Performance: 2025 Consumer Trends in Direct Mail unveils how mail stacks up in a screen-saturated culture. This guide explores what today’s audiences enjoy, ignore, and act on when they check their mailbox. Discover how to spark interest, earn trust, and drive results with a high-impact channel.

---

- Published: 2025-07-14
- Modified: 2025-07-23
- URL: https://franklinmadisondirect.com/e-books/direct-mail-report/
- Categories: Uncategorized
The 2025 Direct Mail Marketing Benchmark Report combines insights from 350 marketing strategy leaders and 600 U.S. consumers to reveal where mail is outperforming and how it continues to deliver high-impact results in an increasingly digital world.

---

- Published: 2025-06-04
- Modified: 2025-06-04
- URL: https://franklinmadisondirect.com/e-books/direct-mail-agency-checklist/
- Categories: Uncategorized
The right direct mail partner builds a solid foundation for an attributable, performing, and scalable program. Before making your selection, it is important you have a complete understanding of their capabilities and the value they can bring to your business. Use this FREE checklist to ensure you ask the questions that matter most and find the perfect direct response agency for your growth goals.

---

- Published: 2025-05-30
- Modified: 2025-06-03
- URL: https://franklinmadisondirect.com/e-books/direct-mail-attribution/
- Categories: Uncategorized
Whether you are a direct mail pro or novice, the ability to demonstrate each channel’s performance in your direct marketing strategy is critical. This e-book will help you identify and crush nine of the most overlooked — yet avoidable — direct mail testing mistakes to maximize your direct mail ROI quickly and efficiently.

---

- Published: 2025-05-09
- Modified: 2025-06-18
- URL: https://franklinmadisondirect.com/e-books/digital-prospecting/
- Categories: Uncategorized
Built on insights collected from a diverse panel of 600 consumers across the United States, What Consumers Want: The Dos and Don’ts of Direct Mail reveals the secrets behind consumer preferences, response behaviors, and expectations for mail. Learn quickly what works and what doesn’t, so your campaigns can continue to deliver mailbox magic in our device-driven world.

---

- Published: 2025-04-18
- Modified: 2025-05-05
- URL: https://franklinmadisondirect.com/e-books/9-testing-mistakes-direct-mail-marketers-make/
- Categories: Uncategorized
Whether you are a direct mail pro or novice, the ability to demonstrate each channel’s performance in your direct marketing strategy is critical. This e-book will help you identify and crush nine of the most overlooked — yet avoidable — direct mail testing mistakes to maximize your direct mail ROI quickly and efficiently.

---

- Published: 2025-04-18
- Modified: 2025-05-05
- URL: https://franklinmadisondirect.com/e-books/direct-mail-dtc-brands/
- Categories: Uncategorized
As native Direct-to-Consumer marketers are quickly discovering that performance-based search and social media advertising are not enough to cut through the crowded marketplace, they are investing in traditional media channels to find scale, including direct mail. Read this e-book to learn how DTC brands are winning with direct mail — and how you can, too.

---


---


## Success Stories

- Published: 2025-06-13
- Modified: 2025-06-18
- URL: https://franklinmadisondirect.com/success-stories/lawn-care-subscription-service/
- Tags: data targeting, digital integration, performance testing
- Topics: Direct Mail Testing, Home Services
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.

---

- Published: 2025-05-23
- Modified: 2025-06-18
- URL: https://franklinmadisondirect.com/success-stories/modeling-drives-aov-lift/
- Tags: data targeting
- Topics: Data Modeling, Home Services
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.

---

- Published: 2025-05-19
- Modified: 2025-06-18
- URL: https://franklinmadisondirect.com/success-stories/investment-brand-unlocks-high-quality-leads/
- Tags: digital integration, performance testing
- Topics: Integrated Marketing, Investments & Wealth
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.

---

- Published: 2025-05-08
- Modified: 2025-06-18
- URL: https://franklinmadisondirect.com/success-stories/online-retailer-taps-direct-mail/
- Tags: Campaign Strategy
- Topics: Consumer/Retail, Direct Mail Testing
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/home-warranty-provider/
- Tags: analytics & reporting, performance testing
- Topics: Direct Mail Testing, Home Services
A leading home warranty provider was investing heavily in digital advertising channels but needed to quickly increase its acquisition numbers in order to meet aggressive growth goals. New to direct mail, the client’s marketing department had limited knowledge of the channel but agreed to run a small “gut check” mailing to measure its viability as an acquisition tool.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/acquisition-campaign-grows-donor-network/
- Tags: analytics & reporting, Campaign Strategy
- Topics: Data Modeling, Other
A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s goals. FM Direct’s strong value culture and proven direct response strategies made for a perfect match.

---

- Published: 2025-04-02
- Modified: 2025-05-05
- URL: https://franklinmadisondirect.com/success-stories/unexpected-creative-format-boosts-performance-2/
- Topics: Direct Mail Testing, Insurance Services
This identity theft protection service advertised heavily across broadcast channels, but had never tried direct marketing and feared it was missing out on a potent sales driver. Franklin Madison Direct built a comprehensive FactorTest™ matrix that included various offers, creative concepts and lists files to generate hundreds of indexed data cells.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/surround-strategy-boosts-sales-rate/
- Tags: campaign execution, digital integration
- Topics: Integrated Marketing, Subscription Services
Direct mail had already proven itself as an effective acquisition channel for this meal subscription provider, but the client was looking for additional opportunities to raise sales yet maintain CPAs.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/donor-retention-campaign-thrives/
- Tags: campaign execution, print production
- Topics: Direct Mail Testing, Other
A national not-for-profit organization wanted to expand their direct mail strategy to include a campaign focused on advancing newly-acquired and past donors to recurring, monthly supporters. As an existing Franklin Madison Direct client, the non-profit already had a performing donor acquisition campaign with creative controls.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/multinational-bank-drives-traffic-and-conversions-through-digital-media-strategy/
- Tags: analytics & reporting, digital integration
- Topics: Digital Marketing, Financial Services
A multinational bank tapped Franklin Madison Direct to develop and execute a digital media strategy targeting small and medium-sized businesses (SMBs) with the goal of efficiently driving traffic and conversions on campaign-specific landing pages. FM Direct leveraged the clients existing banned ads and launched a campaign plan based on the highly targeted video-delivery capabilities of YouTube and Facebook.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/meal-kit-subscription-brand/
- Tags: creative development, digital integration
- Topics: Direct Mail Testing, Integrated Marketing, Subscription Services
A top-ranked meal delivery service enlisted Franklin Madison Direct to make up for lost ground after a significant dip in digital leads, costing them precious sales. First, FM Direct launched the client into the direct mail arena, undergoing several creative, offer and list tests within a two-month period.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/multinational-bank-leverages-tri-lingual-program/
- Tags: Campaign Strategy, digital integration
- Topics: Data Modeling, Financial Services
A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms. Franklin Madison Direct built a program in three languages to maximize awareness of the offer and to drive traffic to the campaign landing pages.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/specialty-insurer-achieves-performance-boosts-in-paid-and-organic-search/
- Tags: campaign execution, digital integration
- Topics: Insurance Services, Integrated Marketing
A leading specialty insurer was looking to grow its direct-to-consumer business via the most fruitful digital marketing channels in the industry — paid and organic search. The insurer had been working with a vertically specialized agency that had struggled to make any headway in non-branded paid search.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/channel-launch-diversifies-mix/
- Tags: campaign execution, performance testing
- Topics: Direct Mail Testing, Subscription Services
A premier subscription box service offering full-size lifestyle products was investing heavily in digital channels and influencer marketing, but was looking for added scale and channel diversity. FM Direct launched the client into direct mail with an initial 100,000-piece “gut check,” testing three models, one offer and one creative concept.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/targeted-facebook-campaign/
- Tags: campaign execution, digital integration
- Topics: Digital Marketing, Financial Services
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/university-optimizes-paid-search-and-digital-channels-to-build-awareness/
- Tags: creative development, digital integration
- Topics: Digital Marketing, Other
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.

---

- Published: 2025-04-02
- Modified: 2025-04-09
- URL: https://franklinmadisondirect.com/success-stories/retargeting-campaign-multiplies-customer-ltv/
- Tags: Campaign Strategy
- Topics: Data Modeling, Insurance Services
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.

---

- Published: 2025-04-02
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/international-fraternal-benefits-organization-drives-enrollment-boost/
- Tags: creative development, print production
- Topics: Direct Mail Testing, Insurance Services
After engaging in direct marketing for about a year, an international fraternal benefits organization had seen a 70% decline in enrollment rate and wanted to reach 100,000 new enrollments by year-end. Franklin Madison Direct built a matrix that tested two unique offers and three different creative concepts and also developed an email/postcard follow-up strategy.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/subscription-brand-identifies-mail-as-key-growth-channel/
- Tags: campaign execution, performance testing
- Topics: Data Modeling, Subscription Services
A growing produce subscription brand was looking for an offline channel that could consistently provide scale and generate high LTV customers to diversify its digital-heavy direct marketing strategy.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/leading-brand-chooses-fm-direct/
- Tags: Campaign Strategy, performance testing
- Topics: Direct Mail Testing, Home Services
Looking to challenge its existing mail performance, a leading home services brand asked Franklin Madison Direct to participate in a head-to-head direct mail test against their current agency. The winning agency would either keep, or takeover, the brand’s significant direct mail program.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/mobile-app-reaches-new-market-with-direct-mail/
- Tags: creative development, digital integration
- Topics: Integrated Marketing, Other
When digital growth began to flatline, this app-based brand sought to diversify its marketing mix by testing offline acquisition channels including direct mail and TV. New to the mail channel, the brand’s internal creative team worked closely with the Franklin Madison Direct design team to develop a creative concept that was not only on brand, but incorporated direct response strategies proven to drive conversions.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/inaugural-campaign-acquires-new-customers/
- Tags: analytics & reporting, performance testing
- Topics: Data Modeling, Subscription Services
After relying on digital marketing channels for initial brand growth, this streaming service wanted to expand brand awareness and reach their untapped audience, offline. Through data partnerships and comprehensive analytics, Franklin Madison Direct was able to append a physical address from the streaming brand’s customer email addresses to build highly targeted prospect lookalike models.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/aligned-video-ctvott-and-mail-strategy-increases-sales-rates/
- Tags: Campaign Strategy, digital integration
- Topics: Financial Services, Integrated Marketing
A leading financial services brand was looking to integrate previously siloed online and offline strategies to create a coordinated, targeted, and profitable program. The brand was struggling to reach relevant prospects with their existing standalone digital campaigns due to the limited data variables available during audience selection.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/direct-mail-campaign-drives-leads/
- Tags: campaign execution, data targeting
- Topics: Direct Mail Testing, Insurance Services
Looking for scale in a highly competitive market, this national insurer was in search of a new channel to gain brand recognition and drive sales leads. Although active in other direct marketing and brand awareness strategies, the insurer had yet to invest in a direct mail campaign.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/disciplined-creative-strategy/
- Tags: campaign execution, creative development
- Topics: Direct Mail Testing, Insurance Services
This travel insurer’s direct mail packages required fresh and engaging creative to keep direct mail positioned as the organization’s primary lead generation channel. Franklin Madison Direct developed and implemented a disciplined approach to creative testing in which new concepts are tested and backtested on a consistent schedule.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/customer-acquisitions-climb-with-channel-launch/
- Tags: Campaign Strategy, performance testing
- Topics: Consumer/Retail, Direct Mail Testing
Digital and social advertising were valuable acquisition channels for this direct-to-consumer skincare provider, but they wanted to expand their direct marketing strategy for increased growth and scale. Franklin Madison Direct’s proven experience in the DTC market gave the client confidence to test direct mail as an acquisition tool.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/surround-delivers-exceptional-lift-in-sales-rate/
- Tags: Campaign Strategy, performance testing
- Topics: Direct Mail Testing, Home Services, Integrated Marketing
Looking to grow, this home protection provider was eager to establish a significant DTC presence in the direct mail channel, and beyond. Franklin Madison Direct’s proven, data-driven approach to mail and digital marketing was exactly what they were looking for in their new direct response partner.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/channel-launch-integrates-digital-and-tv-branding/
- Tags: Campaign Strategy, performance testing
- Topics: Direct Mail Testing, Subscription Services
This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as a scaling opportunity. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts, seven data models, 10 vertical files and five offers over a three-month test phase.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/channel-launch-brings-significant-growth-for-insurer/
- Tags: analytics & reporting, performance testing
- Topics: Direct Mail Testing, Insurance Services
A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail. Franklin Madison Direct launched the insurer into the direct mail channel by testing three models and one creative

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/direct-mail-launch-boosts-sales-as-digital-drops/
- Tags: Campaign Strategy, performance testing
- Topics: Direct Mail Testing, Financial Services
One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale.

---

- Published: 2025-04-01
- Modified: 2025-04-08
- URL: https://franklinmadisondirect.com/success-stories/sales-rate-lifts-with-refined-prospect-targeting/
- Topics: Direct Mail Testing, Other
A large medical alert provider’s direct mail strategy was standing still. The program’s low conversion rates and high CPA made them eager to challenge the status quo with a new direct marketing partner. Franklin Madison Direct’s first campaign introduced the client to FactorTest™, a smarter testing methodology for direct mail.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/regional-bank/
- Tags: analytics & reporting, digital integration
- Topics: Digital Marketing, Financial Services
The digital marketing efforts of a regional bank were not adequately geo-focused across paid search and display, causing the bank to lose potential customers to large, national mortgage aggregators.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/subscription-wellness-app/
- Tags: campaign execution, Campaign Strategy
- Topics: Direct Mail Testing, Subscription Services
A fast-growing subscription wellness app was in search of an alternative marketing channel to run alongside their existing digital and media strategy. Although the brand was not new to the direct mail channel, they were in search of a proven partner that could help them establish a scalable program.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/dietary-meal-delivery-service/
- Tags: digital integration, performance testing
- Topics: Integrated Marketing, Subscription Services
A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales. The brand had already tried shared mail and was seeking a fresh approach to their direct marketing strategy. First, Franklin Madison Direct launched the client into the solo direct mail arena, undergoing several creative, offer and list tests within a two-month period.

---

- Published: 2025-04-01
- Modified: 2025-05-20
- URL: https://franklinmadisondirect.com/success-stories/unexpected-creative-format-boosts-performance/
- Tags: creative development, print production
- Topics: Direct Mail Testing, Insurance Services
After experiencing a decline in annual premium, this specialty insurer was looking for a partner to explore a new approach to direct mail creative. As a highly regarded brand in the industry, Franklin Madison Direct understood the importance of preserving this brand’s integrity within the direct mail channel.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/new-york-based-company-generates-22000-new-customers/
- Tags: Campaign Strategy, performance testing
- Topics: Direct Mail Testing, Financial Services
After maxing out all digital growth opportunities, a New York-based company in the debt settlement industry wanted to test direct mail to find more scale. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/sales-explode-for-specialty-brand-after-digital-audit/
- Tags: analytics & reporting, digital integration
- Topics: Digital Marketing, Other
Although content with their existing digital marketing provider, an online food specialties brand sought further growth opportunities and increased performance. The brand agreed to participate in a digital audit sponsored by Franklin Madison Direct.

---

- Published: 2025-04-01
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/digital-converts-onboarded-lookalike-audience/
- Tags: campaign execution, digital integration
- Topics: Digital Marketing, Insurance Services
An identity protection client came to Franklin Madison Direct seeking a last-minute, end-of-the-quarter sales push. FM Direct’s digital team crafted a highly targeted and effective digital strategy that leveraged high-performing digital assets and proven offline lookalike models.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/omnidirect-achieves-cpl-and-new-customer-acquisition-goal/
- Tags: creative development, digital integration
- Topics: Digital Marketing, Home Services
A reputable home warranty brand was eager to determine if other marketing channels could acquire customers at a comparable scale and cost-per-lead (CPL) as direct mail. Since the client had a strong history of using prospect data models, Franklin Madison Direct recommended a digital strategy that makes use of offline data.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/surround-spurs-record-breaking-conversions/
- Tags: digital integration, performance testing
- Topics: Consumer/Retail, Integrated Marketing
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/top-fitness-brand/
- Tags: campaign execution, Campaign Strategy
- Topics: Budget Optimization, Integrated Marketing, Subscription Services
A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental cost of acquisition (CAC). Previously managing their own mailings in-house, they needed a reliable direct mail partner to take their program to the next level.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/polished-approach-to-data-and-creative-testing/
- Tags: campaign execution, performance testing
- Topics: Consumer/Retail, Direct Mail Testing
An online retailer was struggling to find scale with their existing direct mail program and challenged SeQuel to renew channel performance with a new data and creative strategy. Franklin Madison Direct hit the ground running by testing over 610K records using our proprietary FactorTest™ method.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/targeted-direct-mail-campaign-drives-retail-store-sales-and-traffic/
- Tags: Campaign Strategy, data targeting
- Topics: Consumer/Retail, Data Modeling
Having previously managed its mailings in-house, a food and beverage retailer sought a direct mail agency to increase traffic and sales at their seasonal pop-up locations. Franklin Madison Direct launched a direct mail campaign to support hundreds of locations. The campaign was tailored to the specific sales goals of each pop-up and strategically timed to coincide with every store opening.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/mobile-bank-service/
- Tags: analytics & reporting, data targeting
- Topics: Digital Marketing, Financial Services
When budget constraints put direct mail on pause, a mobile bank service was in search of an affordable approach to targeting high-quality prospects. Franklin Madison Direct suggested a digital campaign test to engage an offline audience in a programmatic, open-web environment. Using the omnIDirect targeting approach, display and web-video assets were served to 625,000 offline lookalike model records.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/surround-strategy-proves-the-value-of-integration/
- Tags: digital integration, performance testing
- Topics: Integrated Marketing, Investments & Wealth
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/data-and-format-testing-drives-growth-for-legacy-mailer/
- Tags: creative development, data targeting
- Topics: Data Modeling, Home Services
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/targeted-digital-campaign-converts-hundreds-of-prospects/
- Tags: campaign execution, digital integration
- Topics: Integrated Marketing, Subscription Services
A meal delivery brand was looking to maximize the performance of its largest direct mail campaign of the season. Rather than run two mail-only campaigns, the brand utilized Surround to execute a coordinated direct mail and digital marketing strategy.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/direct-mail-channel-earns-thousands-of-sales-and-millions-in-revenue/
- Tags: campaign execution, performance testing
- Topics: Consumer/Retail, Direct Mail Testing
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/direct-mail-for-meal-delivery-drives-sales/
- Tags: Campaign Strategy, performance testing
- Topics: Direct Mail Testing, Integrated Marketing, Subscription Services
Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/campaign-takeover-drives-millions-in-revenue/
- Tags: campaign execution, performance testing
- Topics: Integrated Marketing, Subscription Services
An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy. Franklin Madison Direct proven experience with scaling ecommerce brands in the channel with a data-driven philosophy proved to be exactly what the brand was looking for in its new partner.

---

- Published: 2025-03-31
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/direct-mail-for-medicare-optimizes-cpa-and-hits-sales-target/
- Tags: Campaign Strategy, data targeting
- Topics: Data Modeling, Insurance Services
After previous mail strategies missed the mark on CPA and performance, a Medicare insurance provider turned to Franklin Madison Direct for a fresh approach. A detailed data review revealed audience age inaccuracies, jeopardizing the relevancy of the mailer to prospects and impacting program success.

---

- Published: 2025-03-28
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/campaign-takeover-yields-thousands-of-new-appointments/
- Tags: campaign execution, digital integration
- Topics: Integrated Marketing, Other
Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations. Franklin Madison Direct’s turnkey, full-service model proved to be exactly what the brand was looking for.

---

- Published: 2025-03-28
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/warranty-brand-achieves-significant-sales-growth/
- Tags: data targeting, performance testing
- Topics: Data Modeling, Direct Mail Testing, Home Services
A home and auto warranty company had a mature and high-volume direct mail program but was not seeing the sales growth it was hoping for. Franklin Madison Direct provided a test campaign that included data models with an ongoing source of incremental records.

---

- Published: 2025-03-28
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/head-to-head-test-leads-to-program-win-back/
- Tags: Campaign Strategy, performance testing
- Topics: Direct Mail Testing, Home Services, Integrated Marketing
A home services brand chose an alternate vendor, but later renewed its partnership with FM Direct after experiencing performance inefficiencies. FM Direct was tasked with sourcing nearly one million records for a head-to-head test campaign against the existing vendor, which included Surround’s digital campaign on all records.

---

- Published: 2025-03-28
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/home-warranty-brand-enhances-digital/
- Tags: data targeting, digital integration
- Topics: Digital Marketing, Home Services
A reputable home warranty brand was eager to diversify digital advertising performance with a new targeting approach. Franklin Madison Direct proposed a test comparing standard online targeting segments with offline-based audience models. Using OmnIDirect as a multi-channel prospecting strategy, offline models were activated online through a deterministic identity graph.

---

- Published: 2025-03-28
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/innovative-data-modeling-technique/
- Tags: analytics & reporting, Campaign Strategy
- Topics: Direct Mail Testing, Home Services
After executing direct mail in-house for a few years, a real estate company was ready for a strategic partner to scale its direct mail marketing program at a desirable cost per inquiry (CPI) metric. Franklin Madison Direct recommended the FactorTest methodology to pinpoint the optimal combination of data, offer, and creative.

---

- Published: 2025-03-28
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/hearing-aid-manufacturer/
- Tags: campaign execution, performance testing
- Topics: Direct Mail Testing, Other
To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response agency partner to explore growth opportunities beyond digital channels. By implementing the FactorTest methodology for the brand’s initial mailing, Franklin Madison Direct identified the optimal combination of data and creative.

---

- Published: 2025-03-28
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/campaign-takeover-propels-clothing-brand-to-new-heights/
- Tags: campaign execution, digital integration
- Topics: Consumer/Retail, Integrated Marketing
A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance. Franklin Madison Direct relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy.

---

- Published: 2025-03-27
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/mental-health-brand/
- Tags: digital integration, performance testing
- Topics: Direct Mail Testing, Integrated Marketing, Other
Looking to scale patient acquisition while keeping its CPA within target levels, a mental health brand sought a HIPAA-compliant direct response partner to unlock new opportunities for growth. Franklin Madison Direct introduced the client to direct mail with an initial test of 100k pieces, which quickly expanded to monthly campaigns of 400k pieces.

---

- Published: 2025-03-27
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/cookware-brand/
- Tags: creative development, digital integration
- Topics: Consumer/Retail, Integrated Marketing
Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading cookware brand challenged Franklin Madison Direct to elevate their program. FM Direct hit the ground running with 400k mail pieces across five curated lists, three creative formats, and two distinct offers.

---

- Published: 2025-03-27
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/strategic-direct-mail-marketing-triples-roi-for-online-retailer/
- Tags: data targeting, digital integration
- Topics: Consumer/Retail, Integrated Marketing
A women’s apparel company approached Franklin Madison Direct to target existing customers, drive a high volume of orders, and prove the incrementality of direct mail against a holdout audience. FM Direct utilized customer segmentation to identify the most valuable targets to receive an effective, cost-efficient mailer during the peak buying season of Black Friday and Cyber Monday.

---

- Published: 2025-03-27
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/maximized-usps-incentive/
- Tags: Campaign Strategy, print production
- Topics: Budget Optimization, Home Services
A successful direct mail program looked to Franklin Madison Direct for new opportunities to grow their acquisition. FM Direct identified an opportunity to maximize postage savings that could be reinvested into a direct mail acquisition program, fueling significant customer growth.

---

- Published: 2025-03-27
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/telecom-provider/
- Tags: Campaign Strategy, data targeting
- Topics: Direct Mail Testing, Home Services, Integrated Marketing
A regional telecommunications provider, previously managing direct mail campaigns in-house, sought to accelerate customer acquisition across both new and existing service areas. Franklin Madison Direct set up a creative A/B test using a redesigned envelope format, personalized to provide the best pricing options within each of the client’s seven geo-markets and internet speed service areas.

---

- Published: 2025-03-27
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/direct-mail-channel-launch-drives-700k-in-revenue/
- Tags: Campaign Strategy, performance testing
- Topics: Consumer/Retail, Direct Mail Testing
An online retailer specializing in saunas and cold plunges was ready to break out of their digital marketing bubble. With a solid foundation in affiliate and digital marketing, they sought to diversify their customer acquisition strategy and test direct mail’s viability. Franklin Madison Direct’s full-service approach was exactly what the brand needed to successfully launch into uncharted territory.

---

- Published: 2025-03-27
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/personal-finance-brand/
- Tags: Campaign Strategy, digital integration, performance testing
- Topics: Direct Mail Testing, Financial Services, Integrated Marketing
After executing direct mail in-house for a few years, a brand specializing in home equity loans sought a full-service partner to elevate campaign performance and facilitate growth. Franklin Madison Direct relaunched the brand into mailboxes with a strategic testing approach to identify incremental new prospects and a control format. This involved analyzing performance based on credit variables such as unsecured debt amount, FICO, and debt ratio.

---

- Published: 2025-03-27
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/direct-mail-channel-launch-drives-efficient-cpa/
- Tags: creative development, data targeting
- Topics: Budget Optimization, Insurance Services
Limited to the boundaries of its existing digital strategies, a leading pet insurance brand was ready to tap into a wider audience with a direct mail marketing program. Franklin Madison Direct executed the brand’s direct mail launch, aiming to drive a high volume of new customers at an efficient cost per acquisition (CPA).

---

- Published: 2025-03-27
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/surround-amplifies-success-for-top-tier-brands/
- Tags: campaign execution, digital integration
- Topics: Consumer/Retail, Financial Services, Home Services, Insurance Services, Integrated Marketing, Investments & Wealth, Other, Subscription Services
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase.

---

- Published: 2025-03-27
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/fm-direct-helps-b2b-brand/
- Tags: data targeting, performance testing
- Topics: Direct Mail Testing, Other
A leading B2B brand was relying on digital marketing to reach small and medium-sized businesses, but was understandably experiencing scale limitations and was having difficulties identifying its ideal prospect in terms of industry, company size, and the recipient’s job title.

---

- Published: 2025-03-24
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/agency-led-strategy-boosts-response-rate/
- Tags: campaign execution, Campaign Strategy
- Topics: Direct Mail Testing, Financial Services
A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail data. To improve targeting and control, the brand partnered with FM Direct, which introduced two new data segments, maximized enrollment, and minimized cost per dollar enrolled.

---

- Published: 2025-03-24
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/meal-delivery-brand-doubles-sales/
- Tags: campaign execution, data targeting
- Topics: Data Modeling, Subscription Services
A meal delivery brand partnered with FM Direct to optimize its direct mail program while staying net neutral in its budget. FM Direct developed custom prospect models using transactional data and tested them against existing selects to identify the best-performing audiences. More efficient format designs reduced costs without sacrificing performance.

---

- Published: 2025-03-24
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/direct-mail-drives-incremental-scale/
- Tags: Campaign Strategy, data targeting
- Topics: Consumer/Retail, Direct Mail Testing
A photo memorabilia company, reliant on paid search, sought to scale through new marketing channels. FM Direct launched a direct mail test campaign using a bifold self-mailer to target both new prospects and previous customers. The previous customer segment performed exceptionally well, delivering a high return on ad spend and affordable CPA.

---

- Published: 2025-03-24
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/home-security-company-launches-direct-marketing/
- Tags: Campaign Strategy, performance testing
- Topics: Direct Mail Testing, Home Services
A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.

---

- Published: 2025-03-24
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/fm-direct-elevates-mail-program/
- Tags: creative development, data targeting
- Topics: Direct Mail Testing, Insurance Services
A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target.

---

- Published: 2025-03-24
- Modified: 2025-05-14
- URL: https://franklinmadisondirect.com/success-stories/alternative-investment-brand-scales-rapidly/
- Tags: Campaign Strategy, performance testing
- Topics: Investments & Wealth
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.

---


---

> For more information or to connect with our team, visit https://franklinmadisondirect.com/contact-us/ or learn more about our company https://franklinmadisondirect.com/about/company/ .


---