e-book

From Print to Performance: Consumer Trends in Direct Mail

Based on exclusive insights from 600 U.S. consumers, From Print to Performance: Consumer Trends in Direct Mail unveils how mail stacks up in a screen-saturated culture. This guide explores what today’s audiences enjoy, ignore, and act on when they check their mailbox. Discover how to spark interest, earn trust, and drive results with a high-impact channel.

10

of consumers engage with direct mail weekly or more

1

have made a purchase from relevant direct mail in the last 6–12 months

15

of consumers watch for discounts or financial offers

1

most influential advertising channel

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What’s inside the consumer guide?

  • An inside look at how and why consumers still engage with direct mail, even in a hyperconnected society.
  • Tactics that make mail memorable: offers, messaging, and formats that resonate.
  • What encourages consumers to act, and clear behavioral patterns tied to conversion.
  • Top attributes that give a positive impression of a direct mail ad, including what gets  opened, read, and remembered.

HIGHLIGHTS

Mail for today’s
consumers

See what drives engagement and response, straight from the consumer’s perspective. Get your FREE guide now.

Top Influential Channel

Direct mail has jumped to the #2 spot in ad influence, just after TV and streaming. It’s especially effective with older and middle-aged audiences, and younger generations are engaging more than ever thanks to its nostalgia and novelty.

Consumers Keep and Read Mail

Mail sticks…literally. A majority of recipients keep it for one day to one week, giving it more visibility than digital advertisements. Consumers value the ability to hold onto their mail and refer back when they’re ready to act.

Action Within a Week

47% of consumers respond within a week of receiving mail. Common actions include visiting a website, using a promo code, or making a purchase, especially when QR codes are included.

KEY TAKEAWAY

Direct mail has become one of the most influential, enjoyable, and trusted forms of advertising—especially in a landscape where digital fatigue is very real.

BREAK THROUGH THE NOISE

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