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SeQuel Response Rebrands as Franklin Madison Direct

SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.

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Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.

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Designing Direct Mail for Generation Z: Q&A with Franklin Madison Direct’s Creative Director, Tari Johnson

Known for their diversity, Generation Z values brands that promote authentic and inclusive messaging. The oldest members, born between 1996 and 2012, are transitioning into adulthood and entering the workforce, adopting more mature purchasing behaviors in the process. Meanwhile, the…

Read MoreDesigning Direct Mail for Generation Z: Q&A with Franklin Madison Direct’s Creative Director, Tari Johnson

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