Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct.
Direct response is always evolving. Are you keeping up? From data-driven insights to creative best practices, we bring you the latest trends and tactics shaping the industry. Whether you're optimizing direct mail or fine-tuning multichannel digital campaigns, our blog has the expert advice you need to make every dollar count. Filter by category or tag below to refine your search based on your campaign objectives or interests.
Eden Prairie, MN – April 24, 2025—SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand…
As the holiday season kicks off, we’re not only looking at an end-of-year sales surge but at a perfect time to reflect on strategy. For savvy marketers, this period is a launchpad into another year where competition will grow fiercer,…
Envelopes and postcards are two of the most effective direct mail formats for delivering a brand’s marketing message. Both offer strong response rates and impressive ROI—but how do you determine which format best aligns with your brand’s voice, industry, and…
Deciding between direct response agencies in 2025 could be the turning point for your brand’s success—or your biggest regret. The stakes are high, as your company will rely on this team for growth, and you will depend on them for…
Direct mail design plays a crucial role in shaping customer experience, building brand trust, and fostering consumer loyalty. Developing direct mail creative that captures attention and drives action can be challenging, but that’s where Franklin Madison Direct excels. Whether you’re…
As brands scale in the direct mail channel, there’s a harsh reality: costs can quickly spiral. For many marketers, delivering high-impact campaigns without breaking the bank is easier said than done. Yet lowering costs doesn’t always have to mean sacrificing…
With the right strategies, financial services and debt settlement brands can convert leads to clients through targeted and well-designed direct mail campaigns. In this article, we’ll discuss how to leverage data analytics and personalization, retargeting, digital integration, and smart testing…
Scaling up through direct mail isn’t about blanketing your prospects with endless offers—it’s about precision. The brands that achieve real scale are those that adapt quickly, allocate resources wisely, leverage data-driven insights, and continuously optimize to enhance performance as they…
Known for their diversity, Generation Z values brands that promote authentic and inclusive messaging. The oldest members, born between 1996 and 2012, are transitioning into adulthood and entering the workforce, adopting more mature purchasing behaviors in the process. Meanwhile, the…
Have you ever wondered what happens to letters addressed to Santa? Each holiday season, thousands of wish lists flood Santa’s mailroom. Not only are the stakes high for the hopeful children trying to reach Santa, but the postal service, paper…
Direct mail usage in the financial services industry is not just surviving but thriving like a wolf on Wall Street. According to direct mail research commissioned by Franklin Madison Direct and conducted by ISG Research, 88% of financial services marketers…
When asked about new ideas and strategies for future campaigns, at least 79% of marketers indicated they are likely to test at least one (if not all) of these elements: list, offer, creative, and digital integration. Yet, testing direct mail campaigns has challenges…