E-Books & Guides

While digital budgets get squeezed by rising costs and shrinking attention, financial and insurance marketers are doing something different: mailing more and mailing smarter. In an industry built on trust, direct mail delivers personal, tangible engagement that drives measurable results. The 2026 Direct Mail Guide: Financial & Insurance Marketers Edition unpacks insights from 165 financial services marketers, revealing why direct mail has become one of the industry's most effective drivers of measurable growth.

Based on exclusive insights from 600 U.S. consumers, From Print to Performance: Consumer Trends in Direct Mail unveils how mail stacks up in a screen-saturated culture. This guide explores what today’s audiences enjoy, ignore, and act on when they check their mailbox. Discover how to spark interest, earn trust, and drive results with a high-impact channel.

The 2026 Direct Mail Marketing Benchmark Report combines insights from 500 marketing strategy leaders and 600 U.S. consumers to reveal how direct mail continues to deliver high-impact results.

The right direct mail partner builds a solid foundation for an attributable, performing, and scalable program. Before making your selection, it is important you have a complete understanding of their capabilities and the value they can bring to your business. Use this FREE checklist to ensure you ask the questions that matter most and find the perfect direct response agency for your growth goals.

Whether you are a direct mail pro or novice, the ability to demonstrate each channel’s performance in your direct marketing strategy is critical. This e-book will help you identify and crush nine of the most overlooked — yet avoidable — direct mail testing mistakes to maximize your direct mail ROI quickly and efficiently.

Built on insights collected from a diverse panel of 600 consumers across the United States, What Consumers Want: The Dos and Don’ts of Direct Mail reveals the secrets behind consumer preferences, response behaviors, and expectations for mail. Learn quickly what works and what doesn’t, so your campaigns can continue to deliver mailbox magic in our device-driven world.

Whether you are a direct mail pro or novice, the ability to demonstrate each channel’s performance in your direct marketing strategy is critical. This e-book will help you identify and crush nine of the most overlooked — yet avoidable — direct mail testing mistakes to maximize your direct mail ROI quickly and efficiently.

As native Direct-to-Consumer marketers are quickly discovering that performance-based search and social media advertising are not enough to cut through the crowded marketplace, they are investing in traditional media channels to find scale, including direct mail. Read this e-book to learn how DTC brands are winning with direct mail — and how you can, too.