Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Smarter Testing Leads to Faster Growth, Let FactorTest™ Prove It
Optimize your direct marketing with Franklin Madison Direct’s proprietary testing methodology, built to minimize inefficiencies while maximizing performance.
FRACTIONAL FACTORIAL DESIGN
Bold Approach to Direct Mail Testing
FactorTest elimates redudent testing by unlocking your perfect mix of lists, creative, and offers—so you can outgrow, outpace, and outperform your compeition.
Turnkey Direct Response Strategies for Smarter Growth
Surround™
Sync digital and direct mail for seamless, high-impact customer engagement.
FactorTest™
Quickly and affordably discovers winning combinations to maximize your program performance.
OmnIDirect™
Utilize offline data, predictive modeling, and comprehensive testing to facilitate multi-channel digital campaigns.
WHAT WE DO
Your Brand is Exceptional. We Make Sure Your People Know.
FM Direct is an ambitious team of marketing experts delivering bold campaigns backed by data. Our direct marketing solutions ensure you connect with the right audience, at the right time, through the right channels.
Campaign Strategy
Performance Testing
Data Targeting
Creative Development
Digital Integration
Print Production
Campaign Execution
Analytics & Reporting
Success Stories
Hundreds of brands like yours have used FactorTest to identify high-performing strategies, optimize more efficiently, and maximize ROI. Learn from their success.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Frequently Asked Questions
We’re here to help with any questions regarding FactorTest.
While a campaign may be profitable, that doesn’t mean it’s performing at its full potential. The only way to know for sure is through a structured testing strategy, one that goes beyond traditional A/B testing.
By isolating which variables (creative, offer, list) have the greatest impact on performance, FactorTest eliminates wasted spend on underperforming combinations. This means you can quickly roll out the best-performing elements while keeping costs in check.
Yes! Even a strong campaign can leave money on the table. Testing helps brands scale profitability by uncovering higher-performing lists, stronger offers, and more effective creative.
With a well-planned testing strategy, you can prioritize the variables that will have the greatest impact. It’s also essential to trust the data to limit risk, and integrate your strategy for maximum reach.
The work doesn’t stop! Consistent testing warrents long-term success, helping you refine messaging, adjust for seasonality, and stay ahead of market shifts. FactorTest makes it easier to continuously optimize without wasted effort.