Smarter Testing Leads to Faster Growth, Let FactorTest™ Prove It

Optimize your direct marketing with Franklin Madison Direct’s proprietary testing methodology, built to minimize inefficiencies while maximizing performance.

FRACTIONAL FACTORIAL DESIGN

Bold Approach to Direct Mail Testing

FactorTest elimates redudent testing by unlocking your perfect mix of lists, creative, and offers—so you can outgrow, outpace, and outperform your compeition.

Success Rate

Our proven methodology delivers a success rate of over 93%, ensuring reliable and impactful results.

The Cost

FactorTest’s cost per test cell is 1/4th that of a traditional Multivariate test (and 400% more effective than A/B testing), making experimentation more affordable and scalable.

Full Service Agency

The FM Direct team can help you with every single aspect of your campaign, across every direct marketing channel.

Clients Tested

With 200+ clients tested, our FactorTest methodology is refined, proven, and trusted across industries.

FM Direct helps us keep setting the bar higher and higher. I especially value their ability to quickly see trends and adjust. I am not worried about constantly watching results when I know FM Direct has tabs on it.

VP, Customer Experience & Strategy
INSURANCE SERVICES

Optimize With Confidence, Scale With Ease.

The FactorTest methodology combines the success rates of multivariate testing with the low cost of A/B testing to quickly and affordably discover the winning combinations to maximize your program performance. Our proprietary approach leverages indexing to test the best creative/offer/list combinations at sample volumes to accurately predict how possible outcomes will fare against control, while eliminating redundancy.

This proven process has a dynamic track record of establishing new direct mail campaigns and beating long-standing controls – in a fraction of the time, and for a fraction of the cost.

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Turnkey Direct Response Strategies for Smarter Growth

Surround™

Sync digital and direct mail for seamless, high-impact customer engagement.

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FactorTest™

Quickly and affordably discovers winning combinations to maximize your program performance.

OmnIDirect™

Utilize offline data, predictive modeling, and comprehensive testing to facilitate multi-channel digital campaigns.

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WHAT WE DO

Your Brand is Exceptional. We Make Sure Your People Know.

FM Direct is an ambitious team of marketing experts delivering bold campaigns backed by data. Our direct marketing solutions ensure you connect with the right audience, at the right time, through the right channels.

Our approach

Campaign Strategy

Performance Testing

Data Targeting

Creative Development

Digital Integration

Print Production

Campaign Execution

Analytics & Reporting

Success Stories

Hundreds of brands like yours have used FactorTest to identify high-performing strategies, optimize more efficiently, and maximize ROI. Learn from their success.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

Frequently Asked Questions

We’re here to help with any questions regarding FactorTest.

How Do I Know if my Direct Mail Campaign is Truly Optimized?

While a campaign may be profitable, that doesn’t mean it’s performing at its full potential. The only way to know for sure is through a structured testing strategy, one that goes beyond traditional A/B testing.

How Does the FactorTest Help Lower my Cost per Acquisition?

By isolating which variables (creative, offer, list) have the greatest impact on performance, FactorTest eliminates wasted spend on underperforming combinations. This means you can quickly roll out the best-performing elements while keeping costs in check.

Is Testing Worth it if My Control is Already Working?

Yes! Even a strong campaign can leave money on the table. Testing helps brands scale profitability by uncovering higher-performing lists, stronger offers, and more effective creative.

How Do I Balance Risk and Reward When Testing?

With a well-planned testing strategy, you can prioritize the variables that will have the greatest impact. It’s also essential to trust the data to limit risk, and integrate your strategy for maximum reach.

What Happens After I Find a Winning Test?

The work doesn’t stop! Consistent testing warrents long-term success, helping you refine messaging, adjust for seasonality, and stay ahead of market shifts. FactorTest makes it easier to continuously optimize without wasted effort.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

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