Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
Agency-Driven Strategy Boosts Response
A personal loan brand partnered with Franklin Madison Direct to refine its direct mail targeting. By introducing new data segments and optimizing creative strategies, FM Direct increased response rates by 35% and funded over 70% of high-debt enrollments. This data-driven approach empowered the brand to make smarter decisions and drive consistent growth in future campaigns.
Our Partnership in Action
We understand that the only true measure of a successful campaign is how much it helps grow your bottom line. Franklin Madison Direct’s custom strategies, proven testing approach, and proprietary analytics ensure every test contributes to your long-term growth.
Whether you’re looking for a direct mail case study or proof of our digital marketing skill set, we’ve got a packed portfolio for you to explore. Read our case studies below to see how we’ve exceeded growth expectations for our clients. You can filter by category or tag to refine your search.
AllBudget OptimizationConsumer/RetailData ModelingDigital MarketingDirect Mail TestingFinancial ServicesHome ServicesInsurance ServicesIntegrated MarketingInvestments & WealthOtherSubscription Services
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization service
Channel launch diversifies mix for digitally-grown brand
A premier subscription box service offering full-size lifestyle products was investing heavily in digital channels and influencer marketing, but was looking for added scale and channel diversity. FM Direct launched the client into direct mail with an initial 100,000-piece “gut check,” testing three models, one offer and one creative concept.
Read MoreChannel launch diversifies mix for digitally-grown brand
Specialty insurer achieves performance boost with FM Direct’s paid and organic digital marketing
A leading specialty insurer was looking to grow its direct-to-consumer business via the most fruitful digital marketing channels in the industry — paid and organic search. The insurer had been working with a vertically specialized agency that had struggled to make any headway in non-branded paid search.
Read MoreSpecialty insurer achieves performance boost with FM Direct’s paid and organic digital marketing
Multinational bank leverages tri-lingual program to drive deposit increases
A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms. Franklin Madison Direct built a program in three languages to maximize awareness of the offer and to drive traffic to the campaign landing pages.
Read MoreMultinational bank leverages tri-lingual program to drive deposit increases
International fraternal benefits organization drives enrollment boost
After engaging in direct marketing for about a year, an international fraternal benefits organization had seen a 70% decline in enrollment rate and wanted to reach 100,000 new enrollments by year-end. Franklin Madison Direct built a matrix that tested two unique offers and three different creative concepts and also developed an email/postcard follow-up strategy.
Read MoreInternational fraternal benefits organization drives enrollment boost
Meal-kit subscription brand reaches niche audience through targeted mail plan
A top-ranked meal delivery service enlisted Franklin Madison Direct to make up for lost ground after a significant dip in digital leads, costing them precious sales. First, FM Direct launched the client into the direct mail arena, undergoing several creative, offer and list tests within a two-month period.
Read MoreMeal-kit subscription brand reaches niche audience through targeted mail plan
Multinational bank drives traffic and conversions through digital media strategy
A multinational bank tapped Franklin Madison Direct to develop and execute a digital media strategy targeting small and medium-sized businesses (SMBs) with the goal of efficiently driving traffic and conversions on campaign-specific landing pages. FM Direct leveraged the clients existing banned ads and launched a campaign plan based on the highly targeted video-delivery capabilities of YouTube and Facebook.
Read MoreMultinational bank drives traffic and conversions through digital media strategy
Donor retention campaign thrives
A national not-for-profit organization wanted to expand their direct mail strategy to include a campaign focused on advancing newly-acquired and past donors to recurring, monthly supporters. As an existing Franklin Madison Direct client, the non-profit already had a performing donor acquisition campaign with creative controls.
Read MoreDonor retention campaign thrivesSurround strategy boosts sales rate
Direct mail had already proven itself as an effective acquisition channel for this meal subscription provider, but the client was looking for additional opportunities to raise sales yet maintain CPAs.
Read MoreSurround strategy boosts sales rateIdentity theft protection service utilizes direct marketing as potent sales driver
This identity theft protection service advertised heavily across broadcast channels, but had never tried direct marketing and feared it was missing out on a potent sales driver. Franklin Madison Direct built a comprehensive FactorTest™ matrix that included various offers, creative concepts and lists files to generate hundreds of indexed data cells.
Read MoreIdentity theft protection service utilizes direct marketing as potent sales driver