Direct Mail Starts The Conversation, Surround™ Keeps it Going

By synchronizing offline and online channels, FM Direct keeps your best prospects engaged when and where it matters most.

SEAMLESS, MULTI-TOUCH ENGAGEMENT

We’re Experts In Integrated Direct Response

Surround enhances your direct mail strategy by activating your offline lookalike models across online channels, including social, display, email, streaming, and more.

Sales Increase

Clients using Surround alongside direct mail have experienced sales rate lifts as high as 120%.

Clients

More than 30 clients across various industries have successfully utilized Surround to enhance their direct marketing efforts.

Lift

With the combination of advanced analytics and strategic audience segmentation, clients using Surround have seen an average incremental lift of 22%.

Savings

On average, Surround clients experience a 33% reduction in acquisition costs.

Our digital campaign with FM Direct has helped us achieve record numbers in our mortgage business. The strategy FM Direct devised gets us in front of prospective customers in just the right moment.

VPO, Mortgage Services
FINANCIAL SERVICES

All the Right Touchpoints at All The Right Times

Imagine running a seamless campaign where you’re always in front of your prospects with a timely touch that encourages them to engage with your brand. We call that Surround, and it’s proven to significantly boost your response and reduce your acquisition costs.

How does it work? We take your best customers and build a precise lookalike model with rich terrestrial data, then we activate that model in online channels with a systematic sequence of messages. Your ideal audience is digitally primed prior to recieving your mail piece, during the in-home window, and even after. This helps your brand cut through clutter and boosts the likelihood that those ideal customers will convert.

Start Your Test

Turnkey Direct Response Strategies for Smarter Growth

Surround™

Sync digital and direct mail for seamless, high-impact customer engagement.

FactorTest™

Quickly and affordably discovers winning combinations to maximize your program performance.

View Details

OmnIDirect™

Utilize offline data, predictive modeling, and comprehensive testing to facilitate multi-channel digital campaigns.

View Details

WHAT WE DO

Your Brand is Exceptional. We Make Sure Your People Know.

FM Direct is an ambitious team of marketing experts delivering bold campaigns backed by data. Our direct marketing solutions ensure you connect with the right audience, at the right time, through the right channels.

Our approach

Success Stories

Discover how Surround has transformed clients’ programs, creating cohesive and immersive customer experiences.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

Frequently Asked Questions

Have questions about integrating direct mail with digital marketing? We’ve got answers.

My Digital Campaigns are Underperforming. What am I Missing?

You might be limiting yourself by focusing only on digital marketing. Consumers engage with brands across multiple channels, and direct mail remains a powerful way to reach them. Digital strategies alone can plateau, and you may miss key segments of your audience. Surround integrates offline data with digital efforts, helping you reach high-intent consumers across direct mail, display, video, CTV/OTT, and more.

Why is Offline Data Important for my Marketing Strategy?

Online data alone, like browsing history or search intent, often lacks depth and accuracy. Offline data helps you build richer audience profiles and target more effectively. With Surround, you can activate high-quality direct mail audiences in digital channels, improving reach, personalization, and campaign performance.

My Brand Messaging Seems Inconsistent Across Channels. Can Surround Fix This?

Inconsistent branding confuses your audience and weakens trust. Since 33% of consumers Google products they see in direct mail, your messaging needs to align across digital and offline touchpoints. Surround ensures your marketing remains cohesive across every channel, reinforcing relevance.

How Do I Balance Ad Frequency Without Overwhelming My Audience?

Striking the right balance is key. Too frequent, and you risk annoying potential customers. Too infrequent, and they may forget you. With Surround, you can analyze response data and test different touchpoint frequencies to find the optimal engagement strategy for your audience.

What’s the Best Way to Scale my Integrated Direct Marketing Campaign?

A strong multichannel approach, backed by data-driven testing, is essential for scaling. Surround helps you optimize channel mix, refine targeting, and continuously boost performance to drive sustainable growth.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test