Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Direct Mail Starts The Conversation, Surround™ Keeps it Going
By synchronizing offline and online channels, FM Direct keeps your best prospects engaged when and where it matters most.
SEAMLESS, MULTI-TOUCH ENGAGEMENT
We’re Experts In Integrated Direct Response
Surround enhances your direct mail strategy by activating your offline lookalike models across online channels, including social, display, email, streaming, and more.
Turnkey Direct Response Strategies for Smarter Growth
Surround™
Sync digital and direct mail for seamless, high-impact customer engagement.
FactorTest™
Quickly and affordably discovers winning combinations to maximize your program performance.
OmnIDirect™
Utilize offline data, predictive modeling, and comprehensive testing to facilitate multi-channel digital campaigns.
WHAT WE DO
Your Brand is Exceptional. We Make Sure Your People Know.
FM Direct is an ambitious team of marketing experts delivering bold campaigns backed by data. Our direct marketing solutions ensure you connect with the right audience, at the right time, through the right channels.
Campaign Strategy
Performance Testing
Data Targeting
Creative Development
Digital Integration
Print Production
Campaign Execution
Analytics & Reporting
Success Stories
Discover how Surround has transformed clients’ programs, creating cohesive and immersive customer experiences.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Frequently Asked Questions
Have questions about integrating direct mail with digital marketing? We’ve got answers.
You might be limiting yourself by focusing only on digital marketing. Consumers engage with brands across multiple channels, and direct mail remains a powerful way to reach them. Digital strategies alone can plateau, and you may miss key segments of your audience. Surround integrates offline data with digital efforts, helping you reach high-intent consumers across direct mail, display, video, CTV/OTT, and more.
Online data alone, like browsing history or search intent, often lacks depth and accuracy. Offline data helps you build richer audience profiles and target more effectively. With Surround, you can activate high-quality direct mail audiences in digital channels, improving reach, personalization, and campaign performance.
Inconsistent branding confuses your audience and weakens trust. Since 33% of consumers Google products they see in direct mail, your messaging needs to align across digital and offline touchpoints. Surround ensures your marketing remains cohesive across every channel, reinforcing relevance.
Striking the right balance is key. Too frequent, and you risk annoying potential customers. Too infrequent, and they may forget you. With Surround, you can analyze response data and test different touchpoint frequencies to find the optimal engagement strategy for your audience.
A strong multichannel approach, backed by data-driven testing, is essential for scaling. Surround helps you optimize channel mix, refine targeting, and continuously boost performance to drive sustainable growth.