e-book

Why Direct Mail Delivers for DTC Brands: Strategies, Tactics and Examples

As native Direct-to-Consumer marketers are quickly discovering that performance-based search and social media advertising are not enough to cut through the crowded marketplace, they are investing in traditional media channels to find scale, including direct mail. Read this e-book to learn how DTC brands are winning with direct mail — and how you can, too.

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Nearly 45% of DTC brands struggle to achieve profitability at scale.

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Consumers say 88% of their purchasing decisions are made at home.

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90% of direct mail is opened, and has a shelf life of 17 days.

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Mail recipients spend 28% more money than those who do not receive a mailer.

Stay Ahead of Your Competition

In this free e-book you will learn:

  • Why top DTC brands are investing in direct mail to drive measurable results.
  • How to determine if your brand is ready to scale with direct mail.
  • Proven tips to boost conversions and optimize campaigns through strategic testing.
  • How to harness powerful offline data and predictive modeling to build high-performing campaigns.

HIGHLIGHTS

Leading DTC Brands are Winning
with Direct Mail

Learn how top DTC brands are winning consumer trust, maximizing advertising budgets, and establishing profitable growth with direct mail.

Where Digital Precision Meets Tangible Impact

Direct mail combines the targeting precision and performance measurability of digital marketing with the power of a tangible and influential channel, making it highly effective for customer acquisition campaigns.

The Secret Weapon for Full-Funnel Marketing Success

Acquisition campaigns are not mail’s only strength. Segment your audience by variables such as LTV, purchase history, online intent and more to craft tailored campaigns that strengthen relationships throughout the customer lifecycle.

Direct Mail Works

Marketers find direct mail more effective than digital display and paid search ads for engagement, lead nurturing, and customer retention. Consumers identified mail as the second most enjoyable form of advertising, second only to TV/video streaming.

KEY TAKEAWAY

In today’s digital age, physical mail might seem like an antique. But make no mistake, this timeless channel is still valued by consumers and brands alike.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test