Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Investments & Wealth
Alternative investment brand finds growth breakthrough with precision-targeted mailer and Surround™
An alternative investment brand had long relied on digital and email marketing to drive growth. While initially successful, these channels were beginning to show signs of fatigue, delivering fewer high-quality leads over time. To break through the plateau, the brand sought a high-performing channel to extend their reach. The launch campaign featured a 50,000-piece self-mailer, strategically crafted to engage the brand’s ideal audience. FM Direct developed three custom data models to ensure precision targeting, each aligned with key customer profiles. Amplifying the campaign’s impact, FM Direct layered in Surround™, which delivered nearly 500,000 digital impressions during mail’s in-home window. Achieving a CPL of less than $140, this campaign demonstrated the power of multichannel strategy and unlocked a powerful new source of quality lead generation.
The Problem
Digital and email channels declined in effectiveness, driving the need for a new high-performing acquisition strategy.
The Solution
FM Direct executed a 50k-piece self-mailer using three custom models and nearly 500k digital impressions via Surround.
The Outcome
Achieved a $140 CPL and ~1% lead rate, confirming multichannel success and future scalability.
Investments & Wealth
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreModeling drives 50% AOV lift for home warranty brand