Category Direct Mail Blog

You’re already sold on why direct mail marketing is effective in customer connections and response, so now it’s time to choose a shared direct mail or solo direct mail strategy. To understand which direct mail approach is best for your…

When direct mail response rates start to plateau or fluctuate, it’s rarely random. It’s usually a sign that something in your targeting, creative, or offer strategy has grown stale or misaligned with your audience. If you’re not measuring with precision,…

In the last several years, AI tools have transformed the marketing and creative industries. What once felt like experimental technology has become embedded in everyday workflows, from brainstorms to campaign development. Since its debut in late 2022—and the release of…

In the face of rising costs, evolving USPS regulations, and operational complexity, some marketers are questioning the role of mail in their future mix. These concerns are valid, but they also point to a deeper truth: the future of direct…

You’ve probably heard it all before: “target smarter,” “build a lookalike audience,” “optimize your list.” Under the surface of those common phrases lies a lot of variation, especially in how different agencies approach modeling. While most marketers are using lookalike…

Early industry data from Competiscan shows marketers mailed more than 6.4 billion pieces in the first quarter of 2025. Total quarterly volume is down just slightly from Q4 2024, while YOY volume is down 7.1%. This Quarter’s Direct Mail Volume &…

Envelopes and postcards are two of the most effective direct mail formats for delivering a brand’s marketing message. Both offer strong response rates and impressive ROI—but how do you determine which format best aligns with your brand’s voice, industry, and…