Category Blog

Direct mail automation has made it easier than ever for brands to launch campaigns. What once required weeks or months of coordination across data, creative, production, and deployment can now be triggered and executed with minimal effort.   For many brands, this shift is a huge advantage. Campaigns are…

For most organizations, acquisition and retention are tracked separately. Acquisition is measured through response rates, conversion metrics, and cost per acquisition. Retention is evaluated through engagement, usage, and long-term customer value. Both are critical, and both are typically optimized with…

Direct marketers kicked off 2026 by staying active in the mailbox, sending just over 7 billion pieces in Q1, slightly below Q4 levels as volumes eased after the holiday push. This Quarter’s Direct Mail Volume & Trends Credit card brands…

Direct mail is often discussed as a channel exclusively for awareness or as a complement to digital, but that framing undersells what it actually does. When a mail piece hits the mailbox, consumers don’t pause their digital lives. They scan,…

The United States Postal Service has once again signaled an increase in postage costs. While these changes appear incremental in isolation, they are just a piece of a longer pattern of gradual price escalation that has redefined direct mail economics at scale.  For marketers, these developments reflect a broader operating…

Marketing teams love to celebrate a campaign that hits its targets: new accounts, increased deposits, or higher engagement. But as a director or executive responsible for acquisition strategy, you know the story isn’t complete unless you can pinpoint why it…

March tends to spark plenty of conversation about luck—from four-leaf clovers to timeless superstitions. But leaving your direct mail targeting to chance isn’t festive…it’s expensive. Brands that “roll the dice” on generic lists or broad zip code targeting are wasting…