Most direct mail gets rejected at a glance. A recipient flips through the stack, makes a split-second call, and decides whether a piece feels useful, credible, timely, or easy to ignore. That moment is where direct mail engagement is won or…
Direct mail has always had one advantage digital channels can’t replicate: it gives people something to hold. Interactive direct mail takes that advantage even further by transforming a simple mailer into something that can be opened, touched, unfolded, scanned, explored,…
Direct marketers remained highly active through the first half of 2026, mailing more than 15.1 billion pieces of direct mail between January and June. While total volume was relatively stable compared to the first half of 2025, marketers continued to…
It’s never too early to start thinking about the holidays when you’re trying to market to consumers who do most of their spending during the holiday months. However, with costs rising, you can expect shoppers to be searching for the…
Clutch—the leading global marketplace of B2B service providers—has recognized Franklin Madison Direct as a 2026 Clutch Global Award winner for Direct Marketing. Honorees are selected for their industry expertise and ability to deliver, and scores are calculated from client feedback…
Two neighbors receive the same home delivery box on the same day. One is a week away from canceling. The other just added a second subscription. Yet the mail piece that reaches them is identical: the same headline, the same offer,…
Direct mail automation has made it easier than ever for brands to launch campaigns. What once required weeks or months of coordination across data, creative, production, and deployment can now be triggered and executed with minimal effort. For many brands, this shift is a huge advantage. Campaigns are…
For most organizations, acquisition and retention are tracked separately. Acquisition is measured through response rates, conversion metrics, and cost per acquisition. Retention is evaluated through engagement, usage, and long-term customer value. Both are critical, and both are typically optimized with…
Choosing the right direct marketing partner can have a significant impact on campaign performance, customer acquisition, and long-term growth. Brands today need more than execution support—they need strategic guidance, reliable attribution, and campaigns that continuously improve over time. How do…
Direct mail is often discussed as a channel exclusively for awareness or as a complement to digital, but that framing undersells what it actually does. When a mail piece hits the mailbox, consumers don’t pause their digital lives. They scan,…
