Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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As Heard on the Banking Transformed Podcast: Why Data-Driven Marketing Fails in Banking
Most banks and credit unions claim to prioritize data-driven marketing, but far fewer can prove it in customer acquisition, engagement, and relationship growth. That gap was the focus of a recent episode of Banking Transformed with Jim Marous, featuring Preston…
Why Direct Mail Works: Behavioral Psychology
Every year, more people resolve to spend less time on screens and more time engaging with the world around them. This shift is no longer aspirational, it is behavioral, and explains why direct mail works in a landscape defined by…
Direct Marketing in 2026: Six Resolutions for Higher ROI
We’d all love it if marketing success were as easy as piling on ads or blasting more emails. However, in today’s reality, consumers are more cautious than ever. With privacy concerns, unpredictable budgets, and endless distractions, every brand is battling…
Pushing Beyond Traditional Direct Mail in 2026
Just like the coffee or tea you enjoy each morning, strategies for direct mail in 2026 are brewing. In a landscape that has proven to be as unpredictable as the latest trendy beverages, the past year has presented direct marketers…
Banking Brands: Direct Mail Isn’t Going Anywhere … But It Is Changing
Direct mail serves as one of the most reliable acquisition and retention engines for banking brands. According to the American Bankers Association, bank marketers recognize that they are increasingly responsible for driving revenue growth across various business lines. However, many direct mail…
Merge/Purge: Six Steps to Save Money on Wasted Postage
If you work in direct mail, perhaps you’ve heard people mention “merge/purge” with the same casual confidence as weather and weekend plans. Although it sounds simple, it’s one of the most important behind-the-scenes steps in creating a clean, effective mailing. What…
As Seen on Forbes: Direct Mail’s Defining Year
While many marketers struggle with rising ad prices and unpredictable online performance, a growing number are turning to a channel that delivers something rare: reliable, measurable impact. In his latest Forbes Agency Council article, Franklin Madison Direct’s President, Erik Koenig, discusses why…
Direct Mail Volume & Trends Report: Q3 2025
Early industry data shows direct marketers mailed more than 8 billion pieces in Q3 2025. This brings 2025’s total direct mail volume to 25.4 billion pieces, an increase of 11.9% from 2024 volumes during the same period. This Quarter’s Direct…
As seen on Mailing Systems Technology: Operational Shifts and Strategic Wins for Mailing Professionals in 2025
Direct mail has upgraded. Mailing professionals in 2025 now use live data, engineered personalization, and seamless digital handoffs to turn print into measurable demand. In our latest Mailing Systems Technology feature, Franklin Madison Direct’s Director of Production, Paula Phipps, pulls back the…
Why Leading Brands Still Bet on the Direct Mail Letter Format
For over a century, direct mail letters have anchored some of the most successful communication strategies. They’ve announced new products, confirmed trust between institutions and clients, and carried some of the most important messages ever sent. The format has evolved,…