Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
“Thanks to Franklin Madison Direct’s proven direct mail strategies and insights, our brand is experiencing explosive growth… FM Direct is now the benchmark to which all of our current and prospective agency partners are measured.”
Marketing Retention Manager
MEAL DELIVERY
Nice to Meet You. We’re Your Direct Marketing Company.
Franklin Madison Direct blends digital and direct mail expertise with creativity to craft high-performing direct marketing campaigns. Whether your direct response campaigns feel stuck, you need to sync online and offline efforts, or you’re exploring direct mail, we’re here to exceed your expectations.
AWARD WINNING RESULTS
We Measure Results the Same Way You Do—Through Performance
Since 2010, we’ve helped businesses accelerate growth with smarter, more effective direct response marketing. By combining data-driven strategy, continuous testing, and multi-channel expertise, we deliver results that move the needle.
With decades of combined direct response marketing experience, our leadership team knows how to push the envelope to boost your business. Our unwavering dedication to innovative strategies and creative excellence has garnered us recognition and exceptional results for our clients. If you want to grow, these are the experts you want on your side!
DRIVEN BY DATA. POWERED BY PEOPLE.
Our Culture & Values
Our culture is built on innovation, accountability, and a relentless pursuit of high performance. As a leader among direct response marketing companies, we know that success isn’t just about reaching an audience—it’s about making connections that drive action.
Results-Driven
Powered by your brand’s performance.
Innovation in Action
Cutting-edge solutions for evolving markets.
Precision & Performance
Proven approach to direct response strategy.
People-Powered Growth
Passionate experts dedicated to your success.
A FRANKLIN MADISON COMPANY
Empowering Brands Through Innovative Marketing Solutions
As a proud member of the Franklin Madison family, we are part of a legacy spanning over 55 years. This affiliation enriches our capabilities, allowing us to offer impactful marketing strategies and a diverse suite of programs. Our team leverages deep industry direct marketing expertise and innovative solutions to help our clients connect with their best consumers.
Frequently Asked Questions
Everything you need to know about Franklin Madison Direct.
Franklin Madison Direct is a full-service direct response marketing company. We provide end-to-end solutions, from strategy and design to printing, mailing, and tracking. Our team leverages direct mail advertising and multi-channel integration to connect businesses with their ideal audience.
We serve a wide range of direct to consumer industries, including insurance, financial services, retail, and more. Our direct mail marketing solutions and digital marketing services help businesses connect with potential customers, drive engagement, and generate measurable results across various sectors.
Our people make the difference. We’re strategic partners invested in your success. Unlike providers that simply send mail, set up campaigns on autopilot, or give you a login to manage it yourself, our team works alongside you to craft tailored direct mail marketing campaigns, acting as an extension of your team.