guide

Direct Mail Agency Checklist

The right direct mail partner builds a solid foundation for an attributable, performing, and scalable program. Before making your selection, it is important you have a complete understanding of their capabilities and the value they can bring to your business. Use this FREE checklist to ensure you ask the questions that matter most and find the perfect direct response agency for your growth goals.

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key discussion topics outlined in this checklist

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lift in response rates when programs are fully integrated

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higher chance of success using FactorTest™ vs. traditional A/B testing

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of campaign success depends on list quality—data-agnostic agencies give you that edge

Find Your Perfect Direct Mail Agency

In this FREE checklist you will learn:

  • How to identify in-house agency capabilities that accelerate time to launch
  • The questions that reveal an agency’s ability to scale, test, and perform
  • Key indicators of advanced data science, modeling, and list-building maturity
  • How to evaluate digital integration, reporting, and campaign measurement tools
  • What to look for in partner reliability, service structure, and strategic alignment

HIGHLIGHTS

Build a Foundation for Scalable Growth

This interactive checklist introduces ten important discussion topics and explains how each contributes to building a successful program.

Targeting Backed by Rock-Solid Data

Top agencies blend a data-agnostic mindset with strict security to tap into diverse, industry-leading sources—giving you scalable, laser-focused audience models that maximize reach and conversion.

Seamless Integration

The best partners don’t just mail, they integrate. By aligning online and offline strategies, they amplify engagement and ROI while providing dedicated, full-service support to keep campaigns running smoothly.

Test Smarter, Optimize Faster

Data-driven testing combined with live mail tracking lets you pinpoint winning tactics quickly. Real-time insights empower continuous optimization, so every campaign delivers proven, measurable results.

KEY TAKEAWAY

To find and select the right direct response partner for your brand, it is important you have a full understanding
of their capabilities and the value they can bring to your business.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test