Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Data Tells a Story
Make Your Target Audience the Main Character
Effective data targeting is about understanding exactly who your audience is, what motivates them, and how to best engage them. At FM Direct, we transform rich data insights into meaningful connections. Here’s how we bring it all together:
Purposeful Precision
We start with a curated set of client data to create custom-built propensity models to systematically identify and engage your best prospects.
Right on Time, Every Time
Our fresh data insights allow you to act instantly, enabling timely and relevant marketing interactions.
Divide & Conquer
We segment your audience to allow for tailored messaging and improved results.
See the Future (and Act On It)
Anticipate consumer behavior through data analysis to boost conversion rates.
Meet Your Audience Anywhere
Engage your digital audience while effectively reaching your direct mail target audience.
Don’t Just Set It, Perfect It
Our team analyzes performance data and adapts your targeting strategy to ensure stronger ROI.
Your Brand’s Full Potential is Waiting
Explore More Ways to Amplify Results
Data targeting is just the beginning. Franklin Madison Direct offers a full suite of strategic marketing services designed to help your brand thrive. Whether you’re looking to enhance creative, integrate digital channels, or execute campaigns flawlessly, we have the expertise and tools to ensure every aspect of your marketing drives meaningful results.
Campaign Strategy
Reach your ideal audience and achieve impactful results with proven testing and targeted marketing strategies.
Performance Testing
Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.
Data Targeting
Deliver your message with precision—our targeting connects you with your best (and biggest) audience for maximum impact and conversions.
Creative Development
Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.
Digital Integration
Seamlessly connect direct mail and digital strategies for a unified, high-impact approach to integrated direct marketing.
Print Production
Bring your brand to life with high-quality, expertly crafted print collateral that cost-effectively reinforces your message and leaves a lasting impression.
Campaign Execution
Execute your marketing campaigns with confidence—our trusted, reliable team ensures precision, speed, and expertise at every step.
Analytics & Reporting
Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with confidence.
DIFFERENTIATE YOUR CAMPAIGN WITH
Success Stories Backed By Analytics & Report
With so many marketing agencies to choose from, finding the right one to provide actionable insights and detailed performance reporting can be a challenge. Instead of us telling you why FM Direct stands out, we’ll let our clients tell you.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization serviceFrequently Asked Questions
Find out how we connect you with your best prospects—explore the FAQs.
Data targeting involves analyzing and applying audience insights to deliver personalized and relevant marketing messages. By using customer data—such as demographics, purchasing behaviors, and interests—you can effectively reach your ideal audience, increasing engagement, improving conversion rates, and maximizing ROI.
We utilize a wide range of high-quality, verified data sources, including demographic data, behavioral and transactional insights, geolocation information, and consumer preference data. Additionally, we leverage first-party, third-party, and real-time data to ensure our audience targeting is accurate, relevant, and impactful.
Effective data targeting ensures your marketing reaches audiences who are genuinely interested in your products or services. By precisely aligning your message with your audience’s preferences and behaviors, we help your campaigns resonate more deeply, improve customer experiences, boost conversions, and deliver higher marketing efficiency across direct mail and digital channels.