Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL Services
A synchronized online strategy increased direct mail sales rates by 38%
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service. FM Direct’s digital team developed a truly 1:1 Facebook strategy that targeted direct mail prospects with synchronized online creative, messaging, offers, and delivery timing.
The Problem
FM Direct wanted to measure the impact of an integrated Facebook campaign on direct mail performance for new customer acquisition.
The Solution
A synchronized Facebook strategy targeted direct mail prospects with matching creative, offers, and timing for a seamless experience.
The Outcome
Direct mail sales rates increased by 38% in top-performing lists and 14% overall through digital integration.
FINANCIAL Services
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.