Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
other industries
A refined paid search and digital campaign led to the largest incoming class in seven years
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students. To supplement the shortage of leads, the university had been forced to purchase leads from third-party aggregators, which came with high costs and low downstream conversion rates. FM Direct optimized the university’s paid-search accounts while introducing digital channels that would build essential top-of-funnel awareness in the geographies most relevant to the institution. This included targeting prospects across massively scaled audience platforms such as Facebook, Twitter and the Google Display Network. FM Direct also wrote and designed program-specific creative across all platforms, created program-specific landing pages, introduced a compelling content asset offer, and developed blog content for the university’s website regarding career opportunities in natural medicine. Seven out of ten new digital inquires were generated by FM Direct’s campaign, and the University welcomed it’s largest incoming class in seven years.
The Problem
The university’s digital marketing agency failed to generate enough quality leads, forcing reliance on expensive third-party sources.
The Solution
FM Direct optimized paid search and launched highly targeted digital campaigns to increase awareness and improve inquiry quality.
The Outcome
FM Direct’s strategy generated 70% of digital inquiries and led to record-breaking enrollment growth.
other industries
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.