Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
HIGHLIGHTS
Find the winning combination of list, offer, and creative to drive a performing and profitable direct mail strategy.
Avoid Costly Mistakes
Many direct marketers unknowingly make testing errors that limit their success. This e-book uncovers the most common mistakes and how to fix them, ensuring your campaigns deliver maximum ROI.
Proven Strategies for Success
Gain insider knowledge from top-performing brands that have mastered direct mail testing. Learn secret methodologies, case studies, and cost-effective ways to test and refine your approach.
Smarter Testing, Bigger Results.
With the right testing framework, you can scale faster and reduce risk. Discover how Franklin Madison Direct’s FactorTest increases your chances of success by 400%—giving you a competitive edge in the direct mail space.