e-book

9 Testing Mistakes Direct Mail Marketers Make—And How to Avoid Them

Whether you are a direct mail pro or novice, the ability to demonstrate each channel’s performance in your direct marketing strategy is critical. This e-book will help you identify and crush nine of the most overlooked — yet avoidable — direct mail testing mistakes to maximize your direct mail ROI quickly
and efficiently.

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60% of a test’s success is determined by the quality of the list

0

Traditional A/B testing has only a 15% chance of beating control

100

Indexing immediately gives you a 400% better chance of finding a winner

1

In a multivariate test matrix, you’re testing 35 unique creative/offer/list combinations against control

A Must-Read for Growing Brands

In this free e-book you will learn:

  • 9 of the most overlooked, yet avoidable, direct-mail testing mistakes.
  • Secret testing methodologies that drive direct mail campaign success.
  • Testing case studies from four of direct mail’s top mailers.
  • Affordable ways to test the mail channel.

HIGHLIGHTS

The Ins & Outs of Direct Mail Testing

Find the winning combination of list, offer, and creative to drive a performing and profitable direct mail strategy.

Avoid Costly Mistakes

Many direct marketers unknowingly make testing errors that limit their success. This e-book uncovers the most common mistakes and how to fix them, ensuring your campaigns deliver maximum ROI.

Proven Strategies for Success

Gain insider knowledge from top-performing brands that have mastered direct mail testing. Learn secret methodologies, case studies, and cost-effective ways to test and refine your approach.

Smarter Testing, Bigger Results.

With the right testing framework, you can scale faster and reduce risk. Discover how Franklin Madison Direct’s FactorTest increases your chances of success by 400%—giving you a competitive edge in the direct mail space.

KEY TAKEAWAY

Most people get ahead during the time that others waste.

Henry Ford

FOUNDER, FORD MOTOR COMPANY

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test