Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
HIGHLIGHTS
This isn’t just theory—it’s a practical guide packed with expert insights and real-world examples to help you turn digital disruption into marketing momentum.
Decode the Digital Disconnect
Discover why digital signal loss is costing marketers millions—and how you can stay ahead. Learn to close the gap between clicks and conversions with smart, targeting strategies that actually work.
Smarter Prospecting Starts Offline
Explore how offline data can supercharge your digital campaigns. From improving match rates to increasing reach, you’ll see why the savviest marketers are looking beyond the browser.
Real Brands. Real Results.
See how top brands overcame digital noise and scaled faster with offline prospecting data. Get inspired by case studies showing 25%+ reductions in CPL and CPA using multichannel strategies.