benchmark report

Direct Mail Marketing Benchmark Report

The 2025 Direct Mail Marketing Benchmark Report combines insights from 350 marketing strategy leaders and 600 U.S. consumers to reveal where mail is outperforming and how it continues to deliver high-impact results in an increasingly digital world. With a clear focus on performance optimization and consumer behavior, this free report is a trusted resource for marketers looking to strengthen direct mail programs and scale with confidence.

10

of marketers report improved direct mail results compared to 2024

10

of respondents report that integration positively impacts campaign performance

10

of consumers engage with the mail they receive

10

of marketers plan to maintain or grow their investment in direct mail

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What’s inside the 2025 direct mail report?

  • The current state of direct mail usage, including how performance compares to other direct marketing channels
  • How marketers are optimizing direct mail campaigns with testing, creative refinement, and deeper personalization
  • Why integrated campaigns are increasing conversions, engagement, and profitability
  • Consumer preferences that influence response and how to align your campaigns accordingly
  • Direct mail’s role in future omnichannel strategies, and how investments are expected to shift

HIGHLIGHTS

Discover the latest insights in direct mail marketing

Don’t miss this opportunity to access the full findings and analysis. Download your FREE report today!

Real-World Results, Backed by Data

This report is packed with actionable insights to help your team make faster, smarter decisions. Our research breaks down why direct mail continues to shine as a dependable and impactful method for engaging audiences.

Elevating Performance

Discover why marketers are refining campaigns through advanced testing, data-driven creative, and personalization. Going beyond surface-level data, you’ll uncover how to leverage industry opportunities and approach challenges.

Consumer Behavior, Quantified

Understand consumer preferences and how mail’s influence compares to channels such as email and social media. Learn what drives response and how to deliver relevant, tangible experiences that cut through digital noise.

KEY TAKEAWAY

As this year’s research confirms, mail has not only maintained its effectiveness but, in many cases, outperformed other direct marketing channels. Marketers are seeing stronger results fueled by strategic investments, creative testing, increased frequency, and deeper personalization.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test