Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
THE PERFORMANCE TESTING TOOLKIT
Every Insight Counts: From First Test to Final Conversion
Great campaigns evolve from continuous testing and data analysis. That’s why, at FM Direct, we rigorously test every element of your marketing strategy, from targeting to offer to creative. By adjusting your marketing campaigns based on performance insights, we help you invest smarter, improve results faster, and grow with confidence.
Competitive Advantage
Our proprietary testing method is 400% more effective than traditional A/B testing to accelerate learnings and scale efficiently.
Test Roadmap Prioritization
Advanced data intelligence allows us to prioritize what, when, and how to test for meaningful results.
Audience First
Optimized data sources and list testing allow you to identify your most responsive audiences while protecting your investment.
Balanced Approach
We balance incremental tests with breakthrough ideas to uncover new growth opportunities and push performance boundaries.
Omnichannel Amplification
Combine your offline and online channels to boost engagement, audience conversion, and your bottom line.
Results-Driven
We remove the guesswork from performance testing with accelerated testing cycles to learn, adjust, and grow.
MORE WAYS TO STRENGTHEN YOUR MARKETING
A Holistic Suite of Services to Enhance Performance
Our full-service approach to direct marketing success is designed to elevate every aspect of your campaign. From test to optimization, our services and solutions work together, driving stronger results, faster growth, and peak performance.
Campaign Strategy
Reach your ideal audience and achieve impactful results with proven testing and targeted marketing strategies.
Performance Testing
Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.
Data Targeting
Deliver your message with precision—our targeting connects you with your best (and biggest) audience for maximum impact and conversions.
Creative Development
Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.
Digital Integration
Seamlessly connect direct mail and digital strategies for a unified, high-impact approach to integrated direct marketing.
Print Production
Bring your brand to life with high-quality, expertly crafted print collateral that cost-effectively reinforces your message and leaves a lasting impression.
Campaign Execution
Execute your marketing campaigns with confidence—our trusted, reliable team ensures precision, speed, and expertise at every step.
Analytics & Reporting
Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with confidence.
DIFFERENTIATE YOUR CAMPAIGN WITH
Success Stories
With countless direct marketing agencies to choose from, finding the right partner is no small task. Instead of us telling you why FM Direct is different, we’ll let our case studies do the talking.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization serviceFrequently Asked Questions
Everything you need to know about Franklin Madison Direct’s approach to performance testing.
Performance testing involves systematically evaluating elements—such as list, creative, offer, and more—to determine their effectiveness. It is the ideal way of tracking campaign performance. Performance testing is essential because it provides clear insights into what resonates with your audience, allowing you to refine your marketing efforts to increase your campaign’s ROI.
At Franklin Madison Direct, we go beyond traditional methods by utilizing our proprietary FaQtor Test. By evaluating audience segments, creative designs, digital integrations, and offers, we precisely measure and optimize the effectiveness of your direct mail campaign strategy for higher engagement and stronger results.
Regular testing is critical to achieve sustained campaign success. FM Direct recommends implementing performance testing continuously when launching new campaigns, introducing new creatives, or expanding into new channels. Consistent testing allows your marketing efforts to remain effective, responsive to trends, and optimized for long-term growth.