Aligned video, CTV|OTT and mail strategy increases sales rates

A leading financial services brand was looking to integrate previously siloed online and offline strategies to create a coordinated, targeted, and profitable program. The brand was struggling to reach relevant prospects with their existing standalone digital campaigns due to the limited data variables available during audience selection. Since direct mail had already proven itself as an effective channel for the brand, FM Direct activated the prospect mailing models online to serve the digital audience targeted, simultaneous pre-roll video and CTV|OTT advertisements. Initiating Surround™ allowed the brand to use video segments to maximize audience reach and increase campaign effectiveness. The matchback process identified sales that were otherwise invisible in standard digital reporting, uncovering attributable performance and profitability from the integrated direct mail and video campaigns.