Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Meal delivery brand revitalized growth with direct mail & digital integration
A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales. The brand had already tried shared mail and was seeking a fresh approach to their direct marketing strategy. First, Franklin Madison Direct launched the client into the solo direct mail arena, undergoing several creative, offer and list tests within a two-month period. After experiencing staggering success in the mail channel, the client then leveraged FM Direct Surround to integrate a digital campaign targeted at Facebook and email. The multichannel strategy catapulted sales even further, priming the client for recurring monthly mailings, ongoing digital campaigns and ultimately, continual growth.
The Problem
A decline in digital leads was hurting sales, and the brand needed a new direct marketing approach for growth.
The Solution
FM Direct launched solo direct mail and later integrated Surround digital campaigns to maximize customer engagement and sales.
The Outcome
Sales grew 67% YOY, CPA dropped 30%, and mail volume increased 5x in 10 months.
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Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Direct Mail Research: 2025 Direct Mail Marketing Benchmark Report
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