Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales. The brand had already tried shared mail and was seeking a fresh approach to their direct marketing strategy. First, Franklin Madison Direct launched the client into the solo direct mail arena, undergoing several creative, offer and list tests within a two-month period. After experiencing staggering success in the mail channel, the client then leveraged FM Direct Surround to integrate a digital campaign targeted at Facebook and email. The multichannel strategy catapulted sales even further, priming the client for recurring monthly mailings, ongoing digital campaigns and ultimately, continual growth.
A decline in digital leads was hurting sales, and the brand needed a new direct marketing approach for growth.
FM Direct launched solo direct mail and later integrated Surround digital campaigns to maximize customer engagement and sales.
Sales grew 67% YOY, CPA dropped 30%, and mail volume increased 5x in 10 months.
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Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
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