Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Home services
Targeted testing fueled customer growth and established direct mail as a key channel.
A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells. Within a year, the client hit its sales goal and increased mail volume, as mail became a significant sales driver.
The Problem
The company needed a direct marketing program to generate six-figure annual sales and scale its customer acquisition efforts.
The Solution
FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.
The Outcome
Direct mail sourced 100K+ customers annually, mail volume grew 173%, and it now drives 25% of total sales.
Home services
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
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