Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Home services
A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells. Within a year, the client hit its sales goal and increased mail volume, as mail became a significant sales driver.
The company needed a direct marketing program to generate six-figure annual sales and scale its customer acquisition efforts.
FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.
Direct mail sourced 100K+ customers annually, mail volume grew 173%, and it now drives 25% of total sales.
Home services
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
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Curious about the new name behind your trusted direct marketing partner? The Franklin Madison Direct agency is the reimagined identity of SeQuel Response—now operating as the direct response marketing arm of Franklin Madison. This evolution strengthens our ability to deliver…