SUCCESS STORIES

Home security company launches direct marketing program to drive six-figure annual sales with FM Direct

Home services

Targeted testing fueled customer growth and established direct mail as a key channel.

A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells. Within a year, the client hit its sales goal and increased mail volume, as mail became a significant sales driver.

The Problem

The company needed a direct marketing program to generate six-figure annual sales and scale its customer acquisition efforts.

The Solution

FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.

The Outcome

Direct mail sourced 100K+ customers annually, mail volume grew 173%, and it now drives 25% of total sales.

Home services

Our Impact

20

Customers

Direct mail sourced over 100,000 new customers annually, fueling significant business growth

50

Mail Volume Increase

The brand increased its direct mail volume by 173% within a year

10

Annual Sales

Direct mail became a key channel, accounting for 25% of total annual sales

FM Direct helped us launch direct mail from zero to a major revenue channel in a matter of months. Their expertise has been invaluable, from data to production to creative. They are a pleasure to work with, they work hard for us, and we trust them wholeheartedly with our business.

Ryan Wilder, Sr. Marketing Strategist, SeQuel Response”

Alex
Director of Growth Marketing,
Franklin madison direct Client

Data-driven direct mail optimization

FM Direct strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest™, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.

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