Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Investments & Wealth
Multi-channel marketing lifts conversions and drives 2,000+ unique leads for investment brand
Having experienced success with direct mail as a standalone channel, a personal investment brand was looking for proof that an integrated campaign would lift performance and generate more qualified leads. Franklin Madison Direct set up a testing environment to demonstrate the advantages of operating a combined direct mail and digital campaign over direct mail alone. The brand began their journey with Surround, employing a strategic sequence of timely digital touches based on the corresponding direct mail drop. Compared to a holdout audience of prospects that only received direct mail, FM Direct’s multi-channel digital and direct mail strategy delivered an exceptional lift in campaign performance and outperformed the control group.
The Problem
An investment brand sought proof that adding digital to direct mail would improve lead generation and overall performance.
The Solution
Surround integrated timely digital ads with direct mail, creating a multi-touch strategy that maximized audience engagement.
The Outcome
The integrated campaign lifted conversion rates by 85% and generated 2,000+ unique leads and 11,500+ conversions.
Investments & Wealth
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Direct Mail Research: 2025 Direct Mail Marketing Benchmark Report
MINNEAPOLIS, Minn., July 2025 – Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct…
Are Your 2025 Direct Mail Campaigns Aligned with Consumer Expectations?
Reflecting on the first half of the year, it’s clear that 2025 direct mail campaigns are creating new momentum. As brands adjust to shifting consumer behaviors and rising expectations, direct mail continues to prove its value as a reliable, high-performing…
Shared or Solo Direct Mail: Which is Best for My Brand?
You’re already sold on why direct mail marketing is effective in customer connections and response, so now it’s time to choose a shared direct mail or solo direct mail strategy. To understand which direct mail approach is best for your…