Precision Marketing, Crafted for Peak Performance

Empower your brand and drive meaningful growth with Franklin Madison Direct, a trusted direct response marketing agency that seamlessly integrates direct mail and digital strategies.

Your Bottom Line is our Top Priority.

Our results speak for themselves. As direct mail and digital experts in performance marketing, we deliver data-driven, people-powered campaigns that help your brand reach its full potential. See how we’ve helped our clients accelerate growth and outperform expectations.

Precision Powered by Performance Marketing

WHAT WE DO

Your Brand is Exceptional. We Make Sure Your Audience Knows.

As one of the leading direct response marketing companies, FM Direct delivers bold campaigns backed by data. Our direct marketing solutions are guided by an ambitious team and built to connect you with the right audience, at the right time, through the right channels.

Our Solutions
Campaign Strategy

Reach your ideal audience and achieve impactful results with a data-centric approach powered by a direct marketing agency focused on performance.

Performance Testing

Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.

Data Targeting

Deliver your message with precision through targeting that connects you with your best (and biggest) audience for maximum impact and conversions.

Creative Development

Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.

Digital Integration

Seamlessly connect direct mail and digital channels for a unified, high-impact approach to integrated direct marketing.

Bring your brand to life with quality, expertly crafted print collateral that reinforces your message and leaves a lasting impression through cost-effective printing and mailing solutions.

Campaign Execution

Execute your marketing campaigns with confidence alongside our trusted, reliable team who ensures precision, speed, and expertise at every step.

Analytics & Reporting

Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with clarity.

DIFFERENTIATE YOUR CAMPAIGN WITH

FactorTest

You need results, and you need them fast. Maximize performance and reduce costs with our proprietary testing methodology to quickly and cost-effectively identify winning campaign strategies.

Surround

If your offline and online channels aren’t working together, they aren’t working for you. Boost response and cut ad waste with synchronized strategies for direct mail and digital.

OmnIDirect

Looking to enhance online prospecting? Test offline data capabilities and leverage audience insights for smarter targeting that connects you with ideal prospects online.

Become a Success Story

With countless direct marketing agencies to choose from, finding the right partner is no small task. Instead of us telling you why FM Direct is different, we’ll let our clients do the talking.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test

Frequently Asked Questions

Direct response marketing is complicated, but we’re here to help. Check out these common questions to get started.

What Makes Franklin Madison Direct Stand Out as a Leader in Direct Response Marketing?

We don’t just execute campaigns, we engineer results. Our omnichannel approach ensures your brand meets your audience where they are to maximize engagement and conversions. Our services go beyond direct mail, integrating digital strategies like email marketing, paid search, social media advertising, display ads, native advertising, YouTube, CTV/OTT, programmatic video, and programmatic audio. Our unmatched expertise in direct response marketing empowers your brand with performance-tested campaigns.

How Do You Ensure High Response Rates With Direct Mail & Digital Advertising?

Our strategy starts with in-depth audience insights and advanced targeting, allowing us to craft personalized messaging that resonates and converts. We cohesively integrate direct mail with digital advertising to reach your customers and amplify response rates.

Why Choose Franklin Madison Direct as Your Direct Response Marketing Agency?

It’s our people who make the difference. We’re your strategic partners, problem solvers, and innovators dedicated to delivering results for your brand. FM Direct is made up of industry experts in direct mail, digital advertising, data analytics, and creative development. With us, you don’t just get marketing services, you get a dedicated team invested in your success.

What Makes Your Testing Methodology Effective?

Unlike traditional A/B testing, FM Direct’s approach goes beyond surface-level comparisons. As one of the few direct response marketing companies with a proprietary testing model, our Factor Test™ uses advanced data modeling, predictive analytics, and real-world audience insights. This leads to faster learnings, smarter targeting, and stronger performance across both direct mail and digital marketing.

How Effective is Direct Mail Marketing?

Direct mail remains one of the most effective channels for driving response, especially when it’s personalized, data-driven, and integrated with digital touchpoints. Knowing how to use direct mail marketing effectively means going beyond postcards and lists. At FM Direct, we combine audience insights, creative strategy, and performance testing to ensure every piece is targeted, trackable, and built to convert.