Precision Marketing, Crafted for Peak Performance

Empower your brand and drive measurable growth with Franklin Madison Direct, a trusted direct response marketing agency that seamlessly integrates direct mail and digital strategies.

Your Bottom Line is our Top Priority.

Our results speak for themselves. FM Direct’s tailored direct marketing services are people-powered and data-driven to help your brand realize its full potential.

Precision Powered by Performance Marketing

WHAT WE DO

Your Brand is Exceptional. We Make Sure Your People Know.

FM Direct is an ambitious team of marketing experts delivering bold campaigns backed by data. Our direct marketing solutions ensure you connect with the right audience, at the right time, through the right channels.

Our Solutions
Campaign Strategy

Reach your ideal audience and achieve impactful results with proven testing and targeting marketing strategies.

Performance Testing

Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.

Data Targeting

Deliver your message with precision—our targeting connects you with your best (and biggest) audience for maximum impact and conversions.

Creative Development

Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.

Digital Integration

Seamlessly connect direct mail and digital strategies for a unified, high-impact approach to integrated direct marketing.

Bring your brand to life with high-quality, expertly crafted print collateral that reinforces your message and leaves a lasting impression.

Campaign Execution

Execute your marketing campaigns with confidence—our trusted, reliable team ensures precision and expertise at every step.

Analytics & Reporting

Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with confidence.

DIFFERENTIATE YOUR CAMPAIGN WITH

FactorTest

You need results and you need them fast. Maximize performance and reduce costs with our proprietary testing methodology to quickly and cost-effectively identify winning campaign strategies.

Surround

If your offline and online channels aren’t working together, they aren’t working for you. Boost response and cut ad waste with synchronized strategies for direct mail and digital.

OmnIDirect

Looking to enhance online prospecting? Test offline data capabilities and leverage audience insights for smarter targeting that connects you with ideal prospects online.

Become a Success Story

With countless direct marketing agencies to choose from, finding the right partner is no small task. Instead of us telling you why FM Direct is different, we’ll let our clients do the talking.

Frequently Asked Questions

Direct response marketing is complicated, but we’re here to help. Check out these common questions to get started.

How Do You Ensure High Response Rates With Direct Mail & Digital Advertising?

Our strategy starts with in-depth audience insights and advanced targeting, allowing us to craft personalized messaging that resonates and converts. We cohesively integrate direct mail with digital advertising to reach your customers and amplify response rates.

What Makes Franklin Madison Direct Stand Out as a Leader in Direct Response Marketing?

We don’t just execute campaigns, we engineer results. Our omnichannel approach ensures your brand meets your audience where they are to maximize engagement and conversions. Our services go beyond direct mail, integrating digital strategies like email marketing, paid search, social media advertising, display ads, native advertising, YouTube, CTV/OTT, programmatic video, and programmatic audio. Our unmatched expertise in direct response marketing empowers your brand with performance-tested campaigns.

What Makes Your Testing Methodology Effective?

Unlike traditional A/B testing, FM Direct’s approach goes beyond surface-level comparisons. For example, our Factor Test™ methodology uses advanced data modeling, predictive analytics, and real-world audience insights. This means faster learnings, better targeting, and improved campaign performance across both direct mail and digital marketing.

Why Choose Franklin Madison Direct as Your Direct Response Marketing Agency?

It’s our people who make the difference. We’re your strategic partners, problem solvers, and innovators dedicated to delivering results for your brand. FM Direct is made up of industry experts in direct mail, digital advertising, data analytics, and creative development. With us, you don’t just get marketing services, you get a dedicated team invested in your success.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test