Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Direct Mail Drives Six-Figure Sales
A home security company launched a targeted direct marketing program with Franklin Madison Direct to drive six-figure annual sales. Over just three months, multiple test models and creative concepts led to 189 indexed test cells, fueling customer growth and increasing direct mail volume by 173%. Within a year, direct mail accounted for 25% of annual sales.
Growth Isn’t One-Size-Fits-All
From tested channels to tailored messaging, results don’t lie — and they rarely look the same from one industry to the next. That’s why we’ve curated our success stories to showcase what’s worked in different spaces. Whether you’re in finance, insurance, retail, or beyond, you’ll find proven strategies that can work for your industry — and help you reach your goals.
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Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Customer acquisitions climb with channel launch
Digital and social advertising were valuable acquisition channels for this direct-to-consumer skincare provider, but they wanted to expand their direct marketing strategy for increased growth and scale. Franklin Madison Direct’s proven experience in the DTC market gave the client confidence to test direct mail as an acquisition tool.
Mail channel earns thousands of sales and millions in revenue
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers.
Targeted direct mail campaign drives retail store sales and traffic
Having previously managed its mailings in-house, a food and beverage retailer sought a direct mail agency to increase traffic and sales at their seasonal pop-up locations. Franklin Madison Direct launched a direct mail campaign to support hundreds of locations. The campaign was tailored to the specific sales goals of each pop-up and strategically timed to coincide with every store opening.
Polished approach to data and creative testing revives channel scale and performance
An online retailer was struggling to find scale with their existing direct mail program and challenged SeQuel to renew channel performance with a new data and creative strategy. Franklin Madison Direct hit the ground running by testing over 610K records using our proprietary FactorTest™ method.
Surround spurs record-breaking conversions
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Campaign takeover propels clothing brand to new heights
A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance. Franklin Madison Direct relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy.
Surround amplifies success for top-tier brands
Nearly three dozen Franklin Madison Direct clients sought to improve the effectiveness of their mail campaigns without significantly raising budgets, aiming for higher response rates and conversions. Surround™ was presented to each brand as a tactic to deliver relevant and timely digital interactions to their mail recipients during the mail drop phase.
Direct mail channel launch drives $700k in revenue
An online retailer specializing in saunas and cold plunges was ready to break out of their digital marketing bubble. With a solid foundation in affiliate and digital marketing, they sought to diversify their customer acquisition strategy and test direct mail’s viability. Franklin Madison Direct’s full-service approach was exactly what the brand needed to successfully launch into uncharted territory.
Strategic direct mail marketing triples ROI for online retailer
A women’s apparel company approached Franklin Madison Direct to target existing customers, drive a high volume of orders, and prove the incrementality of direct mail against a holdout audience. FM Direct utilized customer segmentation to identify the most valuable targets to receive an effective, cost-efficient mailer during the peak buying season of Black Friday and Cyber Monday.
Cookware brand sees 5x ROAS through data and creative testing
Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading cookware brand challenged Franklin Madison Direct to elevate their program. FM Direct hit the ground running with 400k mail pieces across five curated lists, three creative formats, and two distinct offers.
Direct mail drives incremental scale for e-commerce brand
A photo memorabilia company, reliant on paid search, sought to scale through new marketing channels. FM Direct launched a direct mail test campaign using a bifold self-mailer to target both new prospects and previous customers. The previous customer segment performed exceptionally well, delivering a high return on ad spend and affordable CPA.