SUCCESS STORIES

Customer acquisitions climb with channel launch

CONSUMER/RETAIL

Skincare brand acquired thousands of new customers at an efficient CPA

Digital and social advertising were valuable acquisition channels for this direct-to-consumer skincare provider, but they wanted to expand their direct marketing strategy for increased growth and scale. Franklin Madison Direct’s proven experience in the DTC market gave the client confidence to test direct mail as an acquisition tool. The initial “gut check” test matrix included one creative, one offer and five lists — the majority of which were models created using the brand’s highest LTV customers. After just 60 days, the client saw viability in the channel and increased their volume for an equally successful second campaign.

The Problem

Relying solely on digital and social ads, the brand needed a scalable, cost-effective channel to expand customer acquisition.

The Solution

FM Direct designed a strategic test, leveraging high-LTV customer models to identify the best-performing audiences for direct mail.

The Outcome

The brand acquired 2,000+ customers, achieved a $21 CPA, and beat ROAS goals by 123%.

CONSUMER/RETAIL

Our Impact

ROAS Win

The campaign exceeded its ROAS goal by 123%.

New Customers

Direct mail helped acquire more than 2,000 unique customers.

Cost Per Acquisition

The campaign achieved a CPA as low as $21.

The robust modeling, targeting and creative strategy we’ve employed has helped this leading skincare provider add a bankable offline channel to their fold of acquisition tactics. Through our partnership, we’ve been able to improve upon prior performance while scaling the program — just scratching the surface of opportunity.

Ryan Wilder, Sr. Marketing Strategist, Seuel Response”

preston carroll
SR. MARKETING STRATEGIST, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.

Data Modeling, Insurance Services

Retargeting campaign multiplies customer LTV

This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.

Digital Marketing, Other

University optimizes paid search and digital channels to build awareness

A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.

Digital Marketing, Financial Services

Targeted Facebook campaign reaches direct mail prospects for credit score optimization service

After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.

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