Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
CONSUMER/RETAIL
Skincare brand acquired thousands of new customers at an efficient CPA
Digital and social advertising were valuable acquisition channels for this direct-to-consumer skincare provider, but they wanted to expand their direct marketing strategy for increased growth and scale. Franklin Madison Direct’s proven experience in the DTC market gave the client confidence to test direct mail as an acquisition tool. The initial “gut check” test matrix included one creative, one offer and five lists — the majority of which were models created using the brand’s highest LTV customers. After just 60 days, the client saw viability in the channel and increased their volume for an equally successful second campaign.
The Problem
Relying solely on digital and social ads, the brand needed a scalable, cost-effective channel to expand customer acquisition.
The Solution
FM Direct designed a strategic test, leveraging high-LTV customer models to identify the best-performing audiences for direct mail.
The Outcome
The brand acquired 2,000+ customers, achieved a $21 CPA, and beat ROAS goals by 123%.
CONSUMER/RETAIL
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.