Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Success Stories
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Specialty insurer achieves performance boost with FM Direct’s paid and organic digital marketing
A leading specialty insurer was looking to grow its direct-to-consumer business via the most fruitful digital marketing channels in the industry — paid and organic search. The insurer had been working with a vertically specialized agency that had struggled to make any headway in non-branded paid search.
Meal-kit subscription brand reaches niche audience through targeted mail plan
A top-ranked meal delivery service enlisted Franklin Madison Direct to make up for lost ground after a significant dip in digital leads, costing them precious sales. First, FM Direct launched the client into the direct mail arena, undergoing several creative, offer and list tests within a two-month period.
Surround strategy boosts sales rate
Direct mail had already proven itself as an effective acquisition channel for this meal subscription provider, but the client was looking for additional opportunities to raise sales yet maintain CPAs.
A top-ranked meal delivery company leverages Surround for continual growth
A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales. The brand had already tried shared mail and was seeking a fresh approach to their direct marketing strategy. First, Franklin Madison Direct launched the client into the solo direct mail arena, undergoing several creative, offer and list tests within a two-month period.
Surround delivers exceptional lift in sales rate
Looking to grow, this home protection provider was eager to establish a significant DTC presence in the direct mail channel, and beyond. Franklin Madison Direct’s proven, data-driven approach to mail and digital marketing was exactly what they were looking for in their new direct response partner.
Aligned Video, CTV|OTT and Mail Strategy Increases Sales Rates
A leading financial services brand was looking to integrate previously siloed online and offline strategies to create a coordinated, targeted, and profitable program. The brand was struggling to reach relevant prospects with their existing standalone digital campaigns due to the limited data variables available during audience selection.
Mobile app reaches new market with direct mail launch
When digital growth began to flatline, this app-based brand sought to diversify its marketing mix by testing offline acquisition channels including direct mail and TV. New to the mail channel, the brand’s internal creative team worked closely with the Franklin Madison Direct design team to develop a creative concept that was not only on brand, but incorporated direct response strategies proven to drive conversions.
Campaign takeover drives millions in revenue
An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy. Franklin Madison Direct proven experience with scaling ecommerce brands in the channel with a data-driven philosophy proved to be exactly what the brand was looking for in its new partner.
Direct mail for meal delivery diversifies marketing mix and drives sales
Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy.
Targeted digital campaign converts hundreds of prospects
A meal delivery brand was looking to maximize the performance of its largest direct mail campaign of the season. Rather than run two mail-only campaigns, the brand utilized Surround to execute a coordinated direct mail and digital marketing strategy.
Surround strategy proves the value of integration
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Top fitness brand discovers the power of a dynamic direct mail partner
A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental cost of acquisition (CAC). Previously managing their own mailings in-house, they needed a reliable direct mail partner to take their program to the next level.