Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Investments & Wealth
Alternative investment brand finds growth breakthrough with precision-targeted mailer and Surround™
An alternative investment brand had long relied on digital and email marketing to drive growth. While initially successful, these channels were beginning to show signs of fatigue, delivering fewer high-quality leads over time. To break through the plateau, the brand sought a high-performing channel to extend their reach. The launch campaign featured a 50,000-piece self-mailer, strategically crafted to engage
the brand’s ideal audience. FM Direct developed three custom data models to ensure precision targeting, each aligned with key customer profiles. Amplifying the campaign’s impact, FM Direct layered in Surround™, which delivered nearly 500,000 digital impressions during mail’s in-home window. Achieving a CPL of less than $140, this campaign demonstrated the power of multichannel strategy and unlocked a powerful new source of quality lead generation.
The Problem
Digital and email channels declined in effectiveness, driving the need for a new high-performing acquisition strategy.
The Solution
FM Direct executed a 50k-piece self-mailer using three custom models and nearly 500k digital impressions via Surround.
The Outcome
Achieved a $140 CPL and ~1% lead rate, confirming multichannel success and future scalability.
Investments & Wealth
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
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ChatGPT & Direct Response Copywriting: A Creative Showdown
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Franklin Madison Direct: How We’re Different (and Still the Same)
Curious about the new name behind your trusted direct marketing partner? The Franklin Madison Direct agency is the reimagined identity of SeQuel Response—now operating as the direct response marketing arm of Franklin Madison. This evolution strengthens our ability to deliver…