Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
financial services
Localized campaign fueled engagement and deposit growth
A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms. Franklin Madison Direct built a program in three languages to maximize awareness of the offer and to drive traffic to the campaign landing pages. Since prospective customers had to visit physical branch locations to perform the transactions, the campaign was designed to target specific geographic areas near bank branches. The multichannel program featured paid search, display prospecting and retargeting, and Facebook prospecting and retargeting and earned over $1 billion in new CD deposits.
The Problem
The bank needed to increase CD deposits while ensuring the campaign resonated with diverse, multilingual audiences near branch locations.
The Solution
FM Direct created a tri-lingual digital marketing strategy, incorporating geo-targeting, paid search, display, and social media prospecting.
The Outcome
The campaign delivered 14M impressions, 2,200 conversions, and $1B+ in new CD deposits at a $27 CPA.
financial services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
New direct mail approach builds robust pipeline
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.
Read MoreNew direct mail approach builds robust pipeline
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service