Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
financial services
Localized campaign fueled engagement and deposit growth
A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms. Franklin Madison Direct built a program in three languages to maximize awareness of the offer and to drive traffic to the campaign landing pages. Since prospective customers had to visit physical branch locations to perform the transactions, the campaign was designed to target specific geographic areas near bank branches. The multichannel program featured paid search, display prospecting and retargeting, and Facebook prospecting and retargeting and earned over $1 billion in new CD deposits.
The Problem
The bank needed to increase CD deposits while ensuring the campaign resonated with diverse, multilingual audiences near branch locations.
The Solution
FM Direct created a tri-lingual digital marketing strategy, incorporating geo-targeting, paid search, display, and social media prospecting.
The Outcome
The campaign delivered 14M impressions, 2,200 conversions, and $1B+ in new CD deposits at a $27 CPA.
financial services
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.