Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
financial services
Localized campaign fueled engagement and deposit growth
A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms. Franklin Madison Direct built a program in three languages to maximize awareness of the offer and to drive traffic to the campaign landing pages. Since prospective customers had to visit physical branch locations to perform the transactions, the campaign was designed to target specific geographic areas near bank branches. The multichannel program featured paid search, display prospecting and retargeting, and Facebook prospecting and retargeting and earned over $1 billion in new CD deposits.
The Problem
The bank needed to increase CD deposits while ensuring the campaign resonated with diverse, multilingual audiences near branch locations.
The Solution
FM Direct created a tri-lingual digital marketing strategy, incorporating geo-targeting, paid search, display, and social media prospecting.
The Outcome
The campaign delivered 14M impressions, 2,200 conversions, and $1B+ in new CD deposits at a $27 CPA.
financial services
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization service