SUCCESS STORIES

Direct mail drives incremental scale for e-commerce brand

CONSUMER/RETAIL

Targeted mail strategy secured strong sales, high ROAS, and long-term marketing diversification.

A photo memorabilia company, reliant on paid search, sought to scale through new marketing channels. FM Direct launched a direct mail test campaign using a bifold self-mailer to target both new prospects and previous customers. The previous customer segment performed exceptionally well, delivering a high return on ad spend and affordable CPA. Encouraged by these results, the client continued partnering with FM Direct to further explore direct mail as a key growth channel.

The Problem

The photo memorabilia brand relied heavily on paid search and needed a diversified marketing strategy to scale customer acquisition.

The Solution

FM Direct launched a direct mail test using a bifold self-mailer, targeting new prospects and previous customers efficiently.

The Outcome

The campaign achieved a $47 CPA, 8x ROAS on top segments, and sustained sales growth even in off-peak seasons.

CONSUMER/RETAIL

Our Impact

20

Cost per Acqusition

The campaign achieved an efficient $47 cost per acquisition.

1

Return on ad spend

The top-performing customer segment generated an eight-times return on ad spend.

1

Sales Rate

The campaign maintained a strong sales rate above 1% even in the off-peak season.

It’s always a thrill to help our clients hit it out of the park with new growth opportunities. By leveraging previous customer data and identifying the best-performing segments, we created a highly targeted mail campaign that resonated with the right audience. It’s a testament to the power of data-driven marketing.

Ryan Wilder, Sr. Marketing Strategist, SeQuel Response”

Ryan Wilder
Sr. Marketing Strategist, franklin madison direct

Data-driven direct mail optimization

FM Direct strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest™, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

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