Clutch—the leading global marketplace of B2B service providers—has recognized Franklin Madison Direct as a 2026 Clutch Global Award winner for Direct Marketing. Honorees are selected for their industry expertise and ability to deliver, and scores are calculated from client feedback…
MINNEAPOLIS, Minn., March 2026 – As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail standing out for its consistency, engagement, and ability to drive measurable action. Commissioned by Franklin Madison Direct and conducted by…
Curious about the new name behind your trusted direct marketing partner? The Franklin Madison Direct agency is the reimagined identity of SeQuel Response—now operating as the direct response marketing arm of Franklin Madison. This evolution strengthens our ability to deliver…
Johnson Anderson has been named Franklin Madison Direct’s ninth-annual David Forster Vendor of the Year, honoring the production partner’s display of concerted effort, integrity, proactivity, creativity, and unselfishness. The award was presented to Johnson Anderson representatives during a luncheon ceremony on April…
Eden Prairie, MN – April 24, 2025—SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand…
For the eleventh consecutive year, Franklin Madison Direct (formerly SeQuel Response) was named a top advertising agency by the Minneapolis-St. Paul Business Journal. The “Largest Advertising Agencies in the Twin Cities” list recognizes agencies within the Twin Cities 24-county metro…
In 2019, healthcare data breaches were reported at a rate of 1.4 per day, affecting roughly 10% of the US population. As the number of data breaches continue to trend upward each year, clients and patients are becoming more attentive…
