Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Johnson Anderson Named Franklin Madison Direct’s 2024 David Forster Vendor of the Year
Johnson Anderson has been named Franklin Madison Direct’s ninth-annual David Forster Vendor of the Year, honoring the production partner’s display of concerted effort, integrity, proactivity, creativity, and unselfishness. The award was presented to Johnson Anderson representatives during a luncheon ceremony on April…
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct
Eden Prairie, MN – April 24, 2025—SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand…
Franklin Madison Direct Named a 2024 Top Advertising Agency
For the eleventh consecutive year, Franklin Madison Direct (formerly SeQuel Response) was named a top advertising agency by the Minneapolis-St. Paul Business Journal. The “Largest Advertising Agencies in the Twin Cities” list recognizes agencies within the Twin Cities 24-county metro…
Franklin Madison Direct Achieves HIPAA Seal of Compliance
In 2019, healthcare data breaches were reported at a rate of 1.4 per day, affecting roughly 10% of the US population. As the number of data breaches continue to trend upward each year, clients and patients are becoming more attentive…