financial services
Data‑driven modeling revives direct mail performance and increases response from affluent households
A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.
Franklin Madison Direct rebuilt the program around advanced audience modeling and disciplined creative testing. Each campaign deployed 8+ custom data models to identify high-value prospects, paired with premium creative executions. Ongoing test-and-learn optimization, supported by no-mail holdout segments, ensured every campaign was measured for true incrementality and scalable performance.
The Problem
A financial services brand saw declining direct mail results and needed a partner to reengage high‑net‑worth households effectively.
The Solution
Franklin Madison Direct deployed advanced modeling, premium formats, and continuous testing to improve targeting accuracy and prove incremental performance.
The Outcome
Campaigns reached high‑value prospects, driving incremental leads and delivering measurable, scalable growth.
financial services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
FMD drives 50% cost savings without sacrificing lead quality
Mid-size bank exceeds acquisition and CPA goals
