Marketing That Moves the Needle: Let’s Talk

Success starts with the right strategy and a solid partnership. Whether you’re looking to refine your targeting, integrate digital and direct mail seamlessly, or launch a high-impact campaign, our team is ready to craft a tailored solution for your brand. Let’s connect and take your performance to the next level!

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1-866-838-8551

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info@franklin-madison.com

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Success Stories

Explore our real-world examples to see how we drive success for clients just like you.

Consumer/Retail, Direct Mail Testing

Online retailer taps direct mail to drive incremental sales

A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.

Data Modeling, Insurance Services

Retargeting campaign multiplies customer LTV

This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.

Digital Marketing, Other

University optimizes paid search and digital channels to build awareness

A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.