Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
other industries
Acquisition strategy delivered steady daily donor growth
A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s goals. FM Direct’s strong value culture and proven direct response strategies made for a perfect match. After establishing a mature direct mail program with multiple control data sources and a winning creative, the client wanted to target a fresh group of potential donors with a new acquisition campaign. FM Direct leveraged the client’s top performing control lists and tested two more to escalate the organization’s acquisition rate. Newly acquired donors were also added to the organization’s house list, strengthening their retention messaging and recurring donations.
The Problem
The organization wanted to grow its donor base and find a direct mail partner that was equally invested in its mission.
The Solution
FM Direct leveraged proven direct response strategies and data-driven testing to optimize the organization’s donor acquisition and retention efforts.
The Outcome
The campaign delivered a 2.45% acquisition rate, adding 14 new donors per day and raising $41.5K.
other industries
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.