Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
financial services
Data‑driven modeling revives direct mail performance and increases response from affluent households
A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.
Franklin Madison Direct rebuilt the program around advanced audience modeling and disciplined creative testing. Each campaign deployed 8+ custom data models to identify high-value prospects, paired with premium creative executions. Ongoing test-and-learn optimization, supported by no-mail holdout segments, ensured every campaign was measured for true incrementality and scalable performance.
The Problem
A financial services brand saw declining direct mail results and needed a partner to reengage high‑net‑worth households effectively.
The Solution
Franklin Madison Direct deployed advanced modeling, premium formats, and continuous testing to improve targeting accuracy and prove incremental performance.
The Outcome
Campaigns reached high‑value prospects, driving incremental leads and delivering measurable, scalable growth.
financial services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Mid-size bank exceeds acquisition and CPA goals
A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and
leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.
Read MoreMid-size bank exceeds acquisition and CPA goals
Advanced modeling increased high-net-worth engagement
A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.
Read MoreAdvanced modeling increased high-net-worth engagement
New direct mail approach builds robust pipeline
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.
Read MoreNew direct mail approach builds robust pipeline