Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Subscription Services
Data-driven strategy revitalized direct mail for a premium meat and seafood delivery brand
An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy. Franklin Madison Direct proven experience with scaling ecommerce brands in the channel with a data-driven philosophy proved to be exactly what the brand was looking for in its new partner. FM Direct relaunched the protein delivery brand into mailboxes with a strategic testing approach inclusive of two creatives, a new offer, and seven new mailing lists. FM Direct’s integrated direct mail and digital campaign drove more than $7MM in revenue, converted over 10K customers, and produced a $28 ROAS. Impressed with campaign results, the brand enthusiastically increased mail volumes for subsequent campaigns.
The Problem
A meat and seafood delivery brand struggled to improve direct mail performance and needed a fresh strategy to drive growth.
The Solution
FM Direct launched new creatives, optimized prospect lists, and an integrated digital campaign to boost engagement and revenue.
The Outcome
The optimized campaign drove $7MM+ in revenue, acquired 10K+ customers, and achieved a $28 ROAS.
Subscription Services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Direct Mail Research: 2025 Direct Mail Marketing Benchmark Report
MINNEAPOLIS, Minn., July 2025 – Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct…
Are Your 2025 Direct Mail Campaigns Aligned with Consumer Expectations?
Reflecting on the first half of the year, it’s clear that 2025 direct mail campaigns are creating new momentum. As brands adjust to shifting consumer behaviors and rising expectations, direct mail continues to prove its value as a reliable, high-performing…
Shared or Solo Direct Mail: Which is Best for My Brand?
You’re already sold on why direct mail marketing is effective in customer connections and response, so now it’s time to choose a shared direct mail or solo direct mail strategy. To understand which direct mail approach is best for your…