Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Consumer/Retail
Strategic direct mail relaunch lifted performance for womenswear brand
A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance. Franklin Madison Direct relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy. To further enhance offline campaign performance, Surround™ was activated to target prospects through display advertisements during and after the direct mail in-home window. This new approach to direct mail surpassed the average return on ad spend (ROAS) of their previous agency and generated hundreds of mail-attributable orders. Impressed by the campaign results, the brand chose FM Direct as their direct mail partner for subsequent acquisition campaigns. The brand’s revived direct mail program now includes both solo mail and shared mail, as well as retention campaigns targeting lapsed and existing customers.
The Problem
Efficient campaign management was elusive for a fast-growing womenswear company, limiting performance gains.
The Solution
ROAS increased by 16%, and direct mail became a foundational growth channel.
The Outcome
The campaign generated 3,500+ orders, $1.3M+ in revenue, and a 5x return on ad spend.
Consumer/Retail
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.