Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
INSURANCE SERVICES
Direct mail expansion fueled auto insurer’s growth
A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail. Franklin Madison Direct launched the insurer into the direct mail channel by testing three models and one creative. During the first campaign, over a thousand prospects responded to the demo offer, resulting in profitable conversions for the insurer and validating direct mail as a viable growth channel. Since the initial mailing and within the first year of the program, the client has expanded its audience list by 20x and is experiencing close to a 2% response rate on the demo offer, with 20% policy acceptance following the demo.
The Problem
The insurer needed a cost-effective way to scale customer acquisition but had yet to leverage direct mail.
The Solution
FM Direct tested three audience models with a demo offer, proving direct mail as a viable and scalable channel.
The Outcome
The program expanded 20x, drove 10K+ demos monthly, and achieved a CPA below $500.
INSURANCE SERVICES
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.