SUCCESS STORIES

Channel launch brings significant growth for insurer

INSURANCE SERVICES

Direct mail expansion fueled auto insurer’s growth

A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail. Franklin Madison Direct launched the insurer into the direct mail channel by testing three models and one creative. During the first campaign, over a thousand prospects responded to the demo offer, resulting in profitable conversions for the insurer and validating direct mail as a viable growth channel. Since the initial mailing and within the first year of the program, the client has expanded its audience list by 20x and is experiencing close to a 2% response rate on the demo offer, with 20% policy acceptance following the demo.

The Problem

The insurer needed a cost-effective way to scale customer acquisition but had yet to leverage direct mail.

The Solution

FM Direct tested three audience models with a demo offer, proving direct mail as a viable and scalable channel.

The Outcome

The program expanded 20x, drove 10K+ demos monthly, and achieved a CPA below $500.

INSURANCE SERVICES

Our Impact

Demos Per Month

The campaign generates 10,000+ demo requests every month.

Audience Growth

The insurer’s target audience has grown 20x since launch.

CPA Achieved

The program achieved a cost per acquisition of less than $500.

This program proved that even if your digital program is performing, direct mail is a powerful and sustainable acquisition channel for a growing brand. Our client was able to balance their online efforts with the advancing targeting capabilities of direct mail to create an additional robust revenue channel.

Patrick carroll, vp strategy, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test