SUCCESS STORIES

Channel launch integrates digital and TV branding

SUBSCRIPTION SERVICES

Direct mail expansion fueled growth for meal kit brand

This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as a scaling opportunity. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts, seven data models, 10 vertical files and five offers over a three-month test phase. The creative concepts leveraged integrated branding and imagery to align with the client’s existing TV spots. In just 30 days, the campaign was cash positive and producing a rising sales rate.

The Problem

Relying solely on digital and social ads, the brand needed a scalable, cost-effective channel to expand customer acquisition.

The Solution

FM Direct designed a strategic test, leveraging high-LTV customer models to identify the best-performing audiences for direct mail.

The Outcome

The brand acquired 2,000+ customers, achieved a $21 CPA, and beat ROAS goals by 123%.

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Our Impact

Sales Rate

The campaign exceeded a 0.7% overall sales rate.

New Customers

The test acquired 13,000+ new customers in its initial phase.

Cost Per Acquisition

The best-performing test cell achieved an efficient CPA of $64.

Even if you already have excellent brand recognition and a robust presence in digital and broadcast media, adding a sophisticated direct mail program will complement and augment your growth in those other channels.

Ryan Wilder, Sr. Marketing Strategist, Seuel Response”

James Fussy, VP of Data & Analytics, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.

Consumer/Retail, Direct Mail Testing

Online retailer taps direct mail to drive incremental sales

A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.

Data Modeling, Insurance Services

Retargeting campaign multiplies customer LTV

This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.

Digital Marketing, Other

University optimizes paid search and digital channels to build awareness

A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.

BREAK THROUGH THE NOISE

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