SUCCESS STORIES

Cookware brand sees 5x ROAS through data and creative testing

Consumer/Retail

FM Direct enhances cookware brand’s direct mail strategy with data-driven creative and digital integration

Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading cookware brand challenged Franklin Madison Direct to elevate their program. FM Direct hit the ground running with 400k mail pieces across five curated lists, three creative formats, and two distinct offers. To further enhance offline campaign performance, Surround™ was activated to target prospects through display advertisements during and after the direct mail in-home window. This approach not only allowed the brand to amplify impressions and experiment with new formats but also delivered a ROAS of over 5x. The success of this campaign positioned the brand for continued growth and enhanced its targeting capabilities both online and offline.

The Problem

The cookware brand aimed to push direct mail limits while maintaining high ROAS and testing new targeting strategies.

The Solution

FM Direct used data-driven audience selection, Surround™ digital integration, and multiple creative formats to optimize direct mail results.

The Outcome

The campaign generated 3,500+ orders, $1.3M+ in revenue, and a 5x return on ad spend.

Person paying with a credit card at a store.

Consumer/Retail

Our Impact

Return on Ad Spend

The campaign delivered a return on ad spend (ROAS) of over 5x.

Order Revenue

FM Direct’s mail strategy generated more than $1.3 million in revenue.

Orders Generated

The campaign successfully converted over 3,500 orders

Our goal in this test was clear: to break barriers and deliver real impact. Even in highly competitive markets, each mailing presents an opportunity for refinement, optimization, and performance elevation.

preston carroll,
director of data & analytics, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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