Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Consumer/Retail
FM Direct enhances cookware brand’s direct mail strategy with data-driven creative and digital integration
Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading cookware brand challenged Franklin Madison Direct to elevate their program. FM Direct hit the ground running with 400k mail pieces across five curated lists, three creative formats, and two distinct offers. To further enhance offline campaign performance, Surround™ was activated to target prospects through display advertisements during and after the direct mail in-home window. This approach not only allowed the brand to amplify impressions and experiment with new formats but also delivered a ROAS of over 5x. The success of this campaign positioned the brand for continued growth and enhanced its targeting capabilities both online and offline.
The Problem
The cookware brand aimed to push direct mail limits while maintaining high ROAS and testing new targeting strategies.
The Solution
FM Direct used data-driven audience selection, Surround™ digital integration, and multiple creative formats to optimize direct mail results.
The Outcome
The campaign generated 3,500+ orders, $1.3M+ in revenue, and a 5x return on ad spend.
Consumer/Retail
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.