SUCCESS STORIES

Customer acquisitions climb with channel launch

CONSUMER/RETAIL

Skincare brand acquired thousands of new customers at an efficient CPA

Digital and social advertising were valuable acquisition channels for this direct-to-consumer skincare provider, but they wanted to expand their direct marketing strategy for increased growth and scale. Franklin Madison Direct’s proven experience in the DTC market gave the client confidence to test direct mail as an acquisition tool. The initial “gut check” test matrix included one creative, one offer and five lists — the majority of which were models created using the brand’s highest LTV customers. After just 60 days, the client saw viability in the channel and increased their volume for an equally successful second campaign.

The Problem

Relying solely on digital and social ads, the brand needed a scalable, cost-effective channel to expand customer acquisition.

The Solution

FM Direct designed a strategic test, leveraging high-LTV customer models to identify the best-performing audiences for direct mail.

The Outcome

The brand acquired 2,000+ customers, achieved a $21 CPA, and beat ROAS goals by 123%.

CONSUMER/RETAIL

Our Impact

ROAS Win

The campaign exceeded its ROAS goal by 123%.

New Customers

Direct mail helped acquire more than 2,000 unique customers.

Cost Per Acquisition

The campaign achieved a CPA as low as $21.

The robust modeling, targeting and creative strategy we’ve employed has helped this leading skincare provider add a bankable offline channel to their fold of acquisition tactics. Through our partnership, we’ve been able to improve upon prior performance while scaling the program — just scratching the surface of opportunity.

preston carroll
SR. MARKETING STRATEGIST, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

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