SUCCESS STORIES

Agile digital blitz reaches and converts onboarded lookalike audience

insurance Services

A last-minute digital strategy drove rapid sales growth for an identity protection provider

An identity protection client came to Franklin Madison Direct seeking a last-minute, end-of-the-quarter sales push. FM Direct’s digital team crafted a highly targeted and effective digital strategy that leveraged high-performing digital assets and proven offline lookalike models. The lookalike models – scored offline data used for direct mail acquisition – were onboarded and matched to digital identities, achieving a 60% match rate. Within two days the campaign was launched, targeting these high purchase prospects with programmatic display and web video creative. This focused digital blitz reached nearly 1.3 million prospects in ten short days, delivering the sales boost the client was seeking.

The Problem

An identity protection provider needed an immediate sales lift but lacked a fast, targeted digital strategy to reach new buyers.

The Solution

FM Direct onboarded offline lookalike data and launched a precision-targeted digital campaign within 48 hours to drive rapid conversions.

The Outcome

The campaign hit sales goals in just 10 days, proving digital’s power for fast-turn growth.

Woman wearing a headset on a video call.

insurance Services

Our Impact

Prospects Reached

A hyper-targeted digital campaign engaged 1.3 million high-intent prospects in just 10 days.

Conversions

Programmatic display and web video drove 934 high-value customer conversions.

CPA Achieved

FM Direct’s data-driven approach delivered an efficient $160 cost per acquisition.

The digital ad industry has been disrupted by a series of uncoordinated privacy initiatives undertaken by device manufacturers and walled gardens. The ability to activate lookalike models derived from rich offline transactional data sets is proving to be an effective means of mitigating the loss of signal.

Jake Bawolek, digital media manager,
Franklin madison direct

Smarter digital marketing through precision targeting

FM Direct harnesses advanced predictive modeling and offline data activation to refine digital marketing strategies, ensuring brands reach their most valuable prospects with unmatched precision. By leveraging deterministic identity matching, we transform offline audience insights into high-performing digital campaigns, reducing wasted spend and maximizing ROI.

Our expert digital strategists optimize multi-channel campaigns across programmatic, paid social, search, and connected TV to deliver more conversions at a lower cost. With real-time analytics, custom reporting, and data-driven refinement, we provide brands with a scalable, results-driven approach to digital advertising—proving that the right audience, targeted the right way, makes all the difference.

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Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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