Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
insurance Services
A last-minute digital strategy drove rapid sales growth for an identity protection provider
An identity protection client came to Franklin Madison Direct seeking a last-minute, end-of-the-quarter sales push. FM Direct’s digital team crafted a highly targeted and effective digital strategy that leveraged high-performing digital assets and proven offline lookalike models. The lookalike models – scored offline data used for direct mail acquisition – were onboarded and matched to digital identities, achieving a 60% match rate. Within two days the campaign was launched, targeting these high purchase prospects with programmatic display and web video creative. This focused digital blitz reached nearly 1.3 million prospects in ten short days, delivering the sales boost the client was seeking.
The Problem
An identity protection provider needed an immediate sales lift but lacked a fast, targeted digital strategy to reach new buyers.
The Solution
FM Direct onboarded offline lookalike data and launched a precision-targeted digital campaign within 48 hours to drive rapid conversions.
The Outcome
The campaign hit sales goals in just 10 days, proving digital’s power for fast-turn growth.
insurance Services
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.