SUCCESS STORIES

Mail channel earns thousands of sales and millions in revenue

CONSUMER/RETAIL

FactorTest™ established direct mail as a scalable, high-ROI acquisition channel

After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers. Results from the first campaign quickly beat the ROAS goal and proved the viability of the channel, positioning direct mail as an evergreen growth strategy. In less than 15 months, direct mail has grossed nearly 6,000 sales, $7MM in revenue, and produced a ROAS of 5x.

The Problem

A DTC sleep brand needed a scalable offline strategy to complement its successful digital marketing efforts and sustain growth.

The Solution

FM Direct tested direct mail lists, creative, and offers, optimizing performance to establish direct mail as a reliable growth channel.

The Outcome

Direct mail drove 6,000+ sales, $7MM revenue, and a 5x ROAS, ensuring long-term profitability.

CONSUMER/RETAIL

Our Impact

Incremental Revenue

Direct mail generated $7 million in revenue, proving its long-term profitability.

New Sales

The campaign produced nearly 6,000 purchases, scaling acquisition efforts beyond digital marketing.

Return on Ad Spend (ROAS)

FactorTest strategy achieved a 5x ROAS, solidifying direct mail’s impact.

FM Direct’s data science and test methodology has allowed this digitally-born brand to solve what so many struggle with: identifing a scalable offline marketing channel that consistently delivers a healthy return.

Ryan Wilder, Sr. Marketing Strategist, Seuel Response”

preston carroll
SR. MARKETING STRATEGIST, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.

Consumer/Retail, Direct Mail Testing

Online retailer taps direct mail to drive incremental sales

A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.

Data Modeling, Insurance Services

Retargeting campaign multiplies customer LTV

This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.

Digital Marketing, Other

University optimizes paid search and digital channels to build awareness

A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

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