Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
CONSUMER/RETAIL
After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers. Results from the first campaign quickly beat the ROAS goal and proved the viability of the channel, positioning direct mail as an evergreen growth strategy. In less than 15 months, direct mail has grossed nearly 6,000 sales, $7MM in revenue, and produced a ROAS of 5x.
A DTC sleep brand needed a scalable offline strategy to complement its successful digital marketing efforts and sustain growth.
FM Direct tested direct mail lists, creative, and offers, optimizing performance to establish direct mail as a reliable growth channel.
Direct mail drove 6,000+ sales, $7MM revenue, and a 5x ROAS, ensuring long-term profitability.
CONSUMER/RETAIL
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.