SUCCESS STORIES

Mail channel earns thousands of sales and millions in revenue

CONSUMER/RETAIL

FactorTest™ established direct mail as a scalable, high-ROI acquisition channel

After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth. The brand launched into mailboxes with FactorTest, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers. Results from the first campaign quickly beat the ROAS goal and proved the viability of the channel, positioning direct mail as an evergreen growth strategy. In less than 15 months, direct mail has grossed nearly 6,000 sales, $7MM in revenue, and produced a ROAS of 5x.

The Problem

A DTC sleep brand needed a scalable offline strategy to complement its successful digital marketing efforts and sustain growth.

The Solution

FM Direct tested direct mail lists, creative, and offers, optimizing performance to establish direct mail as a reliable growth channel.

The Outcome

Direct mail drove 6,000+ sales, $7MM revenue, and a 5x ROAS, ensuring long-term profitability.

Person paying with a credit card at a store.

CONSUMER/RETAIL

Our Impact

Incremental Revenue

Direct mail generated $7 million in revenue, proving its long-term profitability.

New Sales

The campaign produced nearly 6,000 purchases, scaling acquisition efforts beyond digital marketing.

Return on Ad Spend (ROAS)

FactorTest strategy achieved a 5x ROAS, solidifying direct mail’s impact.

FM Direct’s data science and test methodology has allowed this digitally-born brand to solve what so many struggle with: identifing a scalable offline marketing channel that consistently delivers a healthy return.

preston carroll
SR. MARKETING STRATEGIST, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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