SUCCESS STORIES

Direct mail channel launch drives $700k in revenue

CONSUMER/RETAIL

FM Direct helped online wellness retailer break into direct mail

An online retailer specializing in saunas and cold plunges was ready to break out of their digital marketing bubble. With a solid foundation in affiliate and digital marketing, they sought to diversify their customer acquisition strategy and test direct mail’s viability. Franklin Madison Direct’s full-service approach was exactly what the brand needed to successfully launch into uncharted territory. The campaign involved sending 250k direct mail pieces split between four lookalike audience models and two creatives. Each campaign element was carefully built to drive conversions, and the strategy emphasized broad testing to capture a wide net of learnings. As the campaign unfolded, it became clear which combinations of lists, offers, and creatives were the top performers. FM Direct’s ability to quickly analyze and optimize allowed for real-time refinement, building momentum for future campaigns.

The Problem

An online retailer needed to diversify its marketing efforts and explore new acquisition channels beyond the digital realm.

The Solution

FM Direct designed a 250k-piece direct mail campaign with audience segmentation, creative testing, and real-time optimization.

The Outcome

The campaign exceeded 4x ROAS, building momentum for future campaigns.

CONSUMER/RETAIL

Our Impact

Revenue Generated

The direct mail campaign drove over $700k in revenue from new customer acquisition.

Total ROAS

The campaign exceeded a 4x return on ad spend.

ROAS Win

The top-performing combination of lists, offers, and creatives achieved a 7x ROAS.

We came in with the mission to test fast, learn fast, and adapt even faster. When we hit 7x ROAS with one of those combinations, we knew we had something special. Now, it’s all about scaling those winners and pushing the limits further.

preston carroll
director of data & analytics, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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