Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
CONSUMER/RETAIL
FM Direct helped online wellness retailer break into direct mail
An online retailer specializing in saunas and cold plunges was ready to break out of their digital marketing bubble. With a solid foundation in affiliate and digital marketing, they sought to diversify their customer acquisition strategy and test direct mail’s viability. Franklin Madison Direct’s full-service approach was exactly what the brand needed to successfully launch into uncharted territory. The campaign involved sending 250k direct mail pieces split between four lookalike audience models and two creatives. Each campaign element was carefully built to drive conversions, and the strategy emphasized broad testing to capture a wide net of learnings. As the campaign unfolded, it became clear which combinations of lists, offers, and creatives were the top performers. FM Direct’s ability to quickly analyze and optimize allowed for real-time refinement, building momentum for future campaigns.
The Problem
An online retailer needed to diversify its marketing efforts and explore new acquisition channels beyond the digital realm.
The Solution
FM Direct designed a 250k-piece direct mail campaign with audience segmentation, creative testing, and real-time optimization.
The Outcome
The campaign exceeded 4x ROAS, building momentum for future campaigns.
CONSUMER/RETAIL
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.