Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
INSURANCE SERVICES
FM Direct’s direct mail strategy delivered 400+ new policies at a low CPA
Limited to the boundaries of its existing digital strategies, a leading pet insurance brand was ready to tap into a wider audience with a direct mail marketing program. Franklin Madison Direct executed the brand’s direct mail launch, aiming to drive a high volume of new customers at an efficient cost per acquisition (CPA). As the brand was new to the mail channel, FM Direct worked diligently to build six unique data models and two creative packages. After mailing 135k pieces, the campaign finished within the brand’s goal CPA of less than $200. This victory expanded the brand’s market presence and solidified direct mail as a reliable and cost-effective channel for new customer acquisition.
The Problem
The brand needed to expand beyond digital marketing while maintaining a cost-efficient customer acquisition strategy.
The Solution
FM Direct built six unique data models, tested two creative packages, and mailed 135k pieces to optimize CPA.
The Outcome
Direct mail drove 400+ new policies while maintaining an efficient sub-$200 CPA.
INSURANCE SERVICES
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.